Sharon Skeele Hogan
Retired
Inverness,FL
Summary
Retired since 2020. History of designing and developing successful tourism initiatives, utilizing event planning, marketing, and partnering with a variety of organizations. Top producing professional in tourism industry. Knowledgeable of a wide range of creative programming, marketing platforms, and sponsor recruitment. Effective project leader and problem-solver with advanced programming skills and a hardworking mentality. Dynamic communicator who consistently exceeds goals and company expectations. Self-directed with over 17 years of experience creating strategic alliances with organizational leaders to align with and support key business initiatives for on-time, under-budget event completion. Organized and ambitious planner with expertise in managing costs and budgets while establishing partnerships with vendors for optimal savings. Customer-oriented time manager and decisive leader. Seeking to apply expertise as remote support staff for highly motivated team of professionals.
Overview
25
25
years of professional experience
Work History
Event Specialist
City Of Inverness
Inverness, FL
01.2020 - 11.2020
- Managed event logistics, schedules, timelines and operations
- Led vendor negotiations to obtain cost-effective services and products
- Liaised with marketing and PR colleagues to promote special events in social calendars
- Worked with new Director to manage impact of COVID-19 epidemic on City activities
- Acting Public Relation Director while Director was on maternity leave to include news releases and website changes during COVID-19 epidemic
Director
City Of Inverness, Visitors Bureau
Inverness, FL
10.2012 - 01.2020
- Arrived at the City of Inverness in the newly created position of Special Events Director and began working on 5 existing events and festivals
- Six years later, as the director of the Inverness Event & Visitors Bureau I managed a robust catalogue of 20 - 25 events and festivals, 3 additional full-time staff, a new Visitor Center, five brands, and a database of over 100 volunteers, vendors, and entertainers.
Entertainment Director
Citrus Hills Golf & Country Club
Hernando, FL
01.2005 - 10.2012
- Program development and implementation for all travel, social, activity clubs, speaker series events, concerts and shows for 7500-member country club
- Created marketing program to include creation of member database for email marketing, weekly brochures, promotional materials, and various promotional incentives
- Event Management to include creativity, emcee, décor, catering, marketing, budgeting, and promotion
- Published monthly 12-page newsletter with circulation 3500
- Increased departmental revenues by 75% during and tripled number of shows and events per year
- Booked and negotiated contracts for 20 - 25 shows/events per year
- Created sponsorship program with year-round sponsors at premium level.
Business Office Director
Heritage Woods - A Kisco Senior Living Community
Winston-Salem, NC
01.2003 - 01.2004
- Property selected as #2 in portfolio of 25 properties for associate satisfaction
- Conducted New Hire orientation and ongoing monthly training
- Responsible for workman's compensation, FMLA, FSLA, OSHA recording
- Continuous reduction of turnover, unemployment costs, and worker's comp injuries
- Implemented Kisco programs to include Associate recognition, Performance review processes
- Associate counseling, conflict resolution, implementation of Kisco HR policies
- Timberline data entry accounts payable, variance reports, accounts receivable, monthly billing statements for residents, Analysis and distribution of monthly financial reports.
Human Resources Manager
Heritage Greens - A Kisco Senior Living Community
Greensboro, NC
01.1999 - 11.2003
- Responsible for workman's compensation, FMLA, FSLA, OSHA recording
- Created daily employee newsletter
- Continuous reduction of turnover, unemployment costs, and worker's comp injuries
- Created annual training calendar (used by Kisco Senior Living as blueprint for all 24 properties)
- Conducted new hire orientation and all on-going training
- Responsible for monthly training of various types for staff at property level and at area properties
- Timberline data entry accounts payable, variance reports and various other transactions
- Star of Quarter 2003
- Created recruitment plan for area properties
- Associate counseling, conflict resolution, and spearheaded Associate Recognition Committee
- Promoted to Business Office Director at sister property Heritage Woods
- Maintained payroll and benefits for employees in various locations and diminished financial discrepancies through expert program management
- Implemented performance review and motivational strategies to elevate HR team results.
Manager
Aladdin Travel Meeting Planners
Winston-Salem, NC
01.1998 - 01.1999
- Negotiated airline, hotel, and various contracts for corporate clients
- Ie: Hanes, Gilbarco
- Researched and submitted analysis for destination selection
- Coordinated logistical aspects of corporate meeting planning for eight annual meetings
- Budget forecast of meeting needs and costs for corporate clients
- Developed timelines to enhance organization of client's needs
- Developed Request for Proposal guidelines for Aladdin
- Sales for corporate and meeting departments.
Director of Sales and Marketing
Albuquerque Convention & Visitors Bureau
Washington, DC
01.1996 - 01.1998
- Responsible for all sales and marketing efforts for the East Coast office based in Washington D.C
- Responsible for creation and implementation of annual marketing plan and $ 300,000
- Budget
- Created effective proposals, presentations and direct mail campaigns based on specific client needs
- Made personal presentations to decision-making bodies from 10 - 10,000 persons
- Conducted trade show marketing and exhibited at 5 trade shows annually
- Organized sales missions and sponsored (coordinated) major industry events for 20 - 4000 persons
- Responsible for largest individual booking goals FY 96 through FY 98 ($ 8,000,000.00 in revenue)
- Negotiated citywide proposals on behalf of convention center, area hotels, off-site venues and decorating companies
- Connected with prospects through trade shows, cold calling and local-area networking
Education
University of North Carolina
2003
Marketing and Spanish
Florida International University
1980
Psychology and Spanish
State University New York
1976
undefined
1975
Skills
- Computer skills:
- Mac Pro, MS products, MS Office (Word, Excel, Publisher, Outlook, Power point) MOST- Access-based database software, ADP payroll, E-time and HR Report smith, Timberline accounting programs, Adobe professional, various photo software programs Constant Contact, Canva
- Sales & Marketing: E-mail mass marketing, event planning/programming, presentations, public speaking, promotional materials, proposals, recruitment, trade shows, social media promotion
- Finance/ HR: Budget planning, Payroll, Accounts Payable, P/L statements, negotiating contracts, hiring, HR, training programs (volunteer and staff)
- Management: Program development, implementation, managing and developing staff and volunteers
Timeline
Event Specialist
City Of Inverness
01.2020 - 11.2020
Director
City Of Inverness, Visitors Bureau
10.2012 - 01.2020
Entertainment Director
Citrus Hills Golf & Country Club
01.2005 - 10.2012
Business Office Director
Heritage Woods - A Kisco Senior Living Community
01.2003 - 01.2004
Human Resources Manager
Heritage Greens - A Kisco Senior Living Community
01.1999 - 11.2003
Manager
Aladdin Travel Meeting Planners
01.1998 - 01.1999
Director of Sales and Marketing
Albuquerque Convention & Visitors Bureau
01.1996 - 01.1998
University of North Carolina
Marketing and Spanish
Florida International University
Psychology and Spanish
State University New York
Affiliations
Adult CPR - American Red Cross. Graduate of Dale Carnegie courses, Proficient in Spanish
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