Shayla Jamerson
Houston,TX
Summary
Creative, energetic, proactive and organized Event Producer/Coordinator with 7 years of experience planning, managing, and executing social, corporate, and community events ranging from 20 -9000 plus attendees. Hardworking and passionate with strong organizational skills eager and ready to help any team achieve company goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Founder
SoOakland LLC
Oakland, United States
07.2015 - Current
- Curate social, community, as well as large festival style events with attendees reaching in numbers up to 5000+ people
- Cultivate and manage relationships with key clients, vendors, and community partners such as , City of Oakland, Mayor’s Office, Visit Oakland etc
- Develop partnerships with local businesses to secure third party promotions as well as reduce cost of events by 35 percent
- Create working environments t that recognizes importance of creative excellence, clarity of roles and responsibilities, accountability and meaningful staff development.
- Manage social media post and content with platform of 76k followers, and over 800,000 daily engagement
- Manage administrative logistics of all SoOakland events, including developing strategic plans of action to ensure cost of events remain under predetermined budget
- Revitalize business plans and realigned company objectives to increase overall profits
- Set clearly defined goals to drive major business initiatives including increased customer retention, sales, online presence and brand awareness through website and social media
- Experience using internal ticketing tools and event management software such as
- Eventbrite ZenDesk better client experiences and growth in attendance
- Identified plans and resources required to meet project goals and objectives.
- Built successful project plans covering objectives, resources and staffing to meet schedules.
- Recruited and oversaw personnel to achieve performance and quality targets.
- Sourced, vetted and managed vendors needed to accomplish project goals.
Global Events Coordinator
Square Inc
Oakland, Ca
12.2019 - 04.2020
- Coordinated and oversaw high volume of internal and external facing events by collaborating directly with teams across company
- Balanced multiple e processes and competing priorities at a time
- Research and identify new business opportunities; generate ideas to add to slate of projects.
- Identify and solve internal operational and process issues.
- Executed large-scale event production and logistics including: registration attendee communications using SPLASH and JIRA. Organized transportation, catering, A/V production, design, branding, etc
- Developed and maintained relationships with internal event support teams, executive staff and external event vendors to guarantee successful experiences
- Manage complex large event budgets, calendars, timelines, and strategies.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
- Managed event logistics and operations.
- Coordinated schedules and timelines for events.
- Planned large-scale events such as trade shows, conferences, and meetings.
Education
GED -
Skyline High School
Oakland, CA06.1999
Some College (No Degree) - Mass Communications
Johnson C Smith University
Charlotte, NCSkills
- Budget Planning
- Leadership and People Development
- Integrity and Transparency
- Relationship and Team Building
- People and Culture
- Strong social skills Ability to communicate thoughtfully, expertly
- Impeccable writing and editing skills
- Social Media skills- creativity, efficiency, analytical
- Community Outreach
- Talent Recruitment
- Coordinating events
- Project Management
- Event Production
Accomplishments
- Supervised team of 5 staff members.
- Received proclamation from Mayor of Oakland, awarding my organization with its very own establised day in the City of Oakland.
- Numerous published articles highlighting the work I have done in my community
- KRON 4 news interview
- Successfully crowdfunded 300k to help out businesses who were struggling during Covid-pandemic
Certification
- Event Sponsorship Certificate - Eventbrite
- Event Marketing Certificate - Eventbrite
- WEBSITES: www.sooakland.com
Timeline
Global Events Coordinator
Square Inc
12.2019 - 04.2020
Founder
SoOakland LLC
07.2015 - Current
GED -
Skyline High School
Some College (No Degree) - Mass Communications
Johnson C Smith University