Shelbie Massey

As National Sales Director of Institutional & Professional Sports Sales at Wellness Brands Inc. (The Right Stuff® NASA Hydration), I led a high-performing sales team and reported directly to the CEO. I managed all professional sports accounts, including partnerships across the NFL, MLB, NBA, NHL, MLS, and WNBA, as well as collegiate and institutional markets. I was responsible for strategic business development, expanding key accounts, and ensuring elite-level service to top-tier athletic organizations. I drove growth by fostering long-term relationships, negotiating complex agreements, and delivering customized solutions that supported performance, safety, and endurance goals.

Led business development efforts by securing and managing key strategic accounts across aerospace, automotive, and manufacturing sectors. I directly partnered with top-tier clients, including NASA, Toyota, Ford, United Airlines, and leading aerospace manufacturers. By identifying new opportunities and cultivating these relationships, I expanded our presence in mission-critical industries. Key achievements: Established direct partnerships with NASA for additive manufacturing solutions. Secured contracts with global leaders in automotive, such as Toyota and Ford, for innovative 3D printing integration. Partnered with United Airlines and major aerospace manufacturers to support advanced prototyping and production needs.

As a Territory Sales Manager for A&A Optical, I managed and grew sales across the southern U.S., including Texas, Louisiana, and surrounding regions. I partnered closely with optometrists and optical practices, providing tailored eyewear solutions and driving territory growth. By fostering relationships, delivering exceptional customer service, and staying attuned to industry trends, I ensured growth for both my accounts and my territory.