SHAUNTEL L. JOHNSON
Texarkana
Summary
Sales and business development leader with a track record of driving growth across beauty, consumer goods, and retail sectors. Expertise includes key account management, customer P&L ownership, and strategic business planning, resulting in measurable increases in revenue and market presence.
Overview
27
27
years of professional experience
Work History
Director, Chain Distribution, Business Development & Retail Growth
Farouk Systems (CHI / BioSilk)
01.2021 - Current
- Lead business development strategy across national retail, distributor, and chain salon channels.
- Manage JCPenney and chain salon partnerships.
- Execute business plans, forecasting, merchandising, and promotional strategies.
Director of Market Growth & Expansion
Rowe Casa Organics
11.2023 - 05.2025
- Directed strategic market expansion across professional beauty, pharmacy, and CPG channels.
- Managed trade shows, rep group deployment, and growth strategy.
- Collaborated with marketing teams to promote sustainable product initiatives.
- Evaluated compliance with organic certification requirements across all operations.
- Conducted regular meetings with department heads to review progress on strategic initiatives.
- Facilitated collaboration between teams by encouraging open communication channels.
- Collaborated with senior leadership to set long-term objectives for the company.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
- Partnered with staff to create professional development plans to support personal and business growth.
- Monitored market conditions and competitor activities to inform business decisions.
- Developed strong client relationships to enhance customer loyalty and retention.
- Analyzed competitor offerings to position products effectively within the market.
- Developed and implemented sales strategies to meet customer needs and increase revenue.
- Negotiated contracts with clients on behalf of the company.
Vice President of Business Development
Telogix
10.2022 - 07.2023
- Spearheaded enterprise communication sales growth.
- Led account strategy, contract negotiation, onboarding, and retention.
- Facilitated executive meetings to drive decision-making processes.
- Analyzed market trends to inform strategic direction and opportunities.
- Collaborated with executive team members on major decisions regarding company-wide initiatives.
Senior Business Development Manager
Unilever - TIGI
01.2017 - 07.2021
- Managed national accounts including Sally Beauty and BSG.
- Delivered 9% annual growth and owned P&L; and trade budgets.
- Created comprehensive business plans for new product development projects.
- Managed sales pipeline from lead generation through contract closure.
District Director
Unilever - TIGI
01.2011 - 01.2017
- Directed multi-state sales teams, reclaiming over $250k in customer credits
- Led regional strategy development for brand growth and market expansion.
- Managed cross-functional teams to execute product launches successfully.
- Facilitated training sessions for team members on product knowledge and sales techniques.
- Developed relationships with key retailers to enhance distribution channels.
Distributor Sales Specialist
Unilever - TIGI
01.2003 - 01.2010
- Delivered 18% YOY growth and launched TIGI into franchise channels.
- Developed relationships with clients to understand their needs and preferences
- Engaged customers by providing product knowledge and personalized recommendations.
- Assisted in inventory management and ensured product availability on the sales floor.
- Conducted product demonstrations to highlight features and benefits effectively.
Regional Sales Manager
Allcall Wireless / AT&T
01.1999 - 01.2003
- Managed sales operations, staffing, and budgets.
- Responsible for 4 locations
- Conducted performance reviews to assess team effectiveness and productivity.
- Facilitated cross-departmental communication to improve service delivery processes.
- Led regional sales strategy initiatives for telecommunications products and services.
Education
Bachelor of Applied Arts & Science - Organizational Leadership
Texas A&M; University
Texarkana12-2025
Skills
- Business Development
- Key Account Management
- Retail Expansion Strategy
- Joint Business Planning
- Sales Channel Development
- Integrated Marketing Strategy
- Product Launch Strategy
- Retail Merchandising Strategy
- P&L ownership
- Forecasting & Budget Management
- KPI analysis
Timeline
Director of Market Growth & Expansion
Rowe Casa Organics
11.2023 - 05.2025
Vice President of Business Development
Telogix
10.2022 - 07.2023
Director, Chain Distribution, Business Development & Retail Growth
Farouk Systems (CHI / BioSilk)
01.2021 - Current
Senior Business Development Manager
Unilever - TIGI
01.2017 - 07.2021
District Director
Unilever - TIGI
01.2011 - 01.2017
Distributor Sales Specialist
Unilever - TIGI
01.2003 - 01.2010
Regional Sales Manager
Allcall Wireless / AT&T
01.1999 - 01.2003
Bachelor of Applied Arts & Science - Organizational Leadership
Texas A&M; University