Major Morris
Clearlink
Draper
2
Languages
1
Certification
23
years of professional experience
Strategic Executive Revenue Operations and Marketing Leader with expertise in process improvement, technology integration, and customer experience optimization. Skilled in driving initiatives that enhance brand and revenue operations while leveraging AI applications. Committed to developing teams and fostering relationships that address complex challenges and support organizational goals.
Work History
Executive Vice President of Commercial Operations
7 Months- - Implemented AI at multiple steps in the funnel to extract more subscribers from the funnel without increasing marketing costs.
- - Increased lead contact rate by 20ppt+ with an AI-powered outreach strategy.
- - Increased leads per web session by 100%. From .07 to .14 with conversion channel diversification.
- - Increased content output and resolved technical SEO issues, boosting SEO leads by 5%.
- 2 years 3 months
Executive Vice President of Growth and Operations
1 Year 9 Months- - Boosted visibility within AI overviews by 20%.
- - Achieved 3ppt increase in answered call conversion through implementation of new sales development processes, AI call analysis, and integration of AI with internal CRM for quicker responses.
- Provided support for a duration of 1 year and 10 months
Chief Revenue Officer (CRO)
1 Year 6 Months- - Led direct-to-consumer marketing and sales teams to enhance customer engagement and drive sales growth.
- - Implemented new digital and traditional direct-to-consumer marketing tactics alongside customer journey optimizations to improve overall marketing effectiveness.
- - Leading the direct-to-consumer marketing team and our direct-to-consumer sales team.
- - In conjunction with customer journey optimizations, implemented new digital and traditional direct-to-consumer marketing tactics.
- - Implemented a new software suite that built further efficiency into our customer journey, resulting in ~$500k in annual savings.
- 1 year 7 months
Vice President of Sales
1 Year- - Developed short and long-term sales strategies to exceed plan by 10% despite a depressed economy, impacting lead generation capabilities.
- - Developed short and long-term sales strategies, exceeding plan by 10% despite depressed economy, enhancing lead generation capabilities.
- - Analyzed past sales data and team performance to set realistic development goals, cutting employee attrition rates by 50%.
- - Created digital marketing strategy leveraging strong name recognition and brand equity.
- 1 year 1 month
Senior Vice President of Sales and Operations
2 Years 4 Months- - Expanded our sales centers by ~2,000 seats, including sites in the Philippines, El Salvador, and work from home operations in the United States.
- - Through process improvement and technology implementation, realized ~10 percentage point increase in sales KPI's, resulting in ~$2,500,000 in realized profit.
- - Expanded sales centers by ~2,000 seats across the Philippines, El Salvador, and remote operations in the United States, enhancing capacity to meet growing demand.
- - Through process improvement and technology implementation, realized ~10 percentage point increase in sales KPIs, resulting in ~$2,500,000 in realized profit.
- - Mentored and motivated operational and sales leaders managing ~1,500 employees globally, fostering a culture of high performance and accountability.
- 2 years 5 months
- 9 years 10 months
Senior Vice President of Partner Strategy
4 Months- - Developed and implemented strategies and policies with executive partners to align business objectives with long-term goals.
- - Expanded Clearlink's verticals to include home warranty, solar energy, credit repair, home security, and tech support, leading to ~$1,800,000 in new profit.
- - Led restructuring and turnaround by forming a new leadership team of digital marketers, partner strategists, technology professionals, sales leaders, and project managers, enhancing organizational capability.
- 5 months
Vice President of Sales & General Manager
1 Year 5 Months- - Exceeded annual budgets by ~$2,000,000 through process ideation and improvement initiatives.
- - Added ~300 profitable jobs to U.S. market through new vertical expansion and growth efforts.
- - Spearheaded cross-functional initiatives with P&L ownership to achieve key business goals.
- 1 year 6 months
Senior Sales Director
11 Months- - Established onboarding and scaling processes for new partners, leading team of digital marketers, operations professionals, partner strategists, and sales development leaders to support growth.
- - Expanded the organization's verticals to include satellite services, while also onboarding new energy and home security partners. ~$1,400,000 in net profit.
- - Expanded sales team by ~150 new profitable positions in the US market.
- 1 year
Director of Sales
10 Months- - Recognized for outstanding sales performance
- 11 months
- Developed and implemented sales strategies to drive revenue growth and market share expansion.
- Led cross-functional teams to enhance collaboration and improve overall sales performance.
- Analyzed market trends and customer insights to inform product positioning and pricing strategies.
Sales Manager
1 Year 4 Months- - Oversaw organization's sales policies, objectives, and initiatives. During that time, exceeded forecasted KPIs by ~8 percentage points.
- - Oversaw organization's sales policies, objectives, and initiatives. During that time, exceeded forecasted KPI's by ~8 percentage points.
- - Expanded onshore presence by opening ~1,000-seat sales center in Scottsdale, Arizona.
- Demonstrated 1 year and 5 months of consistent employment in sales leadership
- Achieved President's Club status twice for outstanding sales performance
Sales Coach
3 Years 9 Months- - 4x President's Club Award Winner
- - Achieved top performance by adapting strategies to rapidly changing, competitive home services environment.
- - Assessed training program effectiveness regularly and addressed areas needing improvement.
- - Managed recruitment, training, and development of sales team, surpassing peers in overall performance by ~10 percentage points.
- Accumulated 3 years and 10 months of professional experience
Sales Executive
3 Months- - President's Club Award Winner
- - Achieved top lead conversion rate among sales executives.
- - Ranked highest in home security attachment sales among executives.
- - Attained highest gross profit generation per sales opportunity.
- 4 months
General Manager
8 Years 11 Months- - Established and administered annual budget with controls that ensured adherence to financial limits and supported successful food service operation.
- - Delivered business strategy and developed systems and procedures that enhanced operational quality and increased team efficiency.
- - Organized budgets and oversaw P&L's, consistently achieving margin targets to align with growth plans.
- 9 years
Education
Bachelor of Science (B.S.) - Community and Consumer Studies
Bachelor of Science - Human Development, Family Studies, and Related Services
Skills
Digital Marketing
Marketing Strategy
Operations management
Leadership development
Market Penetration
Sales forecasting
Organizational development
Business expansion
Process Improvement
Strategic partnerships
Performance analysis
Certification
- Certified Change Management Professional (CCMP)
- Eagle
- Griffin Hill Certified
- Lean Six Sigma Green Belt (ICGB)
Languages
Russian (Limited Working)
English (Native or Bilingual)
Timeline
Executive Vice President of Commercial Operations
Clearlink
01.2026 - CurrentRead More
Executive Vice President of Growth and Operations
Clearlink
05.2024 - 02.2026Read More
Chief Revenue Officer (CRO)
LiveEasy
11.2022 - 05.2024Read More
Vice President of Sales
TruGreen
10.2021 - 10.2022Read More
Senior Vice President of Sales and Operations
Clearlink
06.2019 - 10.2021Read More
Senior Vice President of Partner Strategy
Clearlink
02.2019 - 06.2019Read More
Vice President of Sales & General Manager
Clearlink
09.2017 - 02.2019Read More
Senior Sales Director
Clearlink
11.2016 - 10.2017Read More
Director of Sales
Clearlink
01.2016 - 11.2016Read More
Sales Manager
Clearlink
09.2014 - 01.2016Read More
Sales Coach
Clearlink
04.2012 - 01.2016Read More
Sales Executive
Clearlink
01.2012 - 04.2012Read More
General Manager
Wholesale Value Stores
05.2003 - 04.2012Read More
University of Utah
Bachelor of Science from Human Development, Family Studies, and Related Services
Read More
University of Utah
Bachelor of Science (B.S.) from Community and Consumer Studies
Read More
Honors-Awards
Employee of the Year, Utah Business Magazine SAMY Nominee, Utah Business Magazine SAMY Nominee, 10x President's Club Award Winner, Eagle Scout