SHELLEY WIELAND
San Francisco Bay Area
Summary
Results-driven pharmaceutical and medical device sales professional with more than 20 years of experience driving territory growth, launching healthcare products, and building relationships with physicians, surgeons, hospitals, and healthcare systems. Recognized as a Top Sales Representative at Cyberonics and Regional Sales Trainer at Biogen.
Overview
28
28
years of professional experience
Work History
Owner & Business Development Manager
Tiki RV Rentals & Sales
01.2018 - Current
- Established nationwide RV rental and sales business, expanding market reach.
- Managed marketing strategies, operations, pricing, vendor partnerships, and customer relationships to enhance service delivery.
- Developed referral network to drive repeat business.
Founder & President
SW Marketing LLC
03.2006 - 03.2020
- Founded and expanded multi-location retail business, growing to eight boutiques in Bay Area.
- Directed sales, hiring, budgeting, operations, and partnerships to achieve sustainable growth.
- Analyzed sales performance and implemented targeted initiatives to increase profitability.
Specialty Pharmaceutical Sales Manager
Biogen
04.2004 - 04.2006
- Surpassed sales objectives through targeted territory management and effective clinical selling.
- Cultivated physician relationships to improve product visibility and build trust.
- Selected as regional sales trainer to mentor new pharmaceutical representatives on product knowledge and sales strategies.
- Promoted Avonex, leading multiple sclerosis therapy, to neurologists and healthcare providers, increasing awareness and adoption.
Senior Medical Device Sales Representative
Cyberonics
06.2000 - 05.2004
- Ranked as top sales representative nationwide for VNS therapy implantable device in epilepsy treatment.
- Managed extensive territory across Northern and Central California, driving engagement in key markets like Sacramento, Walnut Creek, Fresno, Bakersfield, and Reno/Tahoe.
- Developed and maintained strong relationships with neurologists, neurosurgeons, hospital systems, operating room teams, and patients to enhance collaboration and ensure optimal patient outcomes.
- Led clinical education initiatives and physician presentations to promote VNS therapy adoption, providing procedural support to enhance implementation.
Pharmaceutical Sales Representative
Knoll Pharmaceutical
06.1999 - 06.2000
- Promoted Vicoprofen, a newly introduced pain management therapy, to over 100 physicians and healthcare professionals, enhancing product awareness and adoption.
- Cultivated strong relationships with over 50 physicians, pain centers, office staff, and healthcare decision-makers, facilitating collaboration and support for pain management solutions.
- Achieved and exceeded sales goals through consultative selling and effective territory management.
- Managed East Bay territory, including Walnut Creek, Oakland, San Ramon, Pleasanton, Danville, and Hayward.
Medical Device Sales Representative
MedaSonics
06.1998 - 06.1999
- Sold diagnostic medical devices, including Doppler ultrasound technology, to hospitals and healthcare professionals.
- Implemented strategic sales plans to expand territory coverage and accelerate revenue growth.
- Launched outside sales force to enhance client outreach and increase market presence.
Education
Bachelor of Arts - Speech Communication
California State University
Hayward, CAAssociate of Science - Biology and Chemistry
Elgin Community College
Elgin, ILSkills
- Business development
- Sales strategy
- Sales cycle management
- Market entry strategies
- Territory management
- Retail market expansion
- Market analysis
- Customer engagement strategies
- Cross-selling strategies
- Relationship management and networking
- Presentation skills and negotiation techniques
Timeline
Owner & Business Development Manager
Tiki RV Rentals & Sales
01.2018 - Current
Founder & President
SW Marketing LLC
03.2006 - 03.2020
Specialty Pharmaceutical Sales Manager
Biogen
04.2004 - 04.2006
Senior Medical Device Sales Representative
Cyberonics
06.2000 - 05.2004
Pharmaceutical Sales Representative
Knoll Pharmaceutical
06.1999 - 06.2000
Medical Device Sales Representative
MedaSonics
06.1998 - 06.1999
Bachelor of Arts - Speech Communication
California State University
Associate of Science - Biology and Chemistry
Elgin Community College