Shannon Haynes

Achieved consistent year-over-year sales growth for core genomic test portfolio, surpassing quarterly and annual targets.

• Secured #1 volume in RiskGuard sales for Q1 2026.
• Attained #1 national ranking for CancerGuard sales in 2025.
• Generated 194% PTP sales for RiskGuard in Q4 2025.
• Drove 400% PTP RiskGuard sales growth in Q3 2025.
• Led SE team for OncoExtra sales in Q2 2025.
• Delivered an IBC of 110% in Q3 PTP 2022, exceeding previous year's performance by 6%.
• Recognized as #1 Representative of the Year and Circle of Excellence in Oncology for 2019.

• Achieved high consultation numbers from key specialty physicians across all offices by strategically addressing competitive market pressures.
• Developed and executed customized radiation oncology marketing plans targeting key decision makers in oncology, breast surgery, urology, thoracic surgery, and primary care, enhancing referral relationships.
• Introduced four new specialists to the medical community (radiation oncologist, medical oncologist, thoracic surgeon, and hepato-biliary surgeon), expanding service offerings and patient access.
• Engineer new physician orientation and community introduction programs to include open houses, physician lunches and community speaking engagements.
• Work with ICC physicians (21st Century Breast Surgeons, Oncologists, Urologists and Thoracic Surgeons) to develop and expand their individual business models.
• Plan and conduct all marketing and promotional events including journal clubs, tumor boards, peer-to-peer lunches, access to care dinners, evening educational events and community outreach events (Susan G Komen, Making Strides) to maximize community awareness.
• Exceeded All Quarterly 21st Century Smart Goal Initiatives

• Create and initiate customized marketing plans for specialty physicians and facilities to build referral patterns and increase their market share.
• Leverage experience and relationships to execute business plans for a variety of specialties including General Surgery/Breast Surgery, Hospitalists, Podiatry, Cardiology, Urgent Care and Hospital.
• Cultivated relationships with referral offices, engaging physicians, ARNPs, PAs, OMs, and referral staff.
• Develop customized marketing materials specific to client needs and target offices.
• Marketing call points include Oncology, Primary Care, Dermatology, Hematology, Pediatrics, Gynecology, Urgent Care Centers, Pharmacies and Plastic Surgery.
• Promoted physicians and facilities through community engagement by creating and maintaining Facebook pages, attending health fairs, and collaborating with hospital marketing teams for speaking engagements.
• Promoted Thinkbig brand at various local networking events to increase visibility.
• Marketed Thinkbig programs within target offices to attract new business.

• Marketed and closed sale and rental properties in declining real estate environment in Palm Beach County.
• Developed marketing strategies including online promotion, telemarketing, open houses, and community outreach.
• Earned real estate license and practice with Keller Williams Realty.
• Volunteered within Wellington community as homeroom mom in elementary school, children’s ministries at local church, and team mom for sports.

• Profitably manage sales and marketing initiatives for assigned territory including market share growth, sales revenue increase, business development and physician relationships with call point in Internal Medicine, Primary Care, Rheumatology, Neurology, Psychiatry, and Orthopedic Surgery.
• Nurtured relationships with physicians, ARNPs, PAs, office staff, and referral coordinators to enhance collaboration and referral pathways.
• Promoted products in office and hospital settings using company materials and clinical literature.
• Collaborated with Specialty Representatives to promote products in hospital settings and supported local residency programs.
• Developed training programs for healthcare professionals to enhance product knowledge.
• Mentored, trained, and developed new sales representatives to strengthen team capabilities and improve overall performance.
• Achieved 129% of district average growth in Effexor XR – 1999
• Ranked 1st of 100 reps in Synvisc 4th quarter new product launch sales contest – 1999
• Achieved 205% of sales goal for Enbrel – 1999
• Earned team ranking 2nd in U.S. sales force in new product launch (Enbrel) – 1999
• Achieved 136% of district average growth for Effexor XR – 2000
• Ranked 1st our of 10 reps with highest Effexor XR increase (58%) in district – 2000
• Grew newly launched Protonix market share 5% in four months
• Chosen to serve on the Effexor XR advisory board for primary care sales force
• Exceeded sales targets each year in designated territory from 1998 to 2002.
• Achieved or exceeded expectations rating on every performance review 199-2002

• Secured new business and maintained customer base in historically underperforming expansion territory through value-added marketing and cold call campaigns.
• Actively market cheerleading and dance team apparel to over 150 schools and organizations within a highly competitive market.
• Cross-marketed and recruited cheerleading and dance teams for related division of parent company, enhancing brand visibility.
• Developed strategies that led to 122% achievement of 1997 year-to-date figures
• 1997 – Achieved 105% of previous year’s revenue figures
• Implemented quality control measures to attain 95% efficiency for all 1997 orders
• Create and distribute customized marketing tools.
• Selected as only vendor to present new product line to cheerleading coaches and athletic directors in Palm Beach County, showcasing product innovation.

• Expanded customer base for medical and office services division through cold-calling, presentations, and telemarketing, enhancing market presence.
• Prepared and presented bids, proposals, and public relations events, contributing to client engagement and business development.
• Earned Account Manager of the Month title for achieving high client satisfaction and sales performance in November 1994.
• Recognized as Account Manager of the Month for outstanding performance in October 1994
• Recognized as Account Manager of the Month for exceptional results in September 1994

• Secured new sales while managing existing customer base.
• Prepare and present needs-driven demonstration of unique imaging solutions.
• Developed competitive positioning within copier market.
• Cold-called and tele-marketed accounts to generate new business.
• Secured first place in Danka's 1993 sales training demonstration competition
• Won telemarketing contest in South Florida for Danka in 1993