Shannon Pfile
Brentwood,TN
Summary
Professional in event planning with extensive experience in orchestrating high-profile events and managing large-scale projects. Adept at coordinating with diverse teams to ensure seamless execution and consistently deliver impactful results. Strong skills in logistics, vendor management, budgeting, and client relations. Known for adaptability, strategic thinking, and reliability in fast-paced environments.
Overview
21
21
years of professional experience
Work History
Corporate Senior Event Planner
GOURMONDO CATERING
09.2024 - Current
- Spearhead sales strategy for high-impact corporate events, contributing over $2M annually to company revenue through new business acquisition and retention
- Lead negotiations and close large-scale event contracts with top-tier clients, including Microsoft, Amazon, Google, and Boeing, increasing revenue by 25% year-over-year
- Direct cross-functional teams of event planners, catering staff, and logistics managers to ensure seamless execution of corporate conferences, trade shows, and VIP events for up to 2,000 attendees
- Cultivate strong relationships with key decision-makers, leveraging a consultative sales approach to expand business opportunities and secure repeat contracts
- Develop and implement strategic sales initiatives to drive new business, leveraging market research, networking, and client referrals to build a robust sales pipeline
Sales-Account Executive
EXPRESS TUBES
02.2022 - 09.2024
- Drove $1M+ in annual sales by building and maintaining relationships with clients in the beauty and aesthetic industries, including coordinating successful trade show participation and lead generation strategies
- Collaborated closely with marketing and product teams to enhance booth presentations, drive brand awareness, and maximize engagement at national trade shows
- Managed a portfolio of high-value client accounts, ensuring satisfaction through timely delivery and post-event follow-ups, contributing to a 90% client retention rate
- Generated new leads and converted them into long-term business relationships, contributing to significant sales growth and market share expansion
Sales-Marketing Executive
AEGIS LIVING
11.2019 - 05.2021
- Led sales and marketing initiatives to drive occupancy and brand awareness, contributing to the community being named 'Community of the Year' in 2020 after increasing occupancy from 82% to 100%
- Developed and executed targeted sales campaigns, including open houses, promotional events, and networking outreach, driving engagement with hospitals, physicians, and referral sources
- Partnered with senior leadership and operations teams to align marketing efforts with business goals, optimizing resource allocation and increasing revenue through effective pricing strategies
- Conducted market analysis to identify opportunities for growth and refine sales strategies, positioning the community as a leader in the senior living space
Senior Event Planner
FIRE & VINE HOSPITALITY GROUP
11.2018 - 11.2019
- Managed high-profile, high-budget corporate events for Fortune 500 clients, including VIP events with Amazon, increasing client satisfaction and repeat business
- Negotiated contracts and coordinated logistics for large-scale events, consistently delivering cost-effective solutions while meeting client expectations
- Led post-event evaluations and identified opportunities for continued client engagement, driving long-term relationships and securing future business
Corporate Senior Event Planner
GOURMONDO CATERING
05.2015 - 11.2018
- Oversaw end-to-end planning and execution of high-profile corporate events for clients like Microsoft, Facebook, and Boeing, generating $3M+ in annual sales
- Managed large teams of event staff and vendors, ensuring all event components were aligned with client expectations and delivered within budget
- Developed and executed strategic business development initiatives, securing long-term contracts with key corporate clients and expanding the company’s market footprint
Owner, Private Chef
CHEF SHANNON
01.2004 - 01.2015
- Founded and grew a successful personal chef and event planning business, providing high-end culinary experiences for celebrities and executives, including Paul McCartney, Bill Gates, and Lisa Kudrow
- Negotiated contracts and pricing with high-net-worth clients, resulting in repeat business and strong referrals
- Managed all aspects of business operations, including marketing, client relations, event execution, and staff management, while maintaining a focus on customer satisfaction and revenue growth
Education
Bachelor of Arts - Business Administration
Rockford College
Rockford, ILAssociate of Arts - Culinary Arts
Art Institute
Santa Monica, CASkills
- Guest management
- Brand awareness
- Creative direction
- Onsite execution
Timeline
Corporate Senior Event Planner
GOURMONDO CATERING
09.2024 - Current
Sales-Account Executive
EXPRESS TUBES
02.2022 - 09.2024
Sales-Marketing Executive
AEGIS LIVING
11.2019 - 05.2021
Senior Event Planner
FIRE & VINE HOSPITALITY GROUP
11.2018 - 11.2019
Corporate Senior Event Planner
GOURMONDO CATERING
05.2015 - 11.2018
Owner, Private Chef
CHEF SHANNON
01.2004 - 01.2015
Associate of Arts - Culinary Arts
Art Institute
Bachelor of Arts - Business Administration
Rockford College