Vincent J. LaRocca
Edmonds
Summary
Dynamic sales leader with a proven track record at Murphy Medical Solutions, achieving over $3 million in sales. Expert in consultative selling and customer relationship management, I excel in training teams and driving results. My adaptability and effective communication skills foster collaboration and success in competitive markets.
Overview
18
18
years of professional experience
Work History
Regional Manager
Murphy Medical Solutions
01.2023 - Current
- Sold 2.17 million in sales in Q4 alone.
- Produced 3.17 million in sales in 2024.
- Responsible for a team of Associate Territory Manager, Territory Managers Area Sales Managers, Account Managers and Practice Development Managers.
- Responsible for training and development of the members of my team.
- Hold Team and Individual development calls to coach and coordinate our team’s strategies.
- Set up and attend workshops for my territory and those across the country.
- Successfully managed a 6-state territory.
- Develop sales decks for new product launches.
- Covered both Aesthetic and Surgical sides of the bag.
- Member of the launch team for new product launches.
District Sales Manager
Inmode
05.2022 - 01.2024
- Achieved 3.17 million in sales for 2024, including 2.17 million in Q4.
- Managed a team of Territory Managers and Account Managers across four states.
- Conducted daily coaching calls to enhance team strategies and performance.
- Facilitated training and development programs for team members.
- Organized and participated in workshops nationwide to share best practices.
- Developed impactful sales decks for new product launches.
- Successfully launched Optimas Max and Ignite platforms, covering aesthetic and surgical products.
Area Sales Manager
Cutera
06.2020 - 04.2022
- Achieved Q1 sales of 1.57 million in 2024.
- Expanded territory sales from 1.5 million to 3.7 million in 2022.
- Facilitated 13 AviClear placements during initial month of limited commercial release.
- Oversaw team of 2 Territory Managers and Key Account Managers.
- Developed training programs to enhance team skills and performance.
- Conducted daily coaching calls to align team strategies and objectives.
- Organized and attended workshops for regional development and collaboration.
- Created effective talk tracks to improve success rates for TM’s and KAM’s.
Territory Sales Manager
The Straumann Group – Neodent
09.2017 - 06.2020
- Achieved 848.1% overall territory growth year over year.
- Ranked #1 in new customer surgical dollars with $244,969.
- Secured 112.8% overall territory growth exceeding quota.
- Developed account from 2 offices to 13, establishing DSO within six months.
- Trained and mentored new representatives, enhancing team performance.
- Identified innovative strategies to boost customer treatment plan acceptance.
- Cultivated relationships with physicians and staff to disseminate product knowledge and clinical data.
- Nominated as 'Rising Star' for HR and future management positions.
Territory Manager II
C.R. Bard
07.2015 - 09.2017
- Grew $3.6M territory by over $400K.
- 15% overall territory growth YOY.
- Finished in the top 20% of sales force in 2017.
- Trained, managed, and mentored an Associate Sales Manager.
- Through effective action planning managed and grew over 62 active accounts across Oregon and Washington areas including three call points, Cath Lab, OR, and IR.
- Established and actively managed product contract negotiations with various hospital IDN’s.
- Pursue and execute technology reviews and demonstrations with physician’s support staff, and administrative staff to gain product penetration.
- Maintain strong relationships with key decision makers to ensure continued product use and ease of new product integration and adoption.
- Provide daily case support to increase product pull-through and inform physician of new methods that lead to successful and more effective treatments.
- Converted eight new accounts that previously had zero Bard products on the shelf.
- Developed KOL’s in market to speak on behalf of Bard product line.
- Created CRM management system to manage all active accounts adequately and efficiently.
Senior Territory Manager
dentsply
10.2012 - 07.2015
- Achieved 158% of sales quota in 2015.
- Contributed to New Product Launch Team initiatives.
- Selected for Emerging Leaders Program in 2015.
- Chosen for Admirals Council in 2015.
- Recognized as New Product Sales Representative of the Year in 2014 for MidWest Rotary Division.
- Awarded Rookie of the Year in 2014 for MidWest Rotary Division.
- Earned status as Admirals Club Member in 2014 for MidWest Rotary Division.
- Received Wind Jammer Award in 2014 for exceeding both quota and new product sales.
Business owner and Operator
Puccino's
03.2008 - 07.2012
- Expanded a chain of cafes, enhancing brand presence and profitability.
- Created diverse food and coffee menus to attract varied customer preferences.
- Trained staff comprehensively, ensuring ongoing professional development.
- Collaborated with food distributors for efficient product procurement.
- Managed hiring processes for front and back-of-house positions.
- Coordinated with contractors to facilitate new location build-outs.
- Supervised financial records for accuracy and transparency.
Education
Bachelor of Management - Business Administration And Management
Louisiana State University
Baton Rouge, LA01.2005
Skills
- Quick learner
- Top performer
- Consultative selling
- Professional sales
- Competitive sales
- Clinical knowledge
- Data presentation
- Market identification
- Sales driving
- Results orientation
- Leadership skills
- Customer relationship management
- Self-starter attitude
- Adaptability skills
- Effective communication
Continued Education
- The Challenger Sale
- Spin Selling
- Clinical Principles
- the 7 Habit of Highly Effective People by Stephen Covey
- The AI edge by Jeb Blount
- Objections by Jeb Blount
Qualifications Summary
Exceptional leader and sales professional with talent attracting and retaining loyal clients by building a reputation of integrity, knowledge, and accountability. Demonstrated ability to build new territories and expand opportunities within existing client base leading to greater revenue in all market conditions. Robust clinical knowledge of dental anatomy and anatomical vascular and treatment options with a clear understanding of IDN’s and GPO’s and their impact on account performance. Intelligent, articulate, innovative, and driven to succeed.
Timeline
Regional Manager
Murphy Medical Solutions
01.2023 - Current
District Sales Manager
Inmode
05.2022 - 01.2024
Area Sales Manager
Cutera
06.2020 - 04.2022
Territory Sales Manager
The Straumann Group – Neodent
09.2017 - 06.2020
Territory Manager II
C.R. Bard
07.2015 - 09.2017
Senior Territory Manager
dentsply
10.2012 - 07.2015
Business owner and Operator
Puccino's
03.2008 - 07.2012
Bachelor of Management - Business Administration And Management
Louisiana State University