Sharon Chapp
Fairhope,AL
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Proactive and achievement-oriented bringing 10+ years of marketing and leadership experience with special emphasis helping clientele. Effectively increases branch awareness to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Marketing Director
Carillon Oaks
11.2023 - 03.2024
- Plan, organize, and implement the marketing and public relations for senior living community through appropriate mediums (including brochures, cards, invitations, health fairs, etc.)
- Work with the Directors of the community to achieve and maintain census and revenue goals
- Conduct tours, and telemarketing to sell the community to prospective residents and their families
- Also, collaborate on and participate in the marketing/special events
- Provided weekly/monthly marketing reports on availability, census, upcoming move ins and move outs, community outreach marketing events
- Worked with community Directors/Administrators to assess strategies to maintain or improve census and revenue goals, including informing them of immediate concerns, problems, or any public relation issues
- Lead meeting with Executive Director regarding the availability of apartments and tasks at hand; organize future planning for the week, month, etc., including census, goals, and marketing opportunities
- Organized and lead community support groups for dementia and Alzheimer's
- Community Outreach Marketing with doctors offices, rehab facilities and hospital discharge /social worker departments/local churches
- Negotiate and process all onboarding documents for new resident including coordinating assessments with DON
- Oversee recommendations for outside resources to residents for expediting move-in
- Oversee/supervised/assist move-in schedule and orientation of new residents to ensure resident needs are met
- Prepare move-in packets
- Perform clerical duties to includes, but not limited to, creating and modifying documents, faxing
- Prepare state required residents binders
- Established and maintain a relationship with residents family
- Work with Alzheimer's organization to become community educator.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Analyzed campaign effectiveness using KPIs in order to drive continuous improvement in future initiatives.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
Business Development Manage / Branch Manager
Staffing company
04.2023 - 11.2023
- Creating development plans and forecasting sales targets and growth projections
- Identifying market opportunities through meetings, networking and other channels
- Meeting existing and potential clients and building positive relationships
- Prospect, propose, negotiate, close deals and manage client accounts end-to-end
- Responsible for getting new leads/requirements and maintaining existing clients to enhance business relations
- Generate requirements from new clients and existing clients through cold calling
- Managing the day-to-day operations of a bank or financial institution's branch
- These responsibilities include developing business plans and attaining sales goals, delivering great customer care, and growing revenue through increased lending activity.
Business Development Manager
Staffing company
08.2022 - 03.2023
- Creating development plans and forecasting sales targets and growth projections
- Identifying market opportunities through meetings, networking and other channels
- Meeting existing and potential clients and building positive relationships
- Prospect, propose, negotiate, close deals and manage client accounts end-to-end
- Responsible for getting new leads/requirements and maintaining existing clients to enhance business relations
- Generate requirements from new clients and existing clients through cold calling.
Business Deveopment Manager
MOORING CONSTRUCTION
08.2021 - 03.2022
- Gulf Coast Area Representative, Developed business through multiply marketing networking organizations
- Responsible for developing business in territory consisting of AL, MS, FL
- Promoted business expansion opportunities to key account sectors
- Marketed targets including commercial real estate/property management, K-12 education, higher education, municipal government, county government, healthcare, industrial & manufacturers
- Monitored market trends
- Reported activities daily, weekly, monthly through CRM software
- Expense reporting
- General administrative duties
- Planned/Hosted/Attended relevant trade shows and events.
Association Manager
COASTLINE MANAGEMENT
12.2020 - 08.2021
- Perform general administrative services
- Responsible for 6 properties
- Maintain Association files, legal documents, and any correspondence
- Assist Board members with communication
- Resolve owner problems as they pertain to the Association, common areas, and the governing Rules and Regulations
- Perform regular property inspections at least three times a week, render reports and make recommendations
- Assist Board with administrative support, quarterly and annual meetings, taking minutes, posting minutes and establishing committees
- Assist bookkeeping providing financial information to the Association, which includes annual budgeting, any monthly statements, and any other reports requested by the board
- Oversee the janitorial, maintenance, and security needs of each property
- Act as crisis management for hurricanes, floods or any other perils that may occur that require prompt attention
- Monitor contractors and vendors during project, including providing quotes to submit for approval
- Working closely with General Contractors during.
Escrow Assistant
DHI TITLE
02.2020 - 10.2020
- Processed and prepared estimated settlement statements and cd
- Generated relevant documents for the transaction
- Requested, prioritized, and managed multiply files simultaneously
- Preparing, scanning, and mailing loan documents
- Collaborated with clients and agents to provide a smooth closing transaction
- Providing support to the escrow officer
- Provides excellent customer service
- General administrative duties.
Marketing Manager
ALTAWORX, LLC
07.2019 - 12.2019
- Graphic design for all marketing projects including content management with social media and email campaigns & press releases
- Tracking marketing matrix thru CRM platform HUBSPOT
- Coordinate and schedule all trade shows/marketing events
- Collaborating closely with owners and Partners thru AT&T Partner Exchange program
- Administrative assistant to CEO.
Marketing Director
Live Oak
02.2018 - 05.2019
- Working with families guiding them through the entire process through initial calls to move-in
- Giving tours and answering questions
- Building relationships with discharge nursing staff and physicians
- Engaging in local chamber and networking goods, building community awareness and outreach activities
- Tracking sales activity with CRM system
- Collaborating with the leadership team
- Setting goals and achieving them.
Licensed Real Estate Broker Associate
REA FIRST ADVANTAGE REALTY
04.2013 - 07.2017
- Advised and informed prospective clients on current market activities/condition and the negotiation process of real estate transactions
- Successfully managed all aspects of the home buying and selling process, including the home inspection, appraisal, and home loan process
- Worked under stringent time constraints, always exceeding deadlines and goals
- Educated buyers and sellers with all aspects of the housing market
- Conducted open houses and property tours of the Roanoke and surrounding.
Marketing Director
SEPARATION BY DESIGN
07.2008 - 07.2008
- Coordinating marketing and advertising material for national sales staff and distributors
- Managing, scheduling, and organizing trade show events
- Design and layout all advertising projects including detailed Power Point Presentations, brochures, company catalogs, and advertising materials.
Marketing Manager
FAULTLESS CASTER
06.1999 - 06.1999
- National Marketing and Advertising coordination for both the Retail and Industrial Divisions throughout the U.S
- And Canada
- Managing the in-house print facility
- Managing, scheduling, and organizing trade show/marketing event
- Design and layout all advertising projects including detailed Power Point Presentations, brochures, company catalogs, advertising materials, digital marketing material
- Prepared marketing budget for sales department
- General administrative duties.
Education
Bachelor's degree - Advertising
UNIVERSITY OF SOUTHERN INDIANA
01.2008
Associates Degree - Graphic Design
IVY TECH STATE COLLEGE
01.1992
Skills
- Adobe Photoshop
- Strong Communication Skills 2
- Adobe InDesign
- CRM software
- Layout Design
- HubSpot
- Graphic design
- Event planning
- Marketing
- Sales
- Photography
- Digital Marketing
- Public relations
- Real Estate
- Search Engine Optimization (SEO)
- Content Management
- Branding
- Event Marketing
- Customer service
- Property management
- Computer skills
- Management
- B2B Sales
- Adobe Illustrator
- Email Marketing
- Business Development
- Project Management
- Presentation Skills
- Adobe Creative Suite
- Social Media Management
- WordPress
- Google Analytics
- Events Management
- Computer Networking
- Salesforce Marketing Cloud (2 years)
- Business analysis (1 year)
- Budgeting (10 years)
- Analytics
- Sales Management
- Restoration
- Microsoft Office
- Business development
- Project management
- Organizational skills
- Direct sales
- Presentation skills
- Account management
- B2B sales
- Negotiation
- Salesforce
- Sales management
- Inside sales
- Cold calling
- SaaS
- Leadership
- Digital marketing
- Events management
- Outside sales
- Supervising experience
- Analysis skills
- Technical sales
- Campaign Development
- Key decision making
- Communications management
- Market Tracking
- Business Planning
Certification
- Real Estate Broker
- Real Estate License
- Driver's License
Timeline
Marketing Director
Carillon Oaks
11.2023 - 03.2024
Business Development Manage / Branch Manager
Staffing company
04.2023 - 11.2023
Business Development Manager
Staffing company
08.2022 - 03.2023
Business Deveopment Manager
MOORING CONSTRUCTION
08.2021 - 03.2022
Association Manager
COASTLINE MANAGEMENT
12.2020 - 08.2021
Escrow Assistant
DHI TITLE
02.2020 - 10.2020
Marketing Manager
ALTAWORX, LLC
07.2019 - 12.2019
Marketing Director
Live Oak
02.2018 - 05.2019
Licensed Real Estate Broker Associate
REA FIRST ADVANTAGE REALTY
04.2013 - 07.2017
Marketing Director
SEPARATION BY DESIGN
07.2008 - 07.2008
Marketing Manager
FAULTLESS CASTER
06.1999 - 06.1999
Bachelor's degree - Advertising
UNIVERSITY OF SOUTHERN INDIANA
Associates Degree - Graphic Design
IVY TECH STATE COLLEGE
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