Shayne Durrant
St. George,UT
Summary
Dynamic marketing consultant with proven success in CRM management and conversion optimization. Expertise in driving customer engagement and optimizing advertising placements to enhance ROI.
Overview
19
19
years of professional experience
Work History
Senior Marketing Consultant
Yesco Outdoor Media
Salt Lake City, UT
05.2012 - Current
- Developed targeted marketing strategies to enhance brand visibility and drive customer engagement.
- Conducted market research to identify trends and inform strategic decision-making for client campaigns.
- Collaborated with cross-functional teams to optimize advertising placements and maximize ROI on media investments.
- Mentored junior staff in best practices for campaign management and digital marketing tools, fostering professional growth.
- Own the sales process from start to finish.
- Meet and exceed quotas consistently.
Advertising Sales Director
Brigham Young University
Provo, UT
04.2007 - 04.2012
- Developed and executed innovative advertising strategies to maximize revenue growth.
- Led cross-functional teams to enhance campaign effectiveness and client satisfaction.
- Analyzed market trends to identify new opportunities for advertising partnerships.
- Cultivated relationships with key stakeholders to drive collaborative marketing initiatives.
- Hired, trained and mentored student sales executives
Education
MBA - Marketing
University of Phoenix
Tempe, AZBachelor of Science - Communications
Utah State University
Logan, UTSkills
- CRM management
- Conversion optimization
- Content strategy
- Marketing analytics
Timeline
Senior Marketing Consultant
Yesco Outdoor Media
05.2012 - Current
Advertising Sales Director
Brigham Young University
04.2007 - 04.2012
MBA - Marketing
University of Phoenix
Bachelor of Science - Communications
Utah State University