Sheena Sorensen

• Client and project management lead responsible for creating and producing brand experiences at a high-level.
• Build productive relationships with top marketing and advertising agencies and collaborate on the execution of creative projects.
• Manage development and production of experiential marketing plans and event/sponsorship activations with budgets ranging from $50-$500k and up to 100k+ in attendance (100+ events to-date.)
• Lead client communication to streamline program management, providing clear direction and consistent updates on design and build progress.
• Collaborate with creative director and internal team to closely identify client needs and propose solutions.
• Source vendors and create quotes to effectively track and project costs and manage multiple client budgets.
• Assist with rebranding company’s mission statement, brand identity collateral and overall brand messaging.
• Write and produce copy for company website, social media and marketing decks.
• Work with cross-functional teams on the creation of pitch-decks, playbooks, creative assets, recaps, and identification of key learnings through analyzing consumer data and customer feedback.

• Earned recognition for driving territory sales growth of laboratory supplies/equipment in the Los Angeles territory to record levels through aggressive new account development and account management efforts calling on major teaching institutions, Fortune 500 pharmaceutical and biotech companies, and research hospitals.
• Set a new record for the highest revenue month and highest annual sales volume in the Southern California territory.
• Achieved strong sales results through new product introductions, increasing sales with existing customers, securing new accounts and converting business from competitors.
• Ranked as the #5 sales representative in the entire U.S. after only one year in the territory.
• Maintained accurate CRM (Salesforce.com) to track sales activity and opportunity pipeline.

April 2015 - 124.3% to FY2015 plan

April 2016 - 121.7% to FY2016 plan

Key Accounts: USC, UCLA, City of Hope, Children's Hospital, and CalTech.

• Developed and taught an accelerated curriculum for all secondary science subjects.
• Received 2012 Teacher of the Year Award and Network Wide High School Teacher of the Year Award.

• Taught Biology and other science courses at an under-served high school in New Orleans, LA.
• Planned, directed and supervised the functional activities within the science department and collaborated with school administrators and other content leaders while serving as science department chair.
• Successfully implemented a school-wide remediation program that increased the pass rate on the Graduate Exit Exam from 38% to 73% in one year, with a 20% increase in advanced science proficiency.