Shatalia Serrano
Cornwall,NY
Summary
Dynamic sales professional with a proven track record at multiple retail locations, excelling in customer engagement and visual display management. Achieved consistent sales targets exceeding $100k through innovative merchandising strategies and effective team collaboration. Bilingual in Spanish, leveraging communication skills to enhance customer experiences and drive brand loyalty.
Overview
2026
2026
years of professional experience
Work History
Sales Supervisor/Visual Merchandiser
Stella McCartney
2025 - Current
- Supported team in achieving sales targets through effective communication and collaboration.
- Assisted in training new staff on product knowledge and customer service tactics.
- Maintained up-to-date knowledge of industry trends and competitive products for informed selling.
- Checked store merchandise regularly for proper display and replenishment.
- Helped create a positive work environment by fostering teamwork and encouraging open communication.
- Participated in daily operational meetings to discuss performance metrics and improvement opportunities.
- Update store floor sets biweekly and uploaded photos to companies merchandising files
Visual Merchandiser/sales Associate
Eleventy USA
2023 - 2025
- Crafted eye-catching displays to elevate product visibility and increase customer interaction.
- Teamed with marketing to develop seasonal strategies matching brand vision.
- Conducted routine store audits to guarantee adherence to visual standards.
- Educated junior staff on advanced merchandising techniques and ideal product presentation.
- Surpassed monthly sales targets exceeding $100k regularly.
- Worked alongside visuals director to streamline Woodbury outlet and Southampton pop-up launches, managing design, display, and operations.
- Implemented floor sets at Woodbury, Southampton, Tenet, and showroom sites.
Assistant Store Manager
Fabiana Filippi
2021 - 2023
- Managed daily store operations to ensure efficient workflow and high customer satisfaction.
- Trained new employees on operational procedures and company policies to enhance team performance.
- Implemented inventory management techniques to optimize stock levels and minimize waste.
- Monitored sales performance, providing constructive feedback for improvement and motivation.
- Collaborated with management to develop merchandising strategies in alignment with company objectives.
- Executed monthly floor sets and reported results to Italy VM team.
- Achieved monthly sales goals of $80,000 or more consistently.
Sales Supervisor
Reiss London
2019 - 2020
- Enhanced productivity targets by overseeing employee performance and resolving operational issues.
- Guided sales team in utilizing effective sales strategies, resulting in improved customer satisfaction.
- Facilitated style training and delivered detailed monthly reports to corporate partners.
- Partnered with director of visuals to execute monthly floor set with precision.
Assistant Store Manager
Pink Shirtmaker
2019 - 2019
- Developed promotional displays to drive product visibility and increase sales opportunities.
- Resolved customer inquiries and issues promptly, fostering a positive shopping experience.
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
Education
Associate of Science - Business Management
Orange County Community College
Middletown, NY06.2016
Skills
- Customer engagement strategies
- Presentation and sales skills
- Selling effectiveness
- Visual display management
- Bilingual abilities (Spanish)
- Sales reporting analysis
- Financial planning
Timeline
Sales Supervisor/Visual Merchandiser
Stella McCartney
2025 - Current
Visual Merchandiser/sales Associate
Eleventy USA
2023 - 2025
Assistant Store Manager
Fabiana Filippi
2021 - 2023
Sales Supervisor
Reiss London
2019 - 2020
Assistant Store Manager
Pink Shirtmaker
2019 - 2019
Associate of Science - Business Management
Orange County Community College
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