Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Shelley Hendricks

Maui,HI

Summary

Dynamic marketing leader with proven success in strategic planning and campaign development at The Shops at Wailea. Expert in leveraging comprehensive marketing initiatives to drive brand visibility and sales. Renowned for exceptional team collaboration and innovative problem-solving skills, achieving significant market growth. Demonstrates a trustworthy and flexible approach to achieving corporate objectives.

Overview

23
23
years of professional experience

Work History

Marketing Manager

The Shops at Wailea
Maui, HI
09.2021 - Current
  • Collaborate with General Manager, VP, and Director of Marketing to create impactful marketing plans for The Shops at Wailea (TSAW).
  • Direct assessment and strategy of marketing and promotional initiatives with external marketing partners.
  • Oversee TSAW website development and maintenance.
  • Plan and execute on-going Concierge, Cultural, and Signature events held at TSAW.
  • Plan and oversee fashion & lifestyle and dining photo shoots for TSAW promotional materials.
  • Collaborate with senior leadership to gather, assess, and analyze market and tourism data for strategic planning.
  • Facilitate collaboration between merchants and public relations/social media agencies for seamless outreach.
  • Assess projects against budgets and timelines, keeping team and assignments on task.
  • Track budgets for all marketing initiatives and provided regular updates for senior management.
  • Analyze sales data to update a product or adjust marketing strategy.
  • Develop and supervise marketing campaigns and events to maximize income and achieve audience targets.
  • Create content for promotional materials, including print ads, brochures, flyers, and websites.
  • Deliver marketing strategy updates to upper-level management.
  • Generated ideas to increase sales through creative promotions.
  • Develop social media marketing strategies to help brand company and increase sales.
  • Develop marketing strategies based on corporate objectives and market trends.
  • Develop and manage digital marketing campaigns.
  • Plan advertising campaigns for online, print and other mediums.
  • Oversee the company's marketing budget.
  • Evaluate the effectiveness of marketing campaigns using analytics tools.

Advertising Account Executive

Gilbert & Associates
Maui, HI
08.2016 - 06.2020
  • Oversaw marketing, advertising, public relations, and event coordination for clients in hospitality, grocery/food, and retail sectors on Maui.
  • Organized and managed recurring monthly events for leading shopping centers on Maui.
  • Developed relationships with local non-profits and businesses while assisting in planning community events.
  • Established connections with retail merchants to drive promotional success.
  • Conducted ongoing market research for clients.
  • Created, presented and executed promotional campaigns.
  • Developed and managed promotional strategies across print, radio, digital and social media platforms.
  • Wrote and disseminated press releases on an ongoing basis
  • Created and managed client websites.
  • Executed custom marketing materials aligned with client objectives.
  • Compiled monthly reports detailing analytics for digital and social media.
  • Crafted compelling content for radio, print, and digital advertisements.
  • Regularly engaged with print, radio, and television media on Maui and Oahu.
  • Developed annual marketing budgets in alignment with strategic goals.
  • Managed all contracts and invoicing of clients and vendors.
  • Managed all aspects of photo and video shoots for client advertisements.
  • Oversaw comprehensive signage project encompassing design, production, and installation for large Maui resort.
  • Assessed effectiveness of completed campaigns against established goals and objectives.
  • Coordinated production of print ads, radio spots, television commercials and web content.
  • Created media plans, negotiated rates and purchased media space.
  • Researched target audiences to develop effective marketing strategies.
  • Wrote strong advertising copy for use in email blasts, social media posts and online ads.

Property Manager & Commercial Design Assistant

CB Hendricks & Associates
Danville, CA
11.2004 - 05.2015
  • Accountable for day-to-day operations.
  • Managed Executive Rental Units.
  • Utilized marketing strategies to secure prospective residents.
  • Interviewed and screened potential renters.
  • Booked rentals and collected rent.
  • Answered renters' requests, complaints and concerns.
  • Managed property renovations and maintenance.
  • Responsible for overseeing and enhancing the value of the property.
  • Oversaw maintenance and cleaning operations for rental units.
  • Responsible for landscape design and maintenance.
  • Ensured consistent upkeep and weekly checks of pool systems.
  • Managed financial records and transactions.
  • Assisted with planning and coordinating of renovations and designing of offices, hotels, country clubs, and residential properties.
  • Coordinated with vendors for the procurement of services such as repairs, renovations, landscaping.

Executive Assistant to CEO

Maui Economic Development Organization
Maui, HI
04.2002 - 10.2004
  • Contributed to planning and execution of projects focused on environmental preservation in Maui.
  • Facilitated the development of a green housing project through comprehensive research and strategic planning.
  • Managed the office - responsible for answering the telephone, filing, taking minutes, dictation, typing correspondence, creating spreadsheets, designing marketing materials, coordinating travel arrangements, as well as planning and attending member meetings and a land blessing ceremony.
  • Documented comprehensive meeting notes and distributed them post-meeting.
  • Developed effective filing systems for easy retrieval of information when needed.
  • Facilitated agendas for board meetings and distributed support materials in advance to ensure successful sessions.

Education

Bachelor of Arts Degree - Communications and Business Management

University of Calgary
Calgary, AB
01.1993

Skills

  • Sales
  • Marketing
  • Public relations
  • Customer service
  • Microsoft 0ffice 365
  • Macintosh Software
  • Adobe Creative Suite
  • Photoshop
  • Website design and analytics
  • Social Media Marketing
  • Event planning and management
  • Copywriting
  • Digital marketing
  • Retail marketing
  • Strategic planning
  • Advertising management
  • Budgeting and allocation
  • Marketing campaign development & management
  • Marketing analytics
  • Media Buying

References

References available upon request.

Timeline

Marketing Manager

The Shops at Wailea
09.2021 - Current

Advertising Account Executive

Gilbert & Associates
08.2016 - 06.2020

Property Manager & Commercial Design Assistant

CB Hendricks & Associates
11.2004 - 05.2015

Executive Assistant to CEO

Maui Economic Development Organization
04.2002 - 10.2004

Bachelor of Arts Degree - Communications and Business Management

University of Calgary

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Shelley Hendricks