Shannon Hayes
Houston,Texas
Overview
7
7
years of professional experience
Work History
Marketing Associate
PHAVUR MEDIA
07.2024 - Current
- Develop and Execute Social Media Strategies: Plan and manage social media campaigns for events to boost brand visibility and engagement across Instagram and TikTok.
- Create and Edit Engaging Content: Produce and edit high-quality multimedia content, including videos, to support branding and marketing initiatives across social channels.
- Manage Instagram and TikTok Accounts: Oversee daily content posting, audience interaction, and growth strategies for Phavur’s Instagram and TikTok accounts.
- Travel for Brand Initiatives: Attend events and manage on-site social media and content creation while traveling to enhance Phavur’s brand presence.
- Assist in Brand Management: Provide personal assistant support related to scheduling, communication, and logistics to ensure smooth operations for marketing and branding projects.
Marketing Coordinator
PHILOWILKE
03.2023 - 01.2024
- Collaborated with Marketing Leadership: Worked closely with the Director of Marketing to develop branding strategies for both external and internal marketing collateral.
- Directed Branded Video Shoots: Coordinated and streamlined video shoots, ensuring leadership approval and smooth execution for high-quality branded content.
- Managed Medical Facility Photoshoot: Collaborated with an onsite photographer, overseeing staging and coordination for a comprehensive medical facility photoshoot.
- Increased Social Media Reach: Created targeted visual content tailored to niche audiences, optimizing engagement across multiple social media channels.
- Developed Internal Communications: Crafted and distributed monthly internal newsletters, providing key company updates and maintaining consistent internal communication.
- Produced Time-Sensitive Proposals: Created content for 60-page bid proposals on tight deadlines for prospective medical facility projects.
Marketing Specialist
ERDOS MILLER
03.2019 - 02.2023
- Led Content Strategy for Lead Generation: Managed and optimized content strategies focused on driving lead generation and increasing conversion rates.
- Enhanced Digital Buyer’s Journey: Continuously developed and improved on-page workflows through testing to optimize the digital buyer’s journey and user experience.
- Increased Website Traffic by 20-30%: Achieved a significant surge in traffic by executing a successful rebranding and launching new website designs.
- Prepared Industry Presentations: Created and delivered PowerPoint presentations for industry summits and conferences, showcasing key insights and strategies.
- Collaborated Cross-Functionally: Worked closely with sales, customer experience (CX), HR, and engineering teams to align marketing strategies with broader business goals.
- Analyzed Key Performance Metrics: Conducted detailed analyses of KPIs such as organic traffic, content downloads, and page views to inform content strategy improvements.
Marketing & Events Coordinator
BYOD (BRING YOUR OWN DOG) - PART TIME
06.2019 - 02.2020
- BYOD (Bring Your Own Dog) is a membership community that connects dog lovers to their city's best-dog friendly deals
- Brainstormed current social media trends to appeal to the dog-centric demographic to increase audience engagement
- Curated social media influencer reach-out by researching local Houston pet-related accounts
- Strengthened relationships with vendors and partners, ensuring reliable support for future events.
Influencer Marketing Specialist
MEMBERS ONLY
11.2017 - 06.2018
- Supported E-Commerce Fashion Brand: Worked with MEMBERS ONLY, a clothing company specializing in women's and menswear apparel, to enhance brand visibility.
- Curated Outfits for Winter Campaign: Assisted models and photographers in selecting and styling outfits for the Winter Promotional Campaign '18 catalog in NYC.
- Managed Influencer Collaborations: Communicated with Instagram brand influencers to ensure successful fulfillment of content creation contracts and promotional agreements.
Education
Bachelor of Arts in Media & Communication - Communications
SUNY GENESEO
Geneseo, NY05.2017
Skills
Team Collaboration
Branding
Digital Marketing
Trends Research
Social Media Platforms
Content Creation
Timeline
Marketing Associate
PHAVUR MEDIA
07.2024 - Current
Marketing Coordinator
PHILOWILKE
03.2023 - 01.2024
Marketing & Events Coordinator
BYOD (BRING YOUR OWN DOG) - PART TIME
06.2019 - 02.2020
Marketing Specialist
ERDOS MILLER
03.2019 - 02.2023
Influencer Marketing Specialist
MEMBERS ONLY
11.2017 - 06.2018
Bachelor of Arts in Media & Communication - Communications
SUNY GENESEO
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