Shawn Carastro

Screening & Onboarding
Pre-screen applicants for eligibility based on agency criteria and guidelines
Guide applicants through the full intake process, including interviews, application support, and coordination of medical and psychological evaluations
Maintain accurate and confidential documentation throughout the process
Support & Relationship Management
Build and maintain trusted relationships with surrogate candidates
Educate surrogates about the journey, agency expectations, timeline, and next steps
Collaborate with the internal team (case managers, legal, medical coordinators) to ensure a seamless handoff post-match
Administrative & Reporting
Track recruitment metrics and maintain up-to-date records in the CRM or intake platform
Report weekly activity and application progress to supervisors

• 1999–2003: Sales Representative (South Florida Territory)
  Managed a territory from Ft. Pierce to Key West. Responsible for securing product placement, expanding SKU distribution, and increasing brand presence for clients. Collaborated with Whole Foods HQ to plan monthly advertising and promotional strategies.
• 2003–2006: Southeast Regional Manager
  Oversaw sales operations and representatives across VA, NC, SC, TN, AL, GA, and FL. Provided field support, coached regional reps, and ensured client targets were met or exceeded. Facilitated regular in-person visits and developed market strategies.
• 2006–Present: Sales & Marketing Coordinator (Remote)
  Promoted to a home-based position with evolving responsibilities, including:
  Coordinating projects between clients, sales reps, and key accounts
  Organizing planogram sets and manufacturer ride-alongs
  Managing trade show events, client meetings, and special engagements
  Preparing quarterly sales reports for manufacturers
  Developing advertising and promotional strategies for major chain accounts