Shawn Stacy
Sr. Growth Manager
St. Petersburg,FL
Summary
Director-level media leader with experience owning large-scale offline and video portfolios across CTV, Linear TV, OOH, podcasts, audio, and digital channels. Known for shaping creative-first paid media strategies that launch bold brand ideas across platforms while maintaining performance accountability. Trusted partner to creative, analytics, and executive teams, using measurement and incrementality frameworks to guide investment decisions at meaningful budget scale.
Overview
10
10
years of professional experience
Work History
Sr. Marketing Manager, Growth
Life360
03.2022 - Current
- Led the evolution of Life360’s paid media approach from channel-led execution to a creative-first, integrated media strategy, embedding paid media earlier in creative development, shaping concepts to scale across premium environments, and coordinating cross-platform launches across Linear TV, CTV, podcasts, audio, and digital.
- Navigated platform and network constraints to bring unconventional and emotionally driven creative to market through proactive negotiation, risk assessment, and contingency planning that protected creative ambition and launch timelines.
- Consolidated Life360 and Tile media under a single demand organization, owning $20M+ in annual media spend and aligning creative ambition with executive growth priorities.
- Built and scaled an offline and video measurement framework incorporating attribution modeling, incrementality testing, and brand lift studies to inform media mix and creative investment decisions.
- Activated first-party data within video and CTV to support more relevant creative delivery while maintaining performance and efficiency guardrails.
- Contributed to a 75%+ increase in brand awareness while sustaining performance benchmarks across channels
Sr. Marketing Manager, Growth
Albert
09.2020 - 12.2021
- Led offline and video acquisition across OTT/CTV, Linear TV, direct mail, and streaming radio, managing execution across both agency and in-house channels.
- Built attribution models to refine CAC, inform budget strategy, and guide media investment decisions during a period of rapid growth.
Director Marketing Media
Health IQ
09.2019 - 09.2020
- Led offline media strategy across Linear TV and audio, managing agency partners and teams while building measurement frameworks to connect upper-funnel investment to downstream performance outcomes.
Sr. Director, Performance Marketing
TwoNil
09.2015 - 09.2019
- Led integrated media strategy for brands including Zillow, Uber, 23andMe, and Dollar Shave Club, managing $100M+ in annual media spend across TV, social video, audio, and OOH to drive brand lift while maintaining performance accountability.
- Identified and secured culturally relevant media moments and tentpole integrations, balancing high-impact brand investment with measurable growth outcomes through disciplined planning and custom measurement frameworks.
Education
Bachelor of Marketing -
University of Maryland
Skills
Creative-First Paid Media Strategy
CTV, Linear TV, and Offline Media
Integrated Media Planning
Brand Lift, Attribution, and Incrementality
Performance Marketing and Efficiency Management
First-Party Data Activation
Cultural Moment and Tentpole Planning
Agency and Vendor Management
Budget Ownership and Forecasting
Timeline
Sr. Marketing Manager, Growth
Life360
03.2022 - Current
Sr. Marketing Manager, Growth
Albert
09.2020 - 12.2021
Director Marketing Media
Health IQ
09.2019 - 09.2020
Sr. Director, Performance Marketing
TwoNil
09.2015 - 09.2019
Bachelor of Marketing -
University of Maryland
Core Expertise
- Creative-first paid media leadership across offline and video channels, balancing brand ambition and performance at scale.
- Media measurement, agency leadership, and budget ownership guiding investment decisions across complex portfolios.