Shannon Miller
Springfield,Oregon
Summary
Dedicated food industry professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Especially adept at building relationships through active listening, engaging communication and displaying a positive demeanor.
Overview
31
31
years of professional experience
1
1
Certification
Work History
CPG Sales Manager
Cafe Yumm!
10.2024 - Current
- · Develop and manage CPG sales strategy and business plans.
- · Set and recommend monthly, quarterly and annual sales targets.
- · Track sales performance and report results.
- · Expand retail product line into new grocery retailers through category reviews and presentations.
- · Plan and execute annual promotions for grocery retailers, distributors and E-commerce.
- · Manage and grow relationships with retailers, distributors and brokers.
- · Manage E-commerce channel through Shopify.
- · Manage sales team.
- · Manage department budget and track expenditures.
- · Collaborate with Marketing to grow sales in existing and new markets.
- · Collaborate with Supply team for demand forecasting.
- · Collaborate with Logistics team to ensure shipments to retailers and distributors meet requirements.
- · Plan, attend and present at industry trade shows.
Owner
SM Nutrition
12.2021 - 08.2024
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Sold, planned and prepared 600 meals per week on average.
- Managed financial aspects of the business, including budgeting, financial reporting, and payroll.
- Trained and motivated a team of 4 employees to perform daily business functions.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Organized and attended special events to showcase products, network with other businesses and attract new customers.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Expanded product offerings by researching market trends and identifying potential growth opportunities.
Product Development Coordinator
GloryBee
11.2020 - 11.2021
- Provided regular progress updates to stakeholders, addressing any concerns or potential risks promptly.
- Maintained strong relationships with external partners such as vendors and manufacturers for seamless collaboration during the product development process.
- Successfully launched multiple products, meeting or exceeding sales targets consistently.
- Created detailed project plans, outlining tasks, resources, and deadlines to ensure successful product launches.
- Collaborated closely with marketing teams to develop effective promotional campaigns for new products.
- Managed cross-functional teams (operations, quality assurance, procurement, sales and marketing), ensuring timely delivery of high-quality products.
- Liaised with internal and external parties on procurement of new product formulations, international requirements and regulatory changes.
- Maintained internal product knowledge database for 1500+ products.
- Managed product launches by creating plans and coordinating with marketing teams to maximize promotional reach.
Content Developer
GloryBee
03.2018 - 10.2020
- Participated in brainstorming sessions to generate innovative ideas for content strategies that aligned with company goals and objectives.
- Conducted extensive research on industry trends to ensure the production of timely and informative content.
- Strengthened content through proofreading and editing.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Developed educational materials to support product training initiatives, leading to increased customer satisfaction scores.
- Updated existing content regularly to keep information current and maximize its effectiveness over time for 1500+ products.
- Edited and proofread colleagues'' work to maintain high-quality standards across all published materials.
- Worked closely with designers to create visually appealing graphics that complemented written content, improving audience engagement.
- Created content for websites and online publications.
- Customized brand message to reach and capture target audience interest and drive engagement.
Product Manager
GloryBee
08.2012 - 10.2015
- Successfully managed a team of 3 professionals who specialized in product lifecycle management, demand forecasting, new product development, pricing, profit margins and contracting.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Analyzed metrics to measure product performance for over 1500 products.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Coordinated project planning and execution with team members and team leads.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Led cross-functional teams to deliver high-quality products on time and within budget constraints.
- Set goals and formalized policies to maximize team performance and keep project on-task.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Improved product lifecycle management, streamlining processes from concept to launch to grave.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed demand forecasting for 1500+ products ensuring on-time product availability for customers.
- Managed customer contracts and pricing for products maintaining and exceeding company profit margin goals while offering customers competitive, market driven pricing.
Sales Manager
GloryBee
05.2002 - 07.2012
- Increased sales revenue by up to 10% through development of effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent follow-ups.
- Led a successful sales team of 15+ members by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Developed comprehensive product knowledge for 1500+ items, enabling tailored solutions for clients'' specific needs.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Attended industry events and conventions.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Customer Service Representative
GloryBee
06.1995 - 04.2002
- Managed approximately 40 to 50 incoming calls, emails and faxes per day from customers.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
- Contributed to sales growth by upselling products and services based on individual customer requirements.
- Negotiated solutions with dissatisfied customers, turning potential negative reviews into positive testimonials.
- Participated in training programs to enhance product knowledge and customer service skills.
- Coordinated with logistics department to expedite shipping for urgent customer orders.
- Coordinated the production of annual product catalog, including selection of new products based on customer demand, establishing competitive pricing, writing content, and finalizing layout and design.
- Organized and attended events to promote the company and products including trade shows, classes, and annual "Bee Weekend".
Education
Bachelor of Science - Finance And Accounting
University of Oregon
Eugene, OR06-1992
Skills
- Customer Relations
- Relationship Building
- Business Management
- Verbal and Written Communication
- Project Management
- Staff Management
- Marketing
- Contract Management
- Attention to Detail
- Teamwork and Collaboration
- MicroSoft Office Suite: Word, Excel, PowerPoint, Outlook, Copilot, Calendar
Certification
- Certified Functional Nutrition Counselor, SM Nutrition - August 2023 to Present
Timeline
CPG Sales Manager
Cafe Yumm!
10.2024 - Current
Owner
SM Nutrition
12.2021 - 08.2024
Product Development Coordinator
GloryBee
11.2020 - 11.2021
Content Developer
GloryBee
03.2018 - 10.2020
Product Manager
GloryBee
08.2012 - 10.2015
Sales Manager
GloryBee
05.2002 - 07.2012
Customer Service Representative
GloryBee
06.1995 - 04.2002
Bachelor of Science - Finance And Accounting
University of Oregon