Sheila Vroom
Stacyville,IA
Summary
Insightful Marketing Manager with multiple years of experience devising and implementing marketing campaigns while maintaining company brands.
Overview
20
20
years of professional experience
Work History
Patient Experience Specialist
Athletico Physical Therapy
09.2023 - Current
- Verified patient insurance eligibility and entered patient information into system.
- Followed document protocols to safeguard confidentiality of patient records.
- Recommended service improvements to minimize recurring patient issues and complaints.
- Answered incoming calls, scheduled appointments and filed medical records.
- Processed payments using cash and credit cards, maintaining accurate records of transactions.
- Facilitated communication between patients and various departments and staff.
- Compiled and maintained patient medical records to keep information complete and up-to-date.
- Helped address client complaints through timely corrective actions and appropriate referrals.
- Organized patient records and database to facilitate information storage and retrieval.
- Managed over 50 customer calls per day.
Marketing Manager
Farmers State Bank
11.2018 - 07.2023
- Transformed website and social media platforms to engage customers while promoting the F$B Banks' financial success tools with their online banking system.
- Created bank brand messaging, videos, collateral materials, customer events, and promotional strategies.
- Utilized area market trends for seven locations and target audience statistics to effectively and appropriately market products using digital marketing strategies.
- Coordinated meetings between bank management to develop ideas, and set quarterly and yearly goals.
Marketing Manager
Milkhouse Candle Creamery
09.2014 - 10.2018
- Created a trademarked company rebranding design and marketing campaign, that is currently still being used. This rebranding resulted in an estimated 40% increase in revenue.
- Produced company brand messaging with multiple product label designs and product commercialization.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained complete databases of files, contacts, and project materials.
- Developed consumer-tailored print marketing material, captured and edited product photography, assessed marketing copy, art comps, final designs and compared them with established specifications.
- Assisted with customer service department and data entry during high volume ordering seasons.
Graphic Artist
Grafix Shoppe
01.2004 - 09.2014
- Team lead for creating, coordinating, and maintaining trademarked sponsor logo graphics for Penske Motorsports Indy car programs.
- Created large-format digital printing files for retail and event marketing such as Macys, MN Vikings, MOA and MN Timberwolves.
- Design and printing of OSHA labels for nationwide safety agencies.
- Generated layouts and image files for use in digital and traditional printing methods using Adobe Illustrator and Photoshop.
- Proofreading and quality control of pre-press print files.
Education
Associate of Arts - Design And Visual Communications
Minnesota State Community And Technical College
Detroit Lakes, MNAssociate of Arts - General Studies
North Iowa Area Community College
Mason City, IASkills
- Product, Brand, and Marketing Campaign Development
- Project Management
- Administering Social Media Accounts
- Web Content Branding/ Maintenance
- Adobe Illustrator and Photoshop
- Microsoft Office
- Shopify
- Gerber Omega Graphics Software and Printers
- Mimaki and HP Large Format Printing Software
Additional Information
References available upon request
Sheila Vroom References
Willie Weis
Loan Officer
Farmers State Bank
345 W 4th St.
St. Ansgar, IA 50472
641-713-2425
willieweis@fsbbanks.com
Beth Rachut
Rachut Farms
Owner/ Operator
1715 Highway 9
Osage, IA 50472
515-231-5310
rachutfarms@osage.net
Heather Adams
Fox River Socks
Private Label Team Manager
227 Poplar St.
Osage, IA
641-832-9509
thom_1203@yahoo.com
Timeline
Patient Experience Specialist
Athletico Physical Therapy
09.2023 - Current
Marketing Manager
Farmers State Bank
11.2018 - 07.2023
Marketing Manager
Milkhouse Candle Creamery
09.2014 - 10.2018
Graphic Artist
Grafix Shoppe
01.2004 - 09.2014
Associate of Arts - Design And Visual Communications
Minnesota State Community And Technical College
Associate of Arts - General Studies
North Iowa Area Community College
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