Shelley Coons
Livonia,NY
Summary
Accomplished business leader with a strong history of leading digital sales transformation and growth, generating operational advancements and impactful business achievements.
Overview
32
32
years of professional experience
Work History
Vice President, WW Commercial Operations
ADP
Rochester, New York
06.2021 - Current
- Collaborated with senior leader team to design and implement programs enhancing associate and leader development, improving sales compliance, and elevating internal and external seller brand.
- Direct cross-functional efforts to strengthen engagement and retention rates in digital sales.
- Drove change management efforts aligning with modern seller/leader strategies.
- Fostered teamwork with key business partners in learning, staffing, HR, and operations to ensure effective program and project execution.
- Managed the project build and launch of our new west coast Digital Sales location.
Vice President Sales
ADP
Rochester, NY
06.2017 - 06.2021
- Delivered over $200M in Revenue and 102% of plan during my 12 years leading the Digital Inbound Center of Excellence.
- Strategically led through the pandemic era and rapid deployment to WAH, delivering a 120% sales year and historically low attrition.
- Promoted 1 vice president, 8 sales executives, and 4 associate sales executives, enhancing leadership capacity and sales effectiveness.
- Seamlessly led through the Acquisition/migration from Sutherland to ADP.
- Piloted and executed strategic initiatives, acquisitions, and tool rollouts, driving growth and innovation in digital sales.
- Partnered with senior leadership to identify innovative go-to-market motions that maximized leads, enhanced lead routing, and positively influenced KPIs such as speed to lead, lead conversion, and win rates.
- Collaborated with marketing and Key stakeholders to increase ROI on marketing spend and improve the client experience on ADP.com.
- Recognized with multiple awards including Presidents Club, Superstarts and Breakaway awards.
Sr Director
Sutherland Global Services
Rochester, NY
01.2009 - 01.2017
- Delivered over $130M in first year revenue to ADP between FY10 and FY17.
- Drove 49% growth from FY10 to FY13 by increasing sales results from $11.9M to $17.8M with 4 consecutive over plan years.
- Reduced District Manager attrition from mid 40% to low to mid 20%, improving team stability and retention.
- Recognized by our CPO as Employee Engagement Champion.
Only 8% of the leaders across our organization reached this distinction.
Account Manager
Sutherland Global Services
01.2005 - 01.2009
- Launched demand generation and sales teams for Sutherland's Fortune clientele, driving targeted outreach and engagement.
- Achieved top NPS scores, resulting in increased client referrals.
- Built and strengthened long-lasting client relationships through proactive and strategic leadership, fostering loyalty and retention.
- Expanded client footprints by developing highly executable processes and delivering client-centered solutions.
- Collaborated with finance, operations, HR, and senior leadership to enhance profitability while prioritizing employee engagement and exceeding client expectations.
Training Consultant
Sutherland Global Services
01.2002 - 01.2005
- Developed and implemented training programs that improved sales effectiveness and product knowledge while optimizing operational performance.
- Collaborated with program leadership to align training initiatives with client needs, achieving targeted outcomes.
Manager Business Consulting Services
Sutherland Global Services
01.1999 - 01.2002
- Trained and coached sales leaders, enhancing knowledge and confidence to achieve improved individual and team results.
- Collaborated with enterprise sales team and senior leaders to enhance marketing and sales of stand-alone value-add services.
Director Of Career Development
Northwestern Mutual Life
01.1996 - 01.1999
Account Representative
Olsten Staffing Services
01.1995 - 01.1996
District Manager
ADP
Syracuse, NY
01.1994 - 01.1995
Education
Bachelor of Science - Business Administration With Minor In Psychology
Nazareth University Of Rochester
Rochester, NY1994
Skills
- Digital sales strategy
- Sales Transformation
- Sales analytics
- Managing Complex Projects
- Process improvement
- Cross-functional collaboration
- Leadership development
Timeline
Vice President, WW Commercial Operations
ADP
06.2021 - Current
Vice President Sales
ADP
06.2017 - 06.2021
Sr Director
Sutherland Global Services
01.2009 - 01.2017
Account Manager
Sutherland Global Services
01.2005 - 01.2009
Training Consultant
Sutherland Global Services
01.2002 - 01.2005
Manager Business Consulting Services
Sutherland Global Services
01.1999 - 01.2002
Director Of Career Development
Northwestern Mutual Life
01.1996 - 01.1999
Account Representative
Olsten Staffing Services
01.1995 - 01.1996
District Manager
ADP
01.1994 - 01.1995
Bachelor of Science - Business Administration With Minor In Psychology
Nazareth University Of Rochester