Shayna Green
Las Vegas
Summary
Results-driven Social Media Manager with a proven track record in developing effective strategies, driving audience engagement, and enhancing brand visibility across platforms.
Overview
24
24
years of professional experience
Work History
Social Media Manager
ICC Management, LLC
Las Vegas
01.2016 - Current
- Managed daily content creation across multiple social media platforms, enhancing audience interaction.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Developed social media strategies that aligned with brand goals and enhanced audience engagement.
- Analyzed performance metrics to optimize social media campaigns for better results.
- Collaborated with marketing teams for cohesive social media integration within overall strategies.
- Engaged with online communities to foster relationships and brand loyalty.
- Monitored industry trends to inform innovative social media practices.
- Trained junior staff on best practices in social media management.
- Managed the daily operations of all assigned social media accounts.
Content & Social Media Manager
Simply Irresistible Bakery
Greencastle
03.2002 - 07.2019
- Developed and executed a content strategy for the brand's social media channels.
- Managed social media campaigns to promote new bakery products and seasonal offerings.
- Created engaging content for social media platforms, increasing brand visibility and audience interaction.
- Curated user-generated content to foster community interaction and brand loyalty.
- Engaged with customers online, responding to inquiries and feedback promptly.
- Collaborated with marketing team to develop campaigns that drive engagement on social platforms.
- Analyzed audience engagement metrics to refine content strategies and improve reach.
- Compiled detailed performance reports on content metrics across platforms, informing future content strategies.
- Trained staff on best practices for social media engagement and content creation.
- Assisted in identifying potential partnerships or collaborations that could benefit the brand's presence online.
- Generated innovative concepts for multimedia content, enhancing audience engagement and driving creative direction. for multimedia content such as videos, infographics.
- Optimized blog posts for SEO purposes utilizing keyword research techniques.
- Conducted research to identify target audiences, competitors and key trends in the digital space.
- Monitored relevant hashtags, topics, industry news and influencers to inform content creation strategies.
- Liaised with internal stakeholders regarding promotional materials needed for campaigns.
- Researched emerging technologies in order to keep up-to-date about new trends in the digital space.
- Managed relationships with external vendors including photographers, videographers.
- Developed processes to ensure efficiency in content production workflow.
- Collaborated with the marketing team to create cohesive promotional materials and messaging.
Education
BBA - Marketing Management
Penn State
University Park, PA06-2008
Bachelor of Arts - Interior Design
UNLV
Las Vegas06-1988
Skills
- Social media strategy
- Content creation
- Performance analysis
- Digital marketing integration
- SEO optimization
- Community engagement
- Brand management
Timeline
Social Media Manager
ICC Management, LLC
01.2016 - Current
Content & Social Media Manager
Simply Irresistible Bakery
03.2002 - 07.2019
BBA - Marketing Management
Penn State
Bachelor of Arts - Interior Design
UNLV