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SHANNON GENTILI
Altamonte Springs,FL
Summary
Communications leader and journalist with 10+ years of experience in issue-driven storytelling and strategic newsroom operations. Skilled in multi-channel communication strategy, cross-functional alignment, and managing fast-paced, high-pressure environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Manager of News Gathering Operations
Spectrum News 13
03.2025 - Current
- Partner with executive leadership to shape institutional messaging and ensure clarity, alignment, and strategic consistency across all internal and external communications.
- Oversee communications strategy and daily content operations for Charter’s 24/7 regional news network which reaches 2M+ households across Central Florida.
- Drive editorial and narrative strategy, strengthening message cohesion and improving public understanding of key initiatives and community issues.
- Lead and develop cross-functional teams, cultivating collaboration, creative problem-solving, and a shared commitment to strong communication standards.
- Build and optimize communication processes that streamline workflows, enhance information-sharing, and strengthen alignment across departments.
- Develop internal materials, briefings, and talking points to support leadership visibility and clarity during coverage planning and major events.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
Planning Manager
Spectrum News 13
06.2021 - 03.2025
- Developed and executed planning communications to align teams on daily and long-term editorial strategy.
- Partnered with senior leaders to clarify priorities, strengthen messaging, and prepare internal guidance for newsroom teams.
- Collaborated with producers, managing editors, and journalists to refine story ideas, improve clarity, and ensure content reflected organizational goals and audience needs.
- Logistics Coordinator and Field Producer for major political events, including the 2023 GOP Debate in Miami, and Lead Coordinator for the 2024 Republican and Democratic National Conventions.
Planning Editor
Spectrum News 13
02.2018 - 06.2021
- Research and plan immediate, next day, and long-term coverage (TV and digital)
- Generate unique stories, line up experts, and produce daily In Depth and One Florida segments
- Produced on-the-ground coverage for major national news events, ranging from trial proceedings and natural disasters to statewide elections, presidential debates, and NASA missions, ensuring accurate, timely, and compelling reporting under high-pressure conditions.
Assignment Editor, Digital Media Producer
FOX 35 WOFL
10.2015 - 02.2018
- Social media coordinator, write and produce content for company website
- Plan segments and day-to-day coverage for newscasts
Assignment Editor
Time Warner Cable News
09.2013 - 10.2015
- Videographer with knowledge of HD P2 cameras, shooting video
- Assist producers and shift managers with editing and writing responsibilities
Education
Master of Arts - Communication
Ohio University
Athens, OH12.2025
Bachelor of Arts - History
Siena University
Loudonville, NY05.2013
Skills
- Clear strategic messaging
- Internal communication
- Messaging strategy development
- Media relations
- Crisis communication
- Change management
- Editorial oversight
- Multi-platform storytelling
- Copywriting and content editing
- Media content analysis
Certification
- Digital Marketing, New York University Tandem School of Engineering - May 2024
Interests
Timeline
Senior Manager of News Gathering Operations
Spectrum News 13
03.2025 - Current
Planning Manager
Spectrum News 13
06.2021 - 03.2025
Planning Editor
Spectrum News 13
02.2018 - 06.2021
Assignment Editor, Digital Media Producer
FOX 35 WOFL
10.2015 - 02.2018
Assignment Editor
Time Warner Cable News
09.2013 - 10.2015
Master of Arts - Communication
Ohio University
Bachelor of Arts - History
Siena University