Summary
Overview
Work History
Education
Skills
Timeline
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Shawn Bailey

Dublin,OH

Summary

Experienced Executive Business Development Leader adept at cultivating long-term relationships and collaborating effectively with prospects and professional peers. Demonstrates exceptional ability to build strong customer relationships and negotiate with senior-level leadership to drive business results. Possesses outstanding verbal and written communication skills, along with a strong business development competence. Known for bringing creative solutions that generate long-term accounts and tailor solutions for a win-win customer experience. Well-versed in industry trends, practices, and customer demands.

Overview

2026
2026
years of professional experience

Work History

Director of Business Development

NBC4 - Nexstar Media, Inc.
01.2019 - Current
  • Account Development & Management- identifying and securing partnerships with key industry players, leveraging strategic negotiation skills to close new business relationships, and securing new partnerships year over year.
  • Driving strategic account growth while creating new revenue channels - added significant value by developing and implementing innovative sales programs and strategic marketing plans, resulting in new revenue streams for the organization.
  • Building high quality customer relationships - excelling in building strong partnerships with customers to build advertising opportunities to identify, attract, and grow the customer's consumer base. Aligning the marketing plans with the strategic vision of the customers organization to ensure year over year results and valued customer relations.

Account Executive

NBC4 - Nexstar Media, Inc.
  • Account Sales-maintained inherited book of business while growing new accounts in TV commercials totally over 2.8M.
  • Customer Relationship Manager - responsible for invoicing, monthly collections, and individual account projections for current and prospective customers.
  • Marketing Creative Consultant - developed advertising programs with customers, responsible for producing and airing TV commercials with targeted market groups that align to customer yearly marketing plans and budget.

Executive Director/Founder

NeXT Basketball Foundation
  • Company Overview: Non-Profit 501(c)3
  • Established youth organization with 500+ annual participants-created an environment for youth sports where each young person will develop a heart and mind that is socially conscious, civic minded, and community driven.
  • Annual donation & marketing leader, collaborating & establishing yearly sponsors to support the mission of the organization and continue to support local partner community service events with the youth.
  • Non-Profit 501(c)3

Sales Representative

GEORGIA-PACIFIC
  • Sales Representative attained sales goals with an increase of 61% in the first year.
  • Customer Relationship Manager - retained current business while customers experienced multiple price increases in one year, developed customer focused communications providing value and business benefits.
  • Awarded National e-commerce sales representative for retaining 90% of business, elected to Georgia-Pacific national e-commerce sales team.

Account Executive

SINCLAIR BROADCASTING GROUP
  • Account Executive - responsible for developing, managing, and growing accounts totaling over 2M.
  • New Business Sales Award Winner attracting more than 50 new advertisers, attaining 154% of goal for new business accounts, and setting the high sales average for new business sales per month, overall resulting in winning the #1 sales executive award.

Specialty Sales Representative

JANSSEN PHARMACEUTICA - Johnson & Johnson Company
  • Specialty Sales Representative - responsible for over 300 physicians to develop and maintain sales relationships covering the state of Ohio in product promotions, product sales, and product information specialist.
  • President Trophy recipient ranked #1 in district sales and #2 national sales specialist.

Education

Bachelor of Science - Communication, Major Speech & English

Wittenberg University

Skills

  • Collaborative partnership building
  • Strategic account management
  • Pipeline strategy formulation
  • Strong verbal communicator
  • New business development
  • Salesforce management
  • Issue resolution
  • Forecasting and planning
  • Business growth planning
  • Effective negotiator
  • Mentoring individuals

Timeline

Director of Business Development

NBC4 - Nexstar Media, Inc.
01.2019 - Current

Executive Director/Founder

NeXT Basketball Foundation

Sales Representative

GEORGIA-PACIFIC

Account Executive

SINCLAIR BROADCASTING GROUP

Specialty Sales Representative

JANSSEN PHARMACEUTICA - Johnson & Johnson Company

Account Executive

NBC4 - Nexstar Media, Inc.

Bachelor of Science - Communication, Major Speech & English

Wittenberg University

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