Shawnee Wesselink
San Juan Capistrano,CA
Summary
Results-driven Director of Sales known for high productivity and efficiency in task completion. Specialize in strategic planning, customer relationship management, and market analysis. Excel in negotiation, team leadership, and problem-solving to achieve sales targets and drive business growth.
Overview
23
23
years of professional experience
Work History
Director of Sales Western Region
The Daily Crave
San Juan Capistrano, CA
02.2024 - Current
- Managing the Broker team with over 40 sales managers in the region.
- Assisted in developing long-term strategic objectives for the organization's overall success.
- Coordinated Daily Field Reports (DFRs) and distributed to clients.
- Established and maintained relationships with key clients to ensure high levels of satisfaction and repeat business.
- Estimated sales volume and profit for current and new products.
- Collaborated with marketing and product development teams to align sales strategies with company initiatives.
- Created detailed reports on sales performance metrics and trends.
- Developed and promoted weekly, monthly and quarterly sales objectives.
- Built relationships with customers and industry professionals to establish long-term business growth.
Western Regional Sales Manager
The Daily Crave
West Coast
06.2021 - Current
- Managing all accounts for the Western Regions, which include conventional and natural.
- Albertsons/Safeway divisions, Whole Foods, Sprouts, Nugget, and Central Market are some examples.
- Working closely with broker teams on category reviews, promotional calendars, and new item placements.
- Participated in trade shows and conferences to promote products and services in the western region.
- Supported sales team members to drive growth and development.
- Performed regular reviews of existing accounts to identify areas of improvement or potential upselling opportunities.
Regional Sales Manager & Southern Pacific Region
The Coca-Cola Company
Orange County, USA
01.2016 - 06.2021
- Accountable for driving sales and closing distribution voids in Whole Foods, Sprouts, and Natural Channel independents, such as Infra and NCG, in the Southern Pacific Region.
- Managed the broker and distributor network to plan promotional contract calendars, ensure promotions are executed, and new item rollouts are implemented properly.
- Drove incremental volume by creating fun programs and events in stores.
- Collaborated with brokers and buyers to execute sales goals.
- Supported marketing in the execution of demos and merchandising programs at retail, and gaining placements.
- Prepared sales presentations for clients, showing business reviews and the credibility of brands.
Sales Associate & Marketing Development Manager FSOP
The Coca-Cola Company
Anaheim, USA
01.2011 - 01.2016
- Developed, maintained, and grew on-premises account volume and gross profit within the territory.
- Provided account development and retention, new account acquisition, and face-to-face order taking within a confined geography.
- Contacted new and existing customers to educate them on specific products and services, and reviewed current services to expand sales opportunities.
Assistant Store Manager
Juicy Couture
Newport Beach, USA
01.2007 - 01.2011
- Led the strategic direction for the operations arm globally, managed a team of 15 to 30 employees, and educated the team with product knowledge.
- Drove business in the area of accountability and set a plan of action for underperforming business.
- Monitored employee performance, and developed improvement plans.
- Uphold appropriate staffing levels of both management and associates through effective recruiting and interviewing.
- Oversaw the training plan for new hires with new roles and responsibilities.
Co-Manager
Bath and Body Works
Roseville, USA
01.2002 - 01.2007
- Built talent with recruitment, hiring, and staffing, and drove profitable top-line sales growth.
- Utilized business tools to maximize understanding and improve results.
- Managed the operational execution of the store to ensure a positive customer experience.
Education
Bachelor of Arts - Business
American River College
Associates Business Degree -
American River College
Skills
- Relationship Building & Management
- Account Management
- Management Collaboration
- Business Development & Planning
- Team Leader
- Sales strategy development
- Highly Competitive
- Trade show representation
- Sales Initiative & Techniques
- Key account targeting
- Channel development
- Sales reporting
Timeline
Director of Sales Western Region
The Daily Crave
02.2024 - Current
Western Regional Sales Manager
The Daily Crave
06.2021 - Current
Regional Sales Manager & Southern Pacific Region
The Coca-Cola Company
01.2016 - 06.2021
Sales Associate & Marketing Development Manager FSOP
The Coca-Cola Company
01.2011 - 01.2016
Assistant Store Manager
Juicy Couture
01.2007 - 01.2011
Co-Manager
Bath and Body Works
01.2002 - 01.2007
Bachelor of Arts - Business
American River College
Associates Business Degree -
American River College
Similar Profiles
Ben PalmerBen Palmer
Sports Reporter at Daily Mirror and Daily ExpressSports Reporter at Daily Mirror and Daily Express
Erika AragonErika Aragon
Restaurant Waiter at Crave Kitchen & BarRestaurant Waiter at Crave Kitchen & Bar
Christina CammalleriChristina Cammalleri
Server/Bartender at Crave Family Grill and PubServer/Bartender at Crave Family Grill and Pub
Reo AgusReo Agus
Personal Care Assistant Caregiver at San Juan Capistrano and Mission ViejoPersonal Care Assistant Caregiver at San Juan Capistrano and Mission Viejo
Isabel SotoIsabel Soto
Babysitter at I Babysat For My Neighbors And Family MembersBabysitter at I Babysat For My Neighbors And Family Members