SHELBY E. BASS
Santa Clara,CA
Summary
Results-driven business professional with a track record of driving growth and fostering strong client relationships. Adept at identifying market opportunities and creating strategic initiatives that deliver results. Skilled in negotiation, project management, and market analysis. Known for effective team collaboration and adaptability to evolving business needs.
Overview
7
7
years of professional experience
Work History
Business Development Consultant (AI Localization)
Adapt
01.2026 - Current
- Advise the CEO and leadership team on go-to-market and platform strategy, with a focus on expanding Adapt’s creator-economy and digital publisher client base.
- Identify and introduce high-fit creator-led and platform-driven prospects, supporting opportunities from initial positioning through executive conversations and deal close.
- Accelerate sales cycles by facilitating strategic introductions, sales meetings, and back-channel support, helping Adapt refine positioning and win long-term creator partnerships.
Head of Content Distribution & Partnerships
Goalcast
Montreal, QC
03.2022 - Current
- Own global distribution strategy for 12+ monetized channels across YouTube, Snapchat, Facebook, TikTok, and Instagram, spanning long-form and short-form content.
- Lead content packaging, metadata optimization, release strategy, and compliance, driving sustained discoverability and revenue growth.
- Drove 73% revenue growth and 22% engagement growth in six months by redesigning and re-releasing existing content—updating intros, pacing, audio, and packaging—to unlock new monetization and audience growth across platforms.
- Partner directly with platform teams (YouTube, Meta, Snapchat) on discoverability, SEO, and algorithm alignment.
- Launched and scaled AI-driven dubbing and subtitling across 4+ languages.
- Generated +154% minutes viewed and +46% revenue growth from localized content in year one.
- Integrated AI into creative workflows (thumbnail design, short-form editing, and asset iteration), reducing production turnaround time.
- Own vendor selection, contract negotiation, and ROI accountability for AI partners.
- Source and manage sponsorship agencies to secure brand deals, partnering with curation teams to design integrated ad campaigns for Unseen on YouTube and Spotify—establishing a new, diversified revenue stream beyond platform ad earnings.
- Work directly with the CEO and finance team on monetization planning and platform revenue programs.
- Recovered $90K+ in withheld Facebook earnings through audits and escalations within two months.
- Expanded revenue diversification through sponsorships, platform programs, and international monetization.
Marketing Specialist, Freelance
Location Solutions
UAE
01.2021 - 01.2022
- Designed multi-market go-to-market strategies for B2B and B2C clients across the Middle East.
- Delivered a 15% ROI improvement and 30% increase in brand awareness through digital-first campaign execution.
- Supported cross-market editorial QA, ensuring messaging consistency, cultural relevance, and client satisfaction.
Data Analyst
ArtTactic
London, UK
01.2020 - 01.2021
- Applied quantitative and qualitative analysis (regression, sentiment analysis, time-series modelling) to identify market drivers and investment risk.
- Translated complex datasets into executive-ready insights for collectors, funds, and institutional stakeholders.
- Contributed analysis that informed multi-million-dollar investment decisions, blending data rigour with narrative clarity.
Marketing and Business Development Lead
Sun Life
Halifax, NS
01.2019 - 01.2020
- Led story-driven customer acquisition campaigns, driving a 15% lift in sales performance.
- Managed omni-channel marketing initiatives (digital + traditional), achieving a 28% response rate.
- Partnered with sales and product teams to convert customer insights into scalable growth strategies.
Education
Master of Business Administration (MBA) -
University of Liverpool
Liverpool, UK01.2026
Art History & Business Diploma - undefined
Sotheby’s Institute of Art
London, UK01.2021
Bachelor of Commerce - undefined
Concordia University
Montreal, QC01.2019
Skills
- Competitive analysis
- Data analytics
- Financial oversight
- Proposal development
- Contract negotiation
- Industry networking
- Client relationships
- Cross-cultural communication
- Social media marketing
- Content creation
- Content strategy
- Machine translation
- Data visualization and presentations
- Team leadership & development
- Problem-solving
Timeline
Business Development Consultant (AI Localization)
Adapt
01.2026 - Current
Head of Content Distribution & Partnerships
Goalcast
03.2022 - Current
Marketing Specialist, Freelance
Location Solutions
01.2021 - 01.2022
Data Analyst
ArtTactic
01.2020 - 01.2021
Marketing and Business Development Lead
Sun Life
01.2019 - 01.2020
Art History & Business Diploma - undefined
Sotheby’s Institute of Art
Bachelor of Commerce - undefined
Concordia University
Master of Business Administration (MBA) -
University of Liverpool
Work Abroad
Yakult Malaysia: Conducted business model evaluation and process optimization to strengthen market leadership in Asia.
CanCham Thailand: Led labour-market and investment strategy analyses, presenting insights to guide cross-border business development.