Shayla Broughton

Social Media Marketing Campaigns

• Created dynamic marketing videos, tailored graphics, and curated content across social media platforms
• Customized campaign materials to effectively engage specific audiences
• Developed and managed posting schedules and content calendars to optimize engagement

Social Media Management

• Utilized Hootsuite to strategically schedule, publish, and monitor engagement analytics, resulting in an 80% increase in engagement
• Managed content across Facebook, LinkedIn, and X, tailoring strategies for each platform to maximize reach

Newsletter Development

• Authored original daily articles and edited staff-submitted content for clarity and brand alignment
• Managed sponsor advertisements, integrating them seamlessly into daily publications
• Consolidated and published the daily newsletter, enhancing readership through high-quality content

Press Conference Support

• Developed and edited press releases, organized media kits, and ensured timely information distribution
• Captured live content for social media during press events, enhancing real-time engagement
• Tracked post-conference media mentions to assess reach and brand visibility

Convention Coordination

• Designed and implemented comprehensive marketing and social media plans for conventions
• Published live updates and engaging content from the event, increasing attendee interaction
• Coordinated with event teams to ensure seamless execution of marketing initiatives

Special Projects

• Conducted research and provided insights for various communication strategies