Shawn Redden
Opelika,AL
Summary
I am a results-driven outbound sales professional with experience across both agency and in-house environments. At Sonic Tools USA, I managed full-cycle B2B sales with a strong emphasis on prospecting, territory expansion, and account growth within the aviation and fixed operations sectors. My outbound efforts and disciplined pipeline management led to recognition as a Top Performer of 2024 in two divisions. Currently, I work as a Business Development Representative at Punch! B2B Sales Agency, supporting clients across multiple industries. In this role, I focus exclusively on outbound prospecting, including cold calling, email, and social outreach, to generate qualified pipeline and book meetings for sales teams. Working across different verticals has sharpened my ability to quickly learn new markets, adapt messaging, and hold effective conversations with a wide range of decision-makers.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Business Development Representative
Punch!—The Smart B2B Sales Agency
Opelika, AL
06.2025 - Current
- In my current role, I’m focused on driving pipeline growth and creating revenue opportunities through a combination of strategic outreach and consistent execution. I use CRM tools daily to track leads, manage opportunities, and ensure our data stays clean and actionable.
- I proactively generate new business by cold calling, emailing, and leveraging my network, while also using a mix of inbound and outbound techniques to build strong client relationships and uncover specific needs. Whether I’m on a call with a prospect or in a team huddle, I focus on creating value through genuine conversations and thoughtful problem-solving.
- I regularly collaborate across departments to align on strategy, share best practices, and fine-tune our sales playbook. Weekly sales meetings are a key part of my routine, helping our team stay sharp, focused, and aligned on goals.
- Objection handling is a daily skill I refine—finding common ground and turning hesitation into clarity is a big part of the job. I also keep leadership in the loop by generating detailed reports on pipeline health, forecasting, and deal progression.
- Bottom line: I’m committed to building and maintaining a high-quality pipeline that supports and exceeds monthly, quarterly, and annual sales targets.
Business Development Specialist
Asignet Technology DNA
10.2025 - Current
- Developed strategic partnerships to enhance market presence and drive revenue growth.
- Managed CRM systems to track leads, optimize follow-ups, and maintain accurate sales records.
- Secured high-value accounts through building rapport with key decision-makers, understanding their needs, and presenting customized solutions tailored to their requirements.
- Improved lead generation efforts by refining prospecting techniques, resulting in higher-quality leads for the sales team.
- Identified ideal prospects through market research and conducted cold calls to determine if they would be a fit for Asignet's offerings.
Business Development Representative
PM Training
07.2025 - 02.2026
- Developed and executed targeted outreach strategies to enhance lead generation efforts.
- Analyzed market trends and competitor activities to inform strategic decision-making.
- Trained and mentored junior team members on best practices in sales techniques.
- Increased client base by identifying potential customers and initiating strategic outreach.
- Expanded business through effective network development, identifying new, and prospective clients.
- Brought in new accounts through successful networking strategies and promotional approaches.
- Refined sales pitch techniques based on ongoing evaluation of results, continuously adapting and improving for optimal outcomes.
Regional Sales Manager
Sonic Tools
06.2024 - 03.2025
- As a Regional Sales Manager for Sonic Tools, I am enthusiastic about driving sales growth and extending our market position in the automotive area. With years of sales expertise and a thorough grasp of the automotive sector, I like establishing strong connections with clients and offering them with creative, high-quality tool solutions.
- My responsibilities include creating and implementing strategic sales plans, discovering new business prospects, and guaranteeing client satisfaction via great service. I am committed to assisting car dealerships, service facilities, and independent repair shops in achieving their objectives via the use of the best tools and storage solutions available.
- I have a track record of routinely surpassing sales objectives and increasing revenue through smart sales methods. My thorough awareness of the automotive industry and market trends allows me to successfully anticipate and satisfy the demands of my clients. I have excellent communication, negotiating, and relationship-building abilities, which allow me to establish long-term relationships with clients and stakeholders. With a thorough understanding of Sonic Tools' product portfolio, I ensure that clients receive the finest solutions adapted to their needs. I am dedicated to providing exceptional customer service and assistance, rapidly resolving difficulties, and guaranteeing client happiness.
- Sonic Tools is dedicated to providing products with the greatest levels of quality, efficiency, and longevity. I am delighted to be a part of a team that values excellence and innovation, and I am eager to contribute to our continuing success.
- Let's contact if you're seeking for high-quality tools and storage solutions for your automobile business. I am constantly keen to learn about new possibilities and relationships that can help me succeed.
National Aviation Solutions
Auburn, Alabama, United States
08.2023 - 06.2024
- In my capacity, I collaborate closely with numerous regional and major airlines, facilitating the procurement of essential tooling for incoming technicians. By understanding the unique needs of each airline, I ensure that our solutions seamlessly integrate into their operations, empowering technicians with the necessary tools to excel in their roles from day one.
- I play a key role in addressing operational challenges within aircraft hangars, particularly those related to Foreign Object Debris (FOD) and workflow efficiency. Leveraging the innovative Sonic solution, I work alongside hangar managers to implement strategies that mitigate FOD risks and optimize workflow processes, ultimately enhancing safety standards and operational productivity.
- In addition, I proactively reach out to maintenance managers and directors through cold calling initiatives, introducing them to the proven benefits of our solution as endorsed by other industry leaders. By fostering meaningful connections and showcasing real-world success stories, I strive to cultivate lasting partnerships and support the industry in overcoming technician shortages and operational inefficiencies.
- Through these multifaceted efforts, I am committed to driving awareness, adoption, and success of the Sonic solution within the aviation industry, ultimately contributing to safer, more efficient, and resilient operations for our airline partners.
National Education Solutions
Auburn, Alabama, United States
12.2022 - 08.2023
- In my role, I played a pivotal part in coordinating virtual presentations for schools nationwide, facilitating engaging and informative sessions that showcased the transformative capabilities of our Sonic solution.
- Attending trade shows and career fairs, I actively engaged with aspiring technicians, demonstrating firsthand how our innovative solution could streamline their transition into the workforce. Additionally, I spearheaded the finance application process, providing students with the opportunity to access our comprehensive kit without the upfront financial burden, thereby empowering them to pursue their educational goals with confidence. Leveraging effective communication channels, I diligently reached out to every new student enrolled in the program, ensuring they received comprehensive information and support tailored to their needs, setting them up for success from the outset.
- Through these initiatives, I not only enhanced the visibility and accessibility of our solution but also fostered meaningful connections with students, educators, and industry professionals, driving the continued growth and success of our program.
Customer Experience Specialist
Auburn, Alabama, United States
10.2021 - 12.2022
- As a dedicated Customer Service Specialist, I excel in managing online consumer inquiries through email and live chat platforms, ensuring prompt and effective resolution of their queries and concerns. Handling inbound calls, I adeptly guide consumers to the appropriate contacts within our organization, facilitating seamless communication and streamlined processes.
- I proactively engage with customers to address any backordered items, meticulously navigating the complexities of supply chain disruptions to provide transparent updates and alternative solutions. Moreover, I offer personalized assistance to consumers encountering difficulties with online order processing, swiftly stepping in to facilitate their transactions and ensure a hassle-free experience.
- Beyond customer interactions, I contribute to the smooth operation of our office by tackling various tasks as needed, optimizing workflow efficiency and supporting overall productivity. With a proactive approach and a commitment to exceptional service, I am dedicated to delivering unparalleled support to both customers and colleagues alike.
Sales Professional
Badcock and More
Valley, Alabama
02.2019 - 09.2021
- As a Furniture Sales Representative at Badcock Home Furniture, I excelled in providing personalized solutions to clients seeking quality furnishings for their homes and businesses. Leveraging my expertise in furniture materials, design principles, and space optimization, I guide customers through our extensive product offerings, ensuring their needs and preferences are met with precision. By fostering strong client relationships and delivering exceptional customer service, I consistently exceed sales targets and contribute to the overall success of the furniture department.
- Additionally, I stay abreast of industry trends and product developments, enabling me to offer informed recommendations and maintain a competitive edge in the market. Joining Badcock Home Furniture allowed me to deliver unparalleled service, resulting in mutually rewarding experiences for both clients and the company.
Education
High School Diploma -
Beulah High School
Valley, AL05.2016
Skills
- Cold Calling
- Sales Prospecting
- Pharmaceutical Sales
- Key account management
- New business opportunities
- CRM management
- Client acquisition
- Relationship management
- Cold calling
- Account management
- Product knowledge
- Consultative sales
- Account development
Websites
Certification
Certified National Pharmaceutical Representative
Contact
- 334-400-0498 (Mobile)
- Shawn.redden@yahoo.com
- Www.linkedin.com/in/shawnredden (LinkedIn)
- Sonictoolusa.com/business/aviation/ (Company)
Timeline
Business Development Specialist
Asignet Technology DNA
10.2025 - Current
Business Development Representative
PM Training
07.2025 - 02.2026
Business Development Representative
Punch!—The Smart B2B Sales Agency
06.2025 - Current
Regional Sales Manager
Sonic Tools
06.2024 - 03.2025
National Aviation Solutions
08.2023 - 06.2024
National Education Solutions
12.2022 - 08.2023
Customer Experience Specialist
10.2021 - 12.2022
Sales Professional
Badcock and More
02.2019 - 09.2021
High School Diploma -
Beulah High School