Shelby Terrell
Mizzen+Main
Atlanta,GA
7
years of professional experience
Work History
Account Executive
2 Years 3 Months- Managed 80+ specialty accounts across 9 states, maintaining strong relationships & understanding of individual customer needs for the 2nd largest territory in the company.
- Grew the South East territory by 17% in 2024 & then by an additional 10% in 2025 through expansion of existing doors as well as opening of new accounts.
- Hosted specialized trunk show events in top doors, driving business & cultivating brand loyalty.
Traveled up to 40% a year to national trade shows as well as built out a road schedule to ensure all doors are up to date with seasonal deliveries & receive in person brand support. - Implemented CRM tools to track prospect pipeline progress & sales performance to ensure accurate reporting & forecasting.
Account Manager
10 Months- Managed 75+ accounts across 3 territories- Northeast, West Coast, & National Majors.
- Built deep relationships with clients to understand their specific needs and brought in $800k in sales to satisfy those needs during the first 6 months of employment.
- Analyzed monthly sell thru by style and door for top accounts to propose proactive actions and initiatives to improve sales and maintain a strong relationship with specialty boutiques.
- Lead product development & collaborations with national brands including Neiman Marcus, Peter Millar, Paul Stuart, & more.
- Traveled up to 40% a year to national trade shows as well as built out a road schedule to ensure all doors are up to date with seasonal deliveries and maintain personal relationships with specialty boutique owners and buyers.
Store Brand Leader & NSO Service Lead
2 Years- Opened Atlanta flagship location while managing a high performance team that has delivered the top performing KPIs in the country since opening & consistently provided results landing positive to forecast & budget.
- Curated curriculum & facilitated new employee training around the country for new store openings. Trainings included product knowledge, company culture, & store operations.
- Acted as lead merchant, executing monthly rollouts, assessing product levels & communicating allocation needs to support sales projections.
- Posted & recruited across 15 stores & 6 southern states resulting in successfully placing 25+ candidates into various management positions including store managers.
Assistant Store Manager
10 Months- Developed selling initiatives & business driving strategies to grow store from a $750k to a $1MM location.
- Consistently generated 25% of location's monthly revenue.
- Built brand & store loyalty by implementing private appointments with new & existing clientele.
- Developed training program for new product line that accounted for 10% of store's annual volume.
- Recruited & trained 15 new employees in sales & management positions.
Product Flow Manager
1 Year 1 Month- Lead back-end operations receiving merchandise & flow of product to front end.
- Implemented new organizational strategies for incoming product improving inventory accuracy & efficiency.
- Weekly visual merchandising execution at our $1MM location.
Education
Bachelor of Fine Arts - Musical Theatre
Skills
Strong interpersonal written & verbal communication skills
Extensive sales experience
Account management & client relationship building
Excellent communication and presentation skills
Skilled in NuOrder
JOOR
Netsuite
& Monday.com
All Microsoft Office
Timeline
Account Executive
Mizzen+Main
05.2024 - CurrentRead More
Account Manager
w.kleinberg
07.2023 - 05.2024Read More
Store Brand Leader & NSO Service Lead
Free People / Free People Movement
07.2021 - 07.2023Read More
Assistant Store Manager
Free People / Free People Movement
09.2020 - 07.2021Read More
Product Flow Manager
Free People / Free People Movement
07.2019 - 08.2020Read More
Samford University
Bachelor of Fine Arts from Musical Theatre
Read More