Shawna Franz Robinson
Sand Hospitality LLC.
Boise,ID
2
Certifications
17
years of professional experience
Sales Manager leading business development, revenue planning, and client growth across hospitality and healthcare office settings. Drives new business through market analysis, competitor tracking, contract negotiation, and disciplined CRM management. Partners with cross-functional teams to strengthen account support, improve follow-up, and advance pipeline conversion.
Work History
Sales Manager
8 Months- Log 25 sales activities daily in CRM to improve client visibility and data accuracy.
- Track 10 qualified opportunities weekly to support revenue targets and new business development.
- Develop and execute strategic sales plans aligned to revenue targets and sustained new business growth.
- Analyze market trends and competitor activity to surface qualified opportunities and strengthen territory planning.
- Lead contract negotiations to secure mutually beneficial terms while protecting company interests.
- Implement CRM tools to track client interactions and sales activities with stronger consistency.
- Strengthen pipeline development through disciplined follow-up, lead qualification, and sales presentations.
Area Sales Coordinator
11 Months- Tracked [number] competitor updates monthly to adjust sales tactics and protect competitive positioning.
- Maintained 40 sales records weekly across contracts, proposals, quotes, and follow-ups.
- Managed sales coordination across Hilton Garden Inn, Hampton Inn, and Residence Inn to strengthen team communication.
- Developed promotional materials that clearly presented services and value propositions to prospective clients.
- Refined follow-up activity to keep proposals, quotes, and next steps moving through the sales process.
Guest Services Supervisor
2 Years 10 Months- Cultivated strong relationships with returning guests through personalized service and proactive follow-up.
- Addressed complex client issues with effective communication and timely solutions, enhancing guest satisfaction.
- Coordinated with multiple departments to support cohesive service delivery and operations.
- Collaborated with multiple departments to ensure cohesive service delivery and optimize operational efficiency.
Office Manager
4 Years 3 Months- Streamlined office operations across multiple departments, enhancing overall workflow and collaboration.
- Managed vendor relationships, ensuring timely delivery of services and supplies for daily office functions.
- Coordinated staff schedules, optimizing coverage and resource allocation to meet operational needs.
- Led new-hire onboarding to support smooth transitions into organizational procedures and workflows.
Education
AS - Business Communications
Skills
Revenue forecasting
Territory planning
Pipeline development/management
Performance tracking
Account development
Contract negotiation
Sales presentations
Client relationship management
CRM proficiency
Lead qualification
Microsoft Office
Sales reporting
Prioritization
follow-up
and follow-through
Multitasking and organization
Sales coordination
Certification
TIPS Certified
Timeline
Sales Manager
Sand Hospitality LLC.
02.2026 - 10.2026Read More
Area Sales Coordinator
Hilton Garden Inn, Hampton Inn & Residence Inn
01.2025 - 12.2025Read More
Guest Services Supervisor
Home2 Suites by Hilton
02.2022 - 12.2024Read More
Office Manager
River Medical Family Medicine
01.2010 - 04.2014Read More
Bellevue College/University of Mississippi
AS from Business Communications
Read More