Sharlene Tracie Tang
San Francisco,CA
Summary
Talented Special Events Director with 17-year background in sponsorship, fundraising and private event planning. Skilled in devising marketing plans to promote venues and events services. Proven history of building business through personal and professional networking.
Overview
22
22
years of professional experience
Work History
Special Events Director
Sea Bowl Entertainment Center
03.2006 - 06.2023
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Supervised onsite team, including caterers, audio-visual technicians, and facility management team.
- Drove operational improvements which resulted in savings and improved profit margins.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Promoted catering packages with most profitable outcomes without sacrificing client desires.
- Investigated and integrated enhanced service and team management strategies to boost business profits.
- Designed catering packages to increase sales and customer experience.
- Maintained high standards of food quality by reviewing shipments, overseeing preparation and monitoring food safety.
- Worked with chefs to plan menus according to client needs and budgets.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Helped incorporate product changes to drive customer engagement and firm profits.
Special Events Director/Manager
Serra Bowl
08.2003 - 01.2006
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Coordinated catering services and planned menus to compliment event theme and selected musical or guest speaker entertainment.
- Delivered prompt payment for event services, including vendors, venues, staff, and transportation providers.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Selected and ordered refreshments, decor and event materials.
- Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and customer demands.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows to meet any daily demand.
Major Account Representative
Sanrio Inc.
02.2001 - 03.2004
- Determined target demographics and devised strategic marketing initiatives to reach target audiences.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Established beneficial professional networks and partnerships to gain insight and campaign support resulting in long-term business relationships.
- Generated and followed up on lead lists resulting from specific marketing campaigns.
- Built business by hosting and attending events, launching special promotions and reaching out to local experts.
- Developed and delivered engaging sales presentations to convey product benefits.
- Communicated with customers to understand needs and recommend appropriate solutions.
Education
Associate of Arts - Merchandise Marketing
Fashion Institute Of Design & Merchandising
San Francisco Skills
- Events logistics management
- Event sales
- Scheduling
- New Business Development
- Business administration
- Vendor and contract negotiations
- Team management
- Project organization
- Relationship development
Timeline
Special Events Director
Sea Bowl Entertainment Center
03.2006 - 06.2023
Special Events Director/Manager
Serra Bowl
08.2003 - 01.2006
Major Account Representative
Sanrio Inc.
02.2001 - 03.2004
Associate of Arts - Merchandise Marketing
Fashion Institute Of Design & Merchandising
Similar Profiles
Nhi TruongNhi Truong
Event Sales Manager at Playtime Bowl & EntertainmentEvent Sales Manager at Playtime Bowl & Entertainment
Elijah KaliElijah Kali
Party Pro at Circle Bowl & EntertainmentParty Pro at Circle Bowl & Entertainment
Olivia LawrenceOlivia Lawrence
Catering Assistant at The Flower Bowl Entertainment CentreCatering Assistant at The Flower Bowl Entertainment Centre