SHANNON UTSEY
Director of Sales
Charleston,SC
Summary
Enthusiastic and collaborative talent manager, who is team-focused, interprets and delivers clear directives at all levels, and optimizes potential by simplifying and improving processes, nurturing and fostering relationships, and breaking down the barrier between concept and execution.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Marketing Representative
Caris Healthcare
11.2022 - Current
- Increase census and lead the company with 95% YoY patient growth and 136% referral growth by urgently determining customers' needs, providing personalized recommendations, increasing brand awareness based on SWOT analysis, and asking for referrals after building trust.
- Attend industry events, networking events, one-on-one coffees/lunches, and trade shows to promote brand and build relationships with potential customers.
- Respond to customer inquiries promptly and professionally to increase customer satisfaction from 65% to 94% in 8 months.
- Develop marketing materials and collaborating with industry leaders to get placement on 3 referral websites, one print magazine and 2 senior directories.
- Source leads in 2 new-to-brand facilities, physician's offices, and homecare companies monthly through cold calling, offering hospice education, and being available with urgency when needed.
Technical Writer/Recruiter
Scherff Consulting
01.2015 - Current
- Demonstrate to the team how to infuse the win strategy, key strengths, and customer mission into common frameworks for management, transition, and other repeatable content on winning government proposals up to $50 billion.
- Bring energy to the team, pushing to continually improve our processes, skills, staffing, and craft.
- Coordinate proposals in meeting coordination, creating matrices and outlines, maintaining version and document control, and capturing information in WinCenter.
Director of Sales and Service
Kiawah Island Golf Resort
08.2016 - 12.2020
- Exceeded aggressive corporate goals by increasing satisfaction score by 2% YoY and increasing sales by 1.11% to over 24 million against unexpected market downturn and property shutdown during pandemic.
- Protected and optimized brand awareness for hotel resort with 40 years of history through social media, press releases, website design, and media.
- Recruited entry level to executive level employees using trade shows, internet searches, social media, industry referrals, pavement-pounding, and résumé banks.
- Increased daily sales average by 32% by formulating innovative sales strategies and cascading to all guest-facing team members.
District Manager
Direct General Insurance Agency
01.2014 - 09.2015
- Managed 12 stores and 26 insurance agents in daily store operations; including labor management, grassroots lead generation, sales, and customer service in a highly regulated insurance company.
- Controlled expenses YoY by 14% by sustaining a decrease in labor costs by 600% in 100 days in the role, decreasing supply spend by 15%, and decreasing underwriting errors by over 3% each month.
- Worked closely with Regional Training Manager and Regional Marketing Manager to create field level product knowledge and business building training resulting in an increase of 17% YoY increase in premium coming out of Q2 in 2015 with 12 of 12 stores achieving YoY growth.
Regional Growth Manager
H&R Block
12.2007 - 01.2014
- Increased profit margin by 15% for 4 consecutive years by exceeding revenue projections and controlling labor management and expenses.
- Built positive relationships with Regional Director, Human Resources and Company Marketing Managers to create business building strategies and associate professional development programs.
- Helped shape the financial services arena by spearheading the pilot rollout for 17 “offices within offices” concept which served underbanked and unbanked clients with a full-service, financial kiosk.
- Presented 2012 Marketing Strategies, including referral processes, good neighboring, office visibility, networking and relationship building, to regional peers, Territory Leaders, and consultants.
Training Manager
Bath and Body Works
01.2003 - 12.2007
- Increased revenue from $475K to 2.6MM in 4 years.
- Recruited, interviewed using behavioral methodology, coached, trained, and evaluated Store Managers, Assistant Managers and sales staff of up to 100 employees to increase store sales by 500% during tenure.
- Assessed skill gaps for New Store Managers in key sales, service, and leadership areas and developed training courses to meet identified needs.
Education
Master - Business Management
University Of Missouri - Kansas City
Kansas City, MO2012
Bachelor of Arts - Spanish/Women’s Studies
College Of Charleston
Charleston, SC1999
Skills
Solution Services
New Product Creation
Professional Guidance
Innovative Outcomes
Competitive Intelligence
Talent Development and Motivation
Change Leadership
Task Simplification
New Systems Implementation
Process Improvements
Right-People/Right-Fit
Budget Forecasting
Labor and Staffing Efficiencies
Positive Community Impact
Accomplishments
- Optimized current workforce to exceed aggressive corporate revenue goal to $22.4 Million by growing virtual service and brick and mortar offices through innovative cross-recruiting and team placement.
- Developed New Manager Training Bootcamp for 50 managers by partnering with executive leadership and program owners: to best understand company’s vision and successful peers: to best understand how to implement that vision to drive flawless field execution.
- Saved more than $600,000 yearly in recruiting costs by increasing retention to 84% by hiring right-fit.
Certification
The University of Vermont Professional and Continuing Education 2021
End-of-Life Doula Certificate
Affiliations
Leadership Charleston, Charleston Chamber of Commerce, Charleston, SC 2017 to 2018
Leadership Committee Chair, Leukemia and Lymphoma Society, Lowcountry, SC 2015 to 2018
Timeline
Marketing Representative
Caris Healthcare
11.2022 - Current
Director of Sales and Service
Kiawah Island Golf Resort
08.2016 - 12.2020
Technical Writer/Recruiter
Scherff Consulting
01.2015 - Current
District Manager
Direct General Insurance Agency
01.2014 - 09.2015
Regional Growth Manager
H&R Block
12.2007 - 01.2014
Training Manager
Bath and Body Works
01.2003 - 12.2007
Master - Business Management
University Of Missouri - Kansas City
Bachelor of Arts - Spanish/Women’s Studies
College Of Charleston