Shelby Boatwright Scharnberg
Children’s Memorial Hermann Hospital
Houston,TX
11
years of professional experience
Professional in healthcare relationship management with comprehensive experience in building strong connections with medical professionals and healthcare organizations. Skilled in strategic communication, problem-solving, and driving growth through effective collaboration. Known for adaptability, reliability, and results-driven approach, consistently meeting evolving needs and achieving team objectives.
Work History
Physician Liaison
6 Years 9 Months- Serve as the primary relationship manager between physicians, healthcare providers, and hospital leadership to strengthen referral partnerships and improve collaboration.
- Develop and maintain strategic networks with community physicians and medical practices to increase patient referrals and support organizational growth objectives.
- Identify opportunities to expand market presence through physician engagement, outreach initiatives, and business development strategies.
- Analyze referral trends, provider feedback, and market data to recommend solutions that enhance service line performance and patient access.
- Coordinate communication between healthcare providers and internal departments to ensure a seamless experience for patients and referring physicians.
- Educate physicians and practice staff on hospital services, clinical programs, and new initiatives to drive awareness.
- Collaborate with marketing, operations, and clinical teams to execute strategic growth plans and improve provider satisfaction.
- Monitor competitive market activity and identify opportunities to strengthen organizational positioning within the healthcare community.
- Act as a trusted resource for physicians by addressing concerns, resolving issues, and facilitating effective communication across the organization.
- Support business development efforts by cultivating new referral sources and strengthening existing provider relationships.
- Represent the organization at community events, industry meetings, and professional networking opportunities to enhance brand visibility and stakeholder engagement.
Marketing Representative
3 Years 11 Months- Assists in the planning of comprehensive marketing and communications strategies for assigned pediatric service lines including General Surgery, Plastic Surgery, Orthopedic Surgery, ENT, Urology and Women’s Services.
- Coordinates marketing and communication strategies and tactics for specific pediatric service lines including advertising, direct marketing, collateral development, public relations, internal communications, graphic design, special events and sponsorships.
- Directly assists pediatric physicians with digital and print marketing for promoting unique surgeries and skill sets available to pediatric patients.
- Evaluates the effectiveness of marketing campaigns and determine improvements when appropriate.
- Maintains positive relationships with various internal system departments and external relations.
Education
Bachelor of Arts - Strategic Communication, Business and Psychology
- Cum Laude Graduate
- GPA: 3.54
Skills
EGUMPP- Certification in grammar and usage
Basic Photoshop and InDesign Skills
Microsoft Office Suite (Excel
Word
Powerpoint)
Social Media platforms (Facebook
Twitter
LinkedIn
Instagram
Snapchat)
Effective written and verbal communication
Relationship building
Training and mentoring
CRM proficiency
Performance tracking
Competitor analysis
Timeline
Physician Liaison
Children’s Memorial Hermann Hospital
09.2019 - CurrentRead More
Marketing Representative
Children’s Memorial Hermann Hospital
10.2015 - 09.2019Read More
Texas Christian University
Bachelor of Arts from Strategic Communication, Business and Psychology
Read More
HONORS
Psi Chi Honor Society, Fall 2014-2015, Gamma Sigma Alpha Honor Society, Fall 2014-2015, Alpha Lambda Delta Honor Society, Fall 2011- 2015, National Society of Collegiate Scholars, Fall 2011-2015, Dean’s List, Fall 2011, Fall 2013, Spring 2015
COMMUNITY INVOLVEMENT
MD Anderson Advancement Team, American Cancer Society, Event Chair Shuck Cancer, Children’s Patient Advisory Council, Facilitator, Spring 2016, Friends of DePelchin Board Member, Fall 2018, Houston Livestock Show and Rodeo, Breeder’s Greeters Committee, Fall 2017-Current, TIRR Foundation Host Committee, 2016