Summary
Overview
Work History
Education
Skills
Career Experience
Affiliations
Accomplishments
Certification
Websites
References
Timeline
Generic

Shannon Sinnett

Akron,OH

Summary

Visionary leader with a track record of establishing market leadership and driving sustainable growth in competitive industries. Expertise in relationship building and partnership cultivation, leading to high account retention and increased profitability. Proven success in expanding networks, effectively introducing products, and implementing strategic pricing strategies. Strong communicator and team builder, dedicated to motivating personnel for optimal performance and market growth.

Overview

32
32
years of professional experience
1
1
Certification

Work History

Business Owner

Reformation Mentoring, Advocating, & Coaching
Uniontown, Ohio
01.2022 - Current
  • Encouraging transformation in lives while dismantling outdated beliefs.
  • Provided pastoral counseling for individuals and their families.
  • Facilitated executive coaching sessions with key stakeholders.
  • Developed and facilitated workshops on leadership development, team building, and executive coaching.
  • Cultivated relationships across diverse environments, including school systems, counseling sessions, families, communities, courthouses, legal settings, churches, and colleges, while advocating for justice and supporting individuals.
  • Nurtured trust and rapport within high-pressure setting, handling more than 25 emergency phone calls each day and performing 15 intakes while demonstrating empathy.
  • Guided and developed new account executives and interns on solutions, sales strategies, customer relationship management, and advanced product knowledge.
  • Provided advice to clients regarding their options for resolving disputes or legal issues.
  • Collaborated with colleagues on complex litigation projects.
  • Served as a liaison between parents and guardians, mentors, staff members, and schools when necessary.
  • Delivered academic counseling services as required.
  • Provided career counseling and workshops to students.
  • Facilitated individual, group, family, and couples counseling sessions.
  • Led group counseling sessions engaging multiple children.
  • Facilitated group counseling sessions for individuals struggling with addiction.
  • Delivered counseling services focused on navigating college admissions process.
  • Provided individual and group counseling services to clients.
  • Consulted with clients on best practices for business process design and management.
  • Coordinated special events for the purpose of raising funds and public awareness.

Head of Communications

True-Hire
Uniontown, OH
01.2016 - Current
  • Determined business development opportunities and implemented effective strategy for client acquisition.
  • Developed and implemented client relations strategies to build customer loyalty, satisfaction, and retention.
  • Coached, developed and motivated team to achieve revenue goals.
  • Celebrate team accomplishments after each project while confronting complex challenges to generate effective solutions that boost overall success.
  • Establish internal communications initiatives that engage and connect employees with True-Hire's mission and values.
  • Demonstrate exceptional analytical and problem-solving expertise
  • Facilitated proactive storytelling while managing approximately 30 incoming calls, emails, and faxes daily from customers.
  • Created detailed reports outlining client feedback on existing products and services and proposed new ideas for improvement.
  • Analyzed market trends and identified new business opportunities in existing and potential markets.
  • Created and managed a team of sales professionals to generate leads and close deals.
  • Conducted regular performance reviews of the Business Development Team members to identify areas for improvement and provide feedback and guidance for career growth and development.
  • Assisted in developing promotional materials such as brochures, flyers, newsletters for marketing purposes.
  • Organized events such as webinars, seminars, conferences to promote services among potential customers.
  • Established relationships with clients, vendors, suppliers, partners, and other stakeholders to ensure successful collaborations.
  • Identified customer needs through research and analysis of data from surveys, focus groups, interviews.

Business Owner

Immutable Ministries Painting & Cleaning
Akron, USA
01.1993 - 06.2025
  • Facilitated outstanding service through a commitment to customer support and continuous exceedance of service standards.
  • Fostered strong collaboration with skilled teams through effective delegation, open communication, and a positive, motivating approach.
  • Executed annual performance reviews, evaluating team success while fostering continuous improvement
  • Directed comprehensive operations of cleaning company, focusing on client engagement and fostering profitable relationships.
  • Coached, advised, and supported team members while ensuring accountability, cultivating a collaborative and innovative workplace atmosphere, achieving consistent results.
  • Developed referral hiring strategy resulting in 27% growth in referrals over one year and contributing to 11% of overall hires.
  • Demonstrated expertise in supporting clients through essential emotional and psychological guidance.
  • Demonstrated integrity and exceptional leadership skills in adapting to changing schedules and seizing additional opportunities.
  • Accelerated revenue growth and cultivated high-performance teams from zero to 1,500, achieving substantial expansion from one cleaning crew to ten crews.
  • Delivered projects within deadlines, maintained budgetary discipline, and upheld high quality standards.
  • Streamlined operational efficiency and excelled in customer relationship management to elevate customer satisfaction.
  • Formulated strategic plans and contributed to development and execution of effective business strategies and organizational goals.
  • Cultivated a spirit of excellence in a highly competitive industry, positioning organization as a market leader and driving sustainable growth

Counselor | Coach

BF Empowerment
Akron, USA
01.2022 - 01.2023
  • Facilitated in-person meetings with couples for marriage counseling, singles, and youth to foster a supportive environment for mental well-being.
  • Conducted thorough mental health assessments and developed personalized treatment plans to meet clients' unique needs.
  • Maintained rigorous adherence to documentation policies for client records to ensure accuracy throughout the process.
  • Drove significant expansion of client base from zero to 130 during contract period of 2022-2023.
  • Committed educator, advocate, and mentor, cultivating an inclusive environment that honors multiculturalism and diversity.
  • Motivated and directed youth and adults in cultivating and enhancing spiritual connections with God.
  • Delivered personalized individual counseling sessions and case management services to promote clients' holistic well-being.
  • Orchestrated planning, development, and execution of comprehensive learning materials for individual counseling sessions and group interventions.
  • Designed and implemented a community outreach program that offered individualized counseling and case management to improve clients' overall wellness.
  • Established comprehensive career services focused on workforce development initiatives.
  • Created valuable resources aimed at enhancing job readiness for diverse populations.
  • Partnered with employers to assess hiring trends and design targeted training strategies.
  • Conducted workshops to strengthen critical skills necessary for employment.
  • Accelerated revenue growth from $0 to $100,000 per week within four-month timeframe by cultivating client relationships, executing sales strategies, and implementing referral initiatives

Director | Counselor

STEAM Academy
Warrensville, USA
01.2019 - 01.2022
  • Performed in-depth mental health assessments and formulated personalized treatment plans.
  • Facilitated meetings with both youth and adults as assigned, ensuring a client-centered approach.
  • Executed thorough client needs assessments and facilitated appropriate referrals to related services.
  • Orchestrated coordination of all client services and maintained active communication with community partners as needed.
  • Delivered targeted real-time interventions to address psychosocial aspects of primary care patients.
  • Experience of B2B/Enterprise-sponsored learners.
  • Attained a remarkable client base expansion, increasing from zero to 300 clients.
  • Proactively develop new relationships with healthcare facilities, trade organizations, and other externship providers to expand placement opportunities.
  • Implemented a strategy of consistency building presence, which led to doubling the number of clients in revenue growth at Steam Academy, elevating weekly revenue from $0 to $150K.
  • Planned comprehensive support services, including transportation assistance, attending entrepreneur events to create market presence, sales and Interventions.
  • Conducted outreach programs to raise awareness and reduce stigma associated with mental health.
  • Invented weekly meetings to plan growth that cultivated a nurturing environment conducive to character development, self-management, leadership growth.
  • Supervised, analyzed and created solution-based safety school procedures, engagement, and progress towards goal plan achievement of clients in daily activities.
  • Developed and facilitated group therapy sessions for increased social support and skill-building opportunities.
  • Performed crisis intervention and de-escalated clients as needed, utilizing verbal and physical intervention techniques.

Education

Ph.D. - Doctor of Ministry Leadership

Christian Bible Institute & Seminary
Cypress, TX
08-2025

Certified Christian Counseling, NACC - Christian Counseling

Christian Bible Institute & Seminary
Cypress, TX
01.2023

Master’s degree - Divinity

Liberty University
Lynchburg, VA
01.2022

Master’s degree - Clinical Mental Health Counseling

Malone University
Canton, OH
01.2021

Bachelor of Arts - Business Management

Malone University
Canton, OH
01.2016

Associate of Technical Studies - Public Service Major

Stark State College
Canton, OH
01.2015

Skills

  • Executive presence
  • Customer relations
  • Global perspective
  • Talent development
  • Project management
  • Professional networking
  • Team leadership and mentoring
  • Performance improvement
  • Business development
  • Human resources
  • Cross-functional team coordination
  • Financial analysis and budgeting
  • Data analysis and decision-making
  • Entrepreneurial leadership

Career Experience

  • Head of Communications, True-Hire, 01/01/16, Present, Akron, OH, Guided individuals and organizations to unlock their potential.
  • Business Owner, Reformation Mentoring, Advocating, & Coaching, 01/01/22, Present, Akron, OH, Build strong client relationships to drive operational growth.
  • Business Owner, Immutable Ministries Painting & Cleaning, 01/01/93, Present, Akron, OH, Delivered top-notch service by prioritizing customer support. Cultivated strong collaboration with skilled teams., Spearheaded all aspects of the cleaning company. Created a referral hiring strategy that increased referrals by 27%.
  • Counselor | Coach, BF Empowerment, 01/01/22, 01/01/23, Akron, OH, Streamlined processes to increase efficiency and performance, Achieved remarkable expansion of client base from zero to 130.
  • Director | Counselor, STEAM Academy, 01/01/19, 01/01/22, Warrensville, OH, Led strategic initiatives that resulted in significant revenue growth. Attained a remarkable client base expansion from zero to 300.

Affiliations

  • Counseled, Executives, Students, Peers
  • Evangelism
  • Communication, leadership, problem solving
  • Mentored and Discipled strong relationships with families and maintained a comprehensive database to foster ongoing support.
  • Created innovative fundraising campaigns through email, social media, and phone calls while engaging the community with workshops and presentations.
  • Organizing church functions and teaching, accompanied by skills in project management, event planning, and problem-solving, focused on the church’s vision.

Accomplishments

  • Through efficient problem-solving and communication skills, increased client satisfaction by 40%, resulting in a 20% client retention.

Certification

  • NACC -Christian Counseling and Coaching

References

References available upon request.

Timeline

Business Owner

Reformation Mentoring, Advocating, & Coaching
01.2022 - Current

Counselor | Coach

BF Empowerment
01.2022 - 01.2023

Director | Counselor

STEAM Academy
01.2019 - 01.2022

Head of Communications

True-Hire
01.2016 - Current

Business Owner

Immutable Ministries Painting & Cleaning
01.1993 - 06.2025

Ph.D. - Doctor of Ministry Leadership

Christian Bible Institute & Seminary

Certified Christian Counseling, NACC - Christian Counseling

Christian Bible Institute & Seminary

Master’s degree - Divinity

Liberty University

Master’s degree - Clinical Mental Health Counseling

Malone University

Bachelor of Arts - Business Management

Malone University

Associate of Technical Studies - Public Service Major

Stark State College

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