SHAWNA L. REICHERT
Guernsey,WY
Summary
Statewide director and community leader with proven expertise in nonprofit leadership, destination marketing, and tourism development. Skilled in fostering inclusive partnerships and enhancing communication strategies across digital and print media. Appointed by Governor Mark Gordon to the Wyoming Outdoor Recreation and Tourism Trust Fund Board, contributing to the establishment of foundational rules for statewide initiatives.
Overview
10
10
years of professional experience
Work History
State Director
SkillsUSA Wyoming
10.2024 - Current
- Lead statewide operations, membership engagement, leadership development, conference management, advisor communication, and strategic partnerships supporting Wyoming students, educators, and workforce leaders.
- Write newsletters, email announcements, conference publications, and statewide communication.
- Maintain mailing lists, update website content, and produce public-facing materials.
- Support equitable access, rural inclusion, and culturally aware communication.
- Represent Wyoming nationally while strengthening statewide industry partnerships.
Owner & Photographer
Shawna L. Reichert Photography
03.2016 - Current
- Provide professional photography specializing in Wyoming landscapes, wildlife, outdoor recreation, community events, and visual storytelling for organizations.
- Produce imagery for tourism promotion, branding, publications, and digital media.
- Award winning Photographer
Chief Executive Officer
Platte County Chamber of Commerce
08.2019 - 10.2024
- Oversaw all operations, budgeting, staff management, strategic planning, and organizational development.
- Directed the Platte County Destination Marketing Organization (DMO) and ensured lodging tax compliance and investment.
- Designed and implemented the countywide tourism campaign, including branding, messaging, itineraries, and print materials.
- Managed emergency communication during the Platte County and Grayrocks fires with countywide messaging.
- Strengthened business support services, rural community engagement, and countywide economic development.
- Produced press releases, newsletter content, public statements, and board reports.
- Coordinated large-scale events, community programs, and partnerships with government, nonprofits, and business leaders.
Education
Journalism
Wayne State College
Skills
- Executive nonprofit leadership
- Destination Marketing Organization (DMO) oversight
- Tourism and outdoor recreation promotion
- Community and stakeholder engagement
- Crisis and emergency communication
- Strategic planning and governance
- Public speaking and policy communication
- Newsletter, website, and publication writing
- Graphic design and email banner creation
- Photography and visual storytelling
- Board leadership and government compliance
- Rural and nondominant community outreach
- Event and program management
- Budgeting, reporting, and financial oversight
- Digital content creation
Education And Certifications
- Wayne State College
- Certified Master Board Member, Wyoming School Boards Association
- Award of Distinction, Wyoming School Boards Association
- EWC Substitute Teacher Certification
- Certified Photographer
Affiliations
- Elected Trustee, Platte County School District #2 (current) Appointed
- Member,Wyoming Outdoor Recreation & Tourism Trust Fund Board
- Board Member, Wyoming Chamber of Commerce Board of Directors
- Guernsey Economic & Tourism Development Corporation
- US Chamber of Commerce Foundation Fellow, Cohort 10
- Leadership Wyoming Graduate, Class of 2024
- Harbor Freight Leadership Lab, Cohort 5
Accomplishments
- Nominated 3 times for the Wyoming Women of Influence in Hospitality, Travel and Tourism
- 2025 Gold Standard of Excellence-SkillsUSA
Timeline
State Director
SkillsUSA Wyoming
10.2024 - Current
Chief Executive Officer
Platte County Chamber of Commerce
08.2019 - 10.2024
Owner & Photographer
Shawna L. Reichert Photography
03.2016 - Current
Journalism
Wayne State College