Shawna Smith
York,PA
Summary
Talented Regional Vice President with proven skills in relationship development, contract negotiation and optical business principles. Experienced in Practice Development and Sales Team Management, with 38-year track record of successful leadership performance. Skilled in identifying opportunities and implementing practical business strategies for growth. Eager to continue to lead by example, with a relentless work ethic, to inspire and grow the next generation of VSP Vision by uniting the Global Sales Organization within a productive environment.
Overview
38
38
years of professional experience
1
1
Certification
Work History
Regional Vice President
VSP/ Marchon Eyewear
01.2019 - Current
- Directed yearly sales of more than $12M
- Cultivated company-wide culture of innovation and collaboration.
- Hired and developed 4 sales teams, comprising of 14 individuals to drive sales within Mid-Atlantic Region.
- Implemented Synergy Team approach and introduced new processes to boost business expansion across all lines of business.
- Developed innovative sales strategies to facilitate 40% growth within 5 Elite Accounts comprising of 120 optical dispensaries within the region.
- Leading the MVP program by partnering with the doctor/owners providing regular business planning meetings, that resulted in growth of revenue for both Marchon and their practices.
- RVP of the Year in 2019 with 12% district growth
- RVP of the Year in 2020 maintaining team, during Pandemic.
- Achieving all Business Matrix Growth Targets, Cornerstone, Kaleyedoscope and MVP Programs.
- Collaborated to develop the Marchon-New Employee Sales Training Manual.
- Developed and presented a virtual international training to entire sales force to lower return rates.
- Demonstrated leadership skills in managing projects from concept to completion.
Sales Representative
Marchon Eyewear
06.2003 - 12.2018
- Managed portfolio of 200 accounts netting over 1.2M annual sales
- Positive MVP Account Management for 8 years
- Increased sales by consulting with doctor/ owners on purchases and promoting additional products.
- Doubled territory sales volume 400K to 1.4M
- Top 10% in Sales Nationally
- Presidents club Member 8 years/ Chairman's club member 3 years
- Collaborated individual practice needs with VSP Premier programs to reach unified goal for all.
- Trained and mentored new sales representatives.
Multi-Location Branch Manager
Weaver Eye Associates
06.1985 - 06.2003
- Managed 4 location, 12 OD, private practice, each netting over 1M annually, and grew annual net to combined 6M
- Developed daily operational improvements to strengthen organization, including implementing team approach and cross training entire staff of 60 employees.
- Responsible for all purchases, accounts payable, payroll to meet yearly financial profit and loss goals.
- Assessed employee performance and developed improvement plans with positive motivational techniques.
- Coordinated group purchases of internal and external marketing.
- Dispensed Premium Eyewear and Contact Lenses, to best meet patients individual visual needs.
- Daily vendor relations including multiple Optical labs.
- Organized all business trade shows, open houses and LASIK seminars.
- Coordinated all mergers and acquisitions of new practices and equipment.
Education
High School Diploma -
Susquehannock High School
Glen Rock, PA06.1985
Skills
- Customer Needs Assessments
- Decision Making
- Build Revenue Streams
- Problem Solving
- Business Consulting
- Communication
- Industry Expertise
- Mission and Vision
- Departmental Collaboration
- Leadership and People Development
Certification
ABO Certified Speaker for Continuing Education
Mobil Response Team Member with Eyes of Hope Program
Timeline
Regional Vice President
VSP/ Marchon Eyewear
01.2019 - Current
Sales Representative
Marchon Eyewear
06.2003 - 12.2018
Multi-Location Branch Manager
Weaver Eye Associates
06.1985 - 06.2003
High School Diploma -
Susquehannock High School
ABO Certified Speaker for Continuing Education
Mobil Response Team Member with Eyes of Hope Program
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