Ads Managers
Shayla Spradley
Digital Marketing Manager
Raleigh,NC
Summary
Ambitious digital marketing expert bringing more than 9 years of experience in social media and online marketing. Passionate about staying on top of trends and new initiatives to optimize digital marketing campaigns across all channels. Strong grasp of marketing tools and strategies with excellent track record of leading integrated campaigns from concept through execution. Eager to grow and learn within a strong team.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
Work History
Digital Marketing Manger
Purdue Marion & Associates
Las Vegas - Remote, NV
12.2014 - Current
- Manage digital marketing campaigns for multiple clients to cultivate brand awareness and drive website traffic.
- Spearhead client meetings to determine project needs and identify correct course of action to enhance client success.
- Mastermind highly successful digital strategies for various platforms to attract customer engagement.
- Measure and report performance of digital marketing campaigns, and assess against ROI and KPIs.
- Engage with clients to establish long-term, lucrative relationships.
- Analyze competitor pages to locate backlink and keyword opportunities.
- Create, curate and manage content on social media platforms and company website.
- Build relationships with influencers, negotiate contracts, and collaborate to create content for influencer campaigns, including a national online public school.
CONTENT SPECIALIST
Shortcut Content
Remote
10.2012 - Current
- Host videos and edit using Final Cut Pro.
- Host and edit podcasts via Skype/Call Recorder/Audacity.
- Transcribe podcasts into blog posts, using client voice.
- Write content and upload to content management system.
Education
Bachelor of Fine Arts -
Webster University
08.2005 - 05.2009
Skills
Online Marketing
Project Management
Communication and Writing Skills
Networking and Relationship Building
Software
Final Cut Pro
Canva
Squarespace/Wix
Trending Social Media Platforms
Photoshop and AI
Accomplishments
- Collaborated with a Jr. Olympian to grow her TikTok from 0 to 19K followers in month one.
- Spearheaded social media and influencer campaigns for a national rebrand.
- Negotiated and developed over 50 influencer partnerships in 2021, including current and future Olympians.
Interests
Singing, songwriting, performing and Pure Barre!
Timeline
Digital Marketing Manger
Purdue Marion & Associates
12.2014 - Current
CONTENT SPECIALIST
Shortcut Content
10.2012 - Current
Bachelor of Fine Arts -
Webster University
08.2005 - 05.2009