Shawnee Nova
Summary
Experienced digital marketing leader with a proven track record of leading content creation, social media management, paid media campaigns, affiliate marketing, and podcast production.
Overview
13
13
years of professional experience
Work History
Digital Marketing Director
Index Studios
06.2021 - Current
- Lead content producer for The Index's Web3 content series, hosted by Alex Kehaya, Network Lead for the Solana Foundation
- Manage all facets of content marketing production, from guest outreach to production, ensuring top-quality content delivery every time
- Create content for social media platforms across X and YouTube
- Managed all paid media and performance marketing campaigns, driving increased engagement and reach
- Successfully spearheaded a growth strategy that catapulted The Index Podcast to Apple's Top 200 tech podcasts across ten countries
- The Graph blockchain company sponsors this popular podcast series
Social Media & Content Marketing Manager
Orchid Labs
08.2017 - 04.2023
- First digital marketing team member hired to spearhead social media efforts for a leading Web3 privacy payment solutions company
- I managed the daily content creation, management, and paid media campaigns across Twitter and YouTube
- Successfully grew the company's Twitter following from zero to an impressive 115k followers and over 90,000 profile visits per month
- Produced and managed all aspects of Orchid's tech podcast series, including guest outreach, research, and production
- Implemented a strategic growth plan that propelled the Priv8 Podcast to Apple's Top 200 tech podcasts in 20 countries
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Utilized analytics and site metrics to determine areas of improvement.
Podcast Marketing Strategist (Consultant)
Bessemer Venture Partners
10.2022 - 01.2023
- Served as the podcast strategist for the Wish I Knew Podcast, a new podcast featuring Fortune 500 executives sharing their entrepreneurial journeys
- Worked closely with the senior executive team to develop a comprehensive podcast strategy to maximize reach and engagement
- Strategized paid media campaigns to promote the podcast and increase its following across Twitter, YouTube, and Instagram
- Successfully secured features for the podcast on both Apple and Amazon platforms
- Monitored podcast analytics and provided regular reports to the team on audience engagement and growth
Performance Marketing Manager (Consultant)
Motus Media
04.2017 - 12.2019
- Hired as a consultant to manage paid media campaigns for Fortune 500 clients
- Managed and oversaw the creation, implementation, monitoring, testing, and monetization of client's social media advertising campaigns on Twitter, Facebook and Quora
- Curated and developed engaging content for event marketing and social media channels
- Managed all paid media and affiliate marketing campaigns
VP Content Marketing
Clevertap
07.2015 - 04.2017
- Led the development and execution of content growth strategy for a leading B2B mobile analytics company
- Mapped out a comprehensive content strategy that effectively supported the company's organic marketing growth efforts, resulting in increased visibility and engagement
- Managed all paid media and affiliate marketing campaigns
- Increased company revenue by implementing innovative marketing strategies and streamlining sales processes.
- Produced Clevertap's podcast and video interview series to drive brand awareness for its products and services
- Increased company growth through collaboration with sales and marketing departments.
Social Media and Growth Hacker (consultant)
Nebula Genomics
07.2017 - 09.2017
- Hired as a Growth Hacker to lead social media efforts for a health data company founded by Dr. George Church, Professor of Genetics at Harvard University
- Successfully developed and executed a robust social media strategy that aligned with business and fundraising goals
- Achieved an impressive growth milestone, increasing company's Twitter following to 20k followers in three months
- Increased channel engagement by 3000%, demonstrating my ability to connect with the target audience and drive engagement through effective social media strategies.
Senior Mobile Marketing Director
Bandai Namco Entertainment
04.2014 - 06.2015
- Spearheaded North American mobile game marketing efforts for the world's top video game company
- Effectively managed multi-million dollar mobile marketing budgets for game user acquisition campaigns, delivering exceptional results and driving substantial ROI
- Responsible for monetizing the PAC-MAN's network of 54 million active gamers, implementing bold strategies that drove impressive revenue growth and enhanced user engagement
- Successfully managed a key partnership with the National Breast Cancer Foundation for the annual Ms. PacMan charity campaign.
- Led all event marketing efforts at Comic-Con and E3
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Partner
Plush Mobile
03.2011 - 12.2014
- A boutique agency specializing in social media and mobile brand entertainment, developing and marketing licensed content for various platforms
- Collaborated with artists, entertainment studios, and brands to develop engaging marketing promotions
- Successfully sold integrated brand sponsorship campaigns for a wide variety of clients, including T-Mobile, Verizon, MTV, VH1, Warner Bros.,Toyota, and more
- Managed paid media and affiliate marketing campaigns for brand clients
Education
Doula Hospice Certification
INELDA
Jersey City, NJ12.2023
Content Certification
HubSpot
11.2023
Skills
- Google Analytics
- Paid Advertising
- Search Engine Optimization
- Podcast Production
- Copywriting and editing
- Social Media Management
Timeline
Podcast Marketing Strategist (Consultant)
Bessemer Venture Partners
10.2022 - 01.2023
Digital Marketing Director
Index Studios
06.2021 - Current
Social Media & Content Marketing Manager
Orchid Labs
08.2017 - 04.2023
Social Media and Growth Hacker (consultant)
Nebula Genomics
07.2017 - 09.2017
Performance Marketing Manager (Consultant)
Motus Media
04.2017 - 12.2019
VP Content Marketing
Clevertap
07.2015 - 04.2017
Senior Mobile Marketing Director
Bandai Namco Entertainment
04.2014 - 06.2015
Partner
Plush Mobile
03.2011 - 12.2014
Doula Hospice Certification
INELDA
Content Certification
HubSpot
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