Summary
Overview
Work History
Skills
Timeline
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Sheila Walker

Summary

Accomplished Sales Director with a proven track record at The Village at Rockville, enhancing team efficiency and surpassing revenue goals through strategic sales and market trend analysis. Skilled in team development and motivation, achieving a 100% occupancy rate in independent living sales and above budgeted occupancy in assisted living sales. Expert in business development and sales strategy execution, fostering significant community engagement and growth.

Overview

28
28
years of professional experience

Work History

Sales Director

The Village at Rockville
07.2022 - Current
  • Directed sales strategies to enhance community engagement.
  • Launched a new product line focusing on independent living solutions.
  • Develop a pricing strategy based on the competitive set.
  • Coached, developed, and motivated the team to achieve revenue goals.
  • Collaborate with the sales team and community leadership to develop and implement sales and marketing strategies that surpass revenue and occupancy targets.
  • Developed incentive programs to motivate staff towards achieving set targets.
  • Developed marketing events to drive lead generation and lead nurturing

Director of Sales

Ingleside at King Farm
01.2018 - 06.2022
  • Led community sales team with strategic direction.
  • Boosted deposits to support community expansion featuring 120 independent living apartments and 32 memory support residences.
  • Coached sales team as needed to meet community metrics.
  • Executed the creation and delivery of informative sessions for communities.

Executive Director

Harmony at Martinsburg, WV
03.2016 - 01.2018
  • Lead operations and leadership of Assisted Living and Memory Care Community.
  • Managed pre-sales activities alongside the sales director.
  • Ensured compliance by adjusting organizational policies to meet regulatory requirements.
  • Drafted comprehensive policies and procedures for new community opening.

Independent Living Marketing Manager

Retiring By Design
07.2013 - 03.2016
  • Supported Sales efforts at Vinson Hall Retirement Community
  • Managed overall Independent Living sales, achieving and maintaining 100% reservation rate.
  • Contributed to facilitating design decisions for apartments under construction.
  • Strategized and coached on next steps to advance sales during weekly sessions.
  • Develop lead generation strategies to boost traffic.

Dir. Of Com. Rel/ /Area Sales Mgr./ Executive Director

Sunrise Senior Living
01.1997 - 07.2013
  • Directed overall strategy for sales, operations, and business growth.
  • Organized team-building activities and fostered community development.
  • Streamlined community transition experience to enhance customer satisfaction.
  • Optimized financial performance through revenue growth and expense management.
  • Ensured regulatory compliance throughout operations., while maintaining organization mission and values.

Skills

  • Market trend analysis
  • Enhance Sales Team Efficiency
  • Team Development
  • Motivation Skills
  • Key performance indicator tracking
  • Sales expertise
  • Database management
  • Business development
  • Competitor analysis
  • Staff management
  • Sales pipeline management
  • Sales strategies

Timeline

Sales Director

The Village at Rockville
07.2022 - Current

Director of Sales

Ingleside at King Farm
01.2018 - 06.2022

Executive Director

Harmony at Martinsburg, WV
03.2016 - 01.2018

Independent Living Marketing Manager

Retiring By Design
07.2013 - 03.2016

Dir. Of Com. Rel/ /Area Sales Mgr./ Executive Director

Sunrise Senior Living
01.1997 - 07.2013

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Sheila Walker