Shelley Radcliff
Decatur,GA
Summary
Professional media producer with a strong track record in leading high-impact projects. Skilled in project management, budgeting, and creative development, with a keen focus on team collaboration and achieving results. Known for adaptability and reliability in fast-paced, changing environments. Effective communicator with a proven ability to drive success through innovative strategies and meticulous execution.
Overview
27
27
years of professional experience
Work History
Executive Producer
Accenture
03.2011 - Current
- Executive Producer/liaison between clients and the advertising agency; responsible for planning and coordinating photography-related projects for Retail Advertisement Companies
- Client portfolio includes: Aaron's Furniture Inc., Acuity Brands, Aquatic Whirlpools, Brylane Home, Bealls and Burkes Outlet Stores, Inc., Big Red Rooster, Bloomingdales, Business Incentives, Inc., Carlson Marketing, Coca-Cola, Comcast, Expo, Globe Union, Hansgrohe, Haverty’s, HomeSmart Furniture, IHG Staybridge, Kolar, Nioxin, Rich’s, Surya, UNICEF based in Europe, The Home Depot, Walmart and Winterthur.
- Newell Brands, Inc.-GBU's include Baby Jogger, Ball, Bionaire, Century, Calphalon, Décor, Elmer’s, Food Saver, Graco, Goody, Irwin Tools, Levolor, Mr. Coffee, Rubbermaid Commercial, Rubbermaid and Sharpie.
- Spearheaded creative development for projects, leading brainstorming sessions and guiding the team in conceptualization efforts.
- Developed creative concepts, driving innovative marketing campaigns that increased brand visibility and engagement.
- Managed budgets and resources effectively to reduce production costs while maintaining high production value.
- Worked with the creative team to find perfect locations for creative projects.
- Managed projects encompassing 15 to 30 employees with a flexible, interactive approach.
Account / Project Manager
RR Donnelley
09.2010 - 03.2011
- Project Manager/partnered with Creative Director in coordinating the creative design, copywriting and production for 1,500 greeting cards for the Europe based UNICEF organization
- Served as primary liaison between creative designers in the RRD Atlanta office, RRD Poland office, RRD Poland technology division, RRD China plant and UNICEF to meet their greeting card objectives which were to create unique Christmas cards to be viewed and procured by 30+nations
Senior Producer
Schawk, Inc. / Anthem Worldwide / Brandimage
07.2009 - 09.2010
- Senior Producer/planning and coordinating photography related projects for Retail Advertisement Companies
- In conjunction; I serve as Traffic Coordinator, working closely with the Account Supervisors and Account Executives, by taking the lead in managing creative projects for the agency’s accounts
- Client portfolio includes: The Home Depot Internet, Weekly Consumer Circulars and Direct to Consumer Catalogs, Contractor Services, Home Services and Calphalon
Account Manager / Senior Producer
Ambrosi
09.2001 - 05.2008
- Account Executive/liaison between clients and the advertising agency; responsible for the day-to-day production and completion of all projects
- Client portfolio included: Aquatic Whirlpools, Globe Union, Kolar, Nioxin, and The Home Depot Internet, Weekly Consumer Circulars and Direct to Consumer Catalogs
- Lateral position to Senior Producer in 2005 to plan and coordinate all aspects of photography production for various Retail Advertisement Corporations
- Client portfolio included: Aquatic Whirlpools, BrylaneHome, Expo, Hansgrohe, Haverty’s, Globe Union, Kolar, Nioxin, and The Home Depot Internet, Weekly Consumer Circulars and Direct to Consumer Catalogs
Account Executive
Cadmus Com Atlanta
05.1998 - 12.2001
- Guided and directed all facets of creative design, photography, copywriting and production of retail and direct mail products while ensuring brand strategy execution for major clientele including: Bloomingdales, Business Incentives, Inc
- Carlson Marketing, Rich’s and Winterthur
- Researched and reviewed the product lines, services, current advertisement promotions and market audience of each account to ensure client profitability and 100% satisfaction
- Served as formal liaison between clients and advertising agencies, and generated budgets, estimates and billing invoices
- Ensured that all projects were complete according to client budgets and specifications
Education
Bachelor of Science (BS) - Business Administration, Management and Operations
Providence College
01.1984
Associate of Science (AS) - Business Administration and Management, General
Newbury College
01.1982
Skills
- Account Management
- Budgeting and Forecasting
- Business Case Development
- Critical Thinking
- Multitasking
- Photo and Video Production Lead
- Strategic Brand Management
- Technical Knowledge
Timeline
Executive Producer
Accenture
03.2011 - Current
Account / Project Manager
RR Donnelley
09.2010 - 03.2011
Senior Producer
Schawk, Inc. / Anthem Worldwide / Brandimage
07.2009 - 09.2010
Account Manager / Senior Producer
Ambrosi
09.2001 - 05.2008
Account Executive
Cadmus Com Atlanta
05.1998 - 12.2001
Associate of Science (AS) - Business Administration and Management, General
Newbury College
Bachelor of Science (BS) - Business Administration, Management and Operations
Providence College
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