Wenhan Lu
Bellevue
Summary
Dynamic marketing professional with extensive experience, specializing in strategic brand positioning and integrated campaigns for global automotive brands. Proven expertise in CRM management and marketing analytics, coupled with strong relationship-building skills. Successfully executed high-profile events, enhancing brand visibility and client engagement.
Overview
6
6
years of professional experience
Work History
Senior Marketing Consultant
Hotwave Interactive (Beijing)
07.2022 - 10.2023
- Developed marketing strategies for global automotive brands, including brand positioning, market analysis, and promotional campaigns.
- Managed execution of integrated online and offline marketing events.
- Built strong media relationships and oversaw media coverage strategies.
- Executed public relations initiatives such as product launches, sponsorships, and brand experience events.
Senior Account Manager
Modern Media Group
12.2021 - 06.2022
- Led B2B content marketing partnerships for premium publications including Modern Weekly and LOHAS.
- Expanded client base among domestic EV startups and strengthened cooperation with existing auto clients.
- Oversaw proposal development and advertising sales efforts in Northern China.
Senior Account Executive
Itrax
03.2021 - 10.2021
- Developed annual and monthly marketing communication plans for a Chinese automotive brand.
- Managed social media content creation, influencer cooperation, and PR campaigns.
- Directed execution of media planning, photo/video production, and user sentiment analysis.
Senior Account Manager
Terrain (International) Integrated Communication Group
04.2018 - 01.2020
- Managed end-to-end planning and execution of high-profile brand events for international automotive clients, including Audi, Lamborghini, Bentley, Volkswagen, and BMW Group.
- Supervised creative concept development, budgeting, cross-department coordination, and third-party vendor management.
- Notable projects include:
Audi × Salzburg Music Festival Press Conference
Lamborghini “China Scenic Journey” Experience Tour
Bentley Factory Visit Program (UK)
Education
Master of Arts - Global Media And Communication
University of Bridgeport
Bridgeport, CT02-2017
Skills
- CRM management
- Conversion optimization
- Content strategy
- Marketing analytics
- Photographer for commercial business & portrait
Timeline
Senior Marketing Consultant
Hotwave Interactive (Beijing)
07.2022 - 10.2023
Senior Account Manager
Modern Media Group
12.2021 - 06.2022
Senior Account Executive
Itrax
03.2021 - 10.2021
Senior Account Manager
Terrain (International) Integrated Communication Group
04.2018 - 01.2020
Master of Arts - Global Media And Communication
University of Bridgeport
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