Shannon Russell

• Educated and advised professional stakeholders on product capabilities, value, and use cases to drive adoption and long-term account growth
• Built and maintained relationships with key decision makers, identifying champions within accounts to increase product utilization and revenue growth
• Collaborated cross functionally to ensure customer needs were addressed and solutions aligned with product capabilities and compliance requirements
• Develop and execute strategic prospecting sequences to target high-value accounts like Optym and expand market reach
• Collaborate with partners and customers to ensure seamless adoption and long term success with Octopus Deploy
• Responsible for existing account base and retention/ growth and upsell opportunities as well as net new logos
• Collaborated with sales team to develop tailored solutions for diverse business challenges.
• Analyzed market trends to inform product positioning and competitive strategies.

• Achieved 124% of annual quota in 2023 by executing strategic territory plans and expanding existing accounts.
• Built and maintained long term relationships with key decision makers and influencers, positioning solutions through a consultative, value based sales approach.
• Conducted in person and virtual meetings, including presentations at industry conferences and partner events, to educate stakeholders and drive product adoption. (AWS re:Invent attendee & Google NEXT)
• Managed a defined book of business, identifying upsell and cross sell opportunities through data analysis and ongoing account reviews.
• Educated customers and internal teams on product capabilities, updates, and best-use cases to support informed decision making and long term success
• Collaborated cross functionally with leadership, product, and engineering teams to align customer needs with product strategy and ensure successful implementation.
• Recognized as a subject matter resource and expert for core offerings, frequently assisting peers and leadership with deal strategy and customer engagement

• Responsible for day-to-day execution of several important aspects of order management and sales cycle for large volume vendor (VMware)
• Managed a portfolio of high-volume accounts within a defined territory, serving as the primary point of contact for partner relationships and ongoing sales activity.
• Built trusted relationships with partner executives and sales leaders by providing education, guidance, and strategic support to drive product adoption and revenue growth.
• Executed consultative sales conversations focused on identifying customer needs, positioning appropriate solutions, and supporting long-term account expansion.
• Acted as a key liaison between internal teams and vendor stakeholders, ensuring alignment, clear communication, and timely execution of sales initiatives.
• Supported partners through the full sales cycle, including product education, pricing guidance, promotional programs, and lifecycle management.
• Utilized sales data and performance metrics to prioritize opportunities, manage pipeline activity, and consistently achieve assigned sales goals.
• Recognized as a subject-matter resource for core product offerings, frequently assisting with complex deals and time-sensitive opportunities.

• Developed and maintained relationships with new and existing customers, introducing product capabilities through educational and value-based sales conversations.
• Supported sales growth by educating partners on product benefits, competitive positioning, and available programs to increase engagement and utilization.
• Managed transactional and account-related activities with a strong focus on accuracy, responsiveness, and customer satisfaction in a fast-paced environment.
• Consistently met or exceeded short-term performance objectives while contributing to broader market development initiatives.
• Conducted market research to identify new sales opportunities and target clients.
• Identified potential new customers through research of industry trends and competitive analysis.

• Contributed to the technical support team at Ingram Micro, focusing on managed services and security.
• Generated new business opportunities through strategic outbound prospecting, including cold calls and multi-touch campaigns.
• Built and managed a robust pipeline across SMB, Mid-Market, and Enterprise accounts, exceeding targets consistently.
• Utilized MEDDICC frameworks to qualify leads and partnered with Account Executives to drive deals.

• Technical Support & Renewals Specialist for vendor Symantec

• Delivered compliant, consultative sales and service to personal lines insurance customers within a highly regulated environment, consistently meeting state and company requirements.
• Built trust-based relationships with customers by educating them on coverage options, policy details, and risk considerations to support informed decision-making.
• Maintained strong performance metrics across quality, productivity, and customer satisfaction in a high-volume, goal-driven sales environment.
• Utilized needs-based selling techniques to identify appropriate solutions while adhering to strict regulatory and ethical guidelines.
• Recognized as a top-performing agent through multiple Top Agent Recognition Luncheons and invitation to Top Performers Dinner events.
• Selected as a mentor for new hire agents, providing coaching and guidance during licensing and certification periods to accelerate performance and ensure compliance.
• Participated in leadership development initiatives, including GEICO’s Supervisor Prep Program, supporting team coverage and operational continuity when needed.