Sheila Landry
Sweetwater,TX
Summary
Business and sales executive with leadership across skincare manufacturing, distribution, and corporate operations. Leads sales, marketing, education, finance, HR, logistics, and compliance while building strong teams, improving systems, and supporting revenue growth through channel expansion and distributor relationships.
Overview
1
1
Certification
37
37
years of professional experience
Work History
General Manager
Clinical Care Skin Solutions (CCSS)
Tulsa, OK
01.2005 - Current
- Lead all corporate operations, sales, marketing, and education for a national skincare manufacturer and distributor, reporting directly to the CEO/President.
- Developed and executed national sales strategies for medical spas, salons, e-commerce businesses, and distributors, driving revenue growth across diverse channels.
- Built and led high-performing sales and education teams across multiple territories, fostering collaboration and achieving training objectives.
- Negotiate distribution partnerships, pricing structures, and promotional agreements to increase revenue.
- Strengthen key customer relationships and ensure consistent communication with partners and distributors.
- Conduct product trainings, sales meetings, and educational programs to drive engagement and retention.
- Direct daily operations including finance, HR, logistics, procurement, and compliance to support efficiency and profitability.
- Oversee budgets, vendor contracts, pricing, freight, and inventory management across all product lines.
- Implement improved systems in accounting, purchasing, and reporting to increase accuracy and streamline workflow.
- Manage corporate insurance, licensing, and ongoing compliance requirements.
- Marketing & Brand Development
- Directed creative strategy for marketing campaigns, events, and product launches, enhancing brand visibility and market reach.
- Build promotional programs, seasonal campaigns, and distributor incentives.
- Manage website content, email marketing, social media engagement, and digital advertising.
- Oversee packaging, labeling, and branding updates across multilingual markets.
- Coordinate trade shows, influencer partnerships, and brand-building initiatives.
- Recruit, onboard, and lead a national network of educators to deliver consistent brand training.
- Develop education protocols, training materials, class outlines, and virtual learning programs.
- Manage education calendars, events, and budgets aligned with corporate goals.
- Lead live and virtual training sessions for sales teams, distributors, and customer groups.
Sr. Manager, Manufacturer & Distribution Relations
State Service / Beauty Alliance / SalonCentric
01.2001 - 01.2005
- Directed salon distribution operations for Beauty Alliance and SalonCentric service teams.
- Coordinated sales interface between manufacturers and distribution network to enhance product sell-through and align promotions across multi-state footprint.
- Coordinated state service programs and daily support across Beauty Alliance locations.
- Led staff coaching on salon product knowledge and customer service standards.
Regional Sales Manager / Division Manager
Joico/Zotos International
01.1996 - 01.2001
- Exceeded sales quotas by identifying regional opportunities and restructuring distributor partnerships, resulting in increased sales volume.
- Managed regional sales strategy for Joico and Zotos International salon accounts.
- Built relationships with distributors, salons, and retail partners across assigned territory.
- Presented Joico and Zotos International product lines to support brand education.
- Received recognition as Regional Sales Manager of the Year for outstanding performance.
Regional Sales Manager
Conair Hair Care & Appliances
01.1994 - 01.1996
Regional Manager
Tressa Hair Care
01.1990 - 01.1994
Education
Business/Marketing
Tyler Junior College / University of Houston
08-1984
Skills
- Sales Leadership
- General Management
- Operations Management
- Strategic Planning
- Financial Analysis
- Inventory management
- Marketing & Promotions
- Digital Strategy
- CRM software
- Microsoft Office Suite
- Constant Contact
- Training programs
- Corporate Training
- Client Relations
- Relationship Building
- HR & Team Development
Personal Information
Title: GENERAL MANAGER | SALES, MARKETING & OPERATIONS LEADER
Certification
Insurance License Life, Accident & Health Insurance Agent (2007), Training Stephen Covey Leadership Training, Licensed Cosmetologist (1984)
Accomplishments
- Two-time Regional Sales Manager of the Year – Joico/Zotos International
- Personally Selected Trained to conduct Customer Service Management program by Doug Van Alman (founder of State Service System)
- Improved operational efficiency and profitability through stronger systems and vendor negotiations
- Expanded distributor partnerships and established scalable national sales and education programs
- Developed high-impact marketing initiatives that increased brand visibility and revenue
- Delivered keynote presentations and training sessions for audiences of 1,000+
CAREER HIGHLIGHTS
Two-time Regional Sales Manager of the Year – Joico/Zotos International
Timeline
General Manager
Clinical Care Skin Solutions (CCSS)
01.2005 - Current
Sr. Manager, Manufacturer & Distribution Relations
State Service / Beauty Alliance / SalonCentric
01.2001 - 01.2005
Regional Sales Manager / Division Manager
Joico/Zotos International
01.1996 - 01.2001
Regional Sales Manager
Conair Hair Care & Appliances
01.1994 - 01.1996
Regional Manager
Tressa Hair Care
01.1990 - 01.1994
Business/Marketing
Tyler Junior College / University of Houston