SHELLEY WIELAND
San Francisco Bay Area
Summary
Results-driven pharmaceutical and medical device sales professional with more than 20 years of experience driving territory growth, launching healthcare products, and building relationships with physicians, surgeons, hospitals, and healthcare systems. Recognized as a Top Sales Representative at Cyberonics and Regional Sales Trainer at Biogen.
Overview
30
30
years of professional experience
Work History
Owner & Business Development Manager
Tiki RV Rentals & Sales
01.2018 - Current
- Established nationwide RV rental and sales business, expanding market reach.
- Managed marketing strategies, operations, pricing, vendor partnerships, and customer relationships to enhance service delivery.
- Developed referral network to drive repeat business.
Founder & President
SW Marketing LLC
03.2006 - 03.2020
- Founded and expanded multi-location retail business, growing to eight boutiques in Bay Area.
- Directed sales, hiring, budgeting, operations, and partnerships to achieve sustainable growth.
- Analyzed sales performance and implemented targeted initiatives to increase profitability.
Specialty Pharmaceutical Sales Manager
Biogen
04.2004 - 04.2006
- Surpassed sales objectives through targeted territory management and effective clinical selling.
- Cultivated physician relationships to improve product visibility and build trust.
- Selected as regional sales trainer to mentor new pharmaceutical representatives on product knowledge and sales strategies.
- Promoted Avonex, leading multiple sclerosis therapy, to neurologists and healthcare providers, increasing awareness and adoption.
Senior Medical Device Sales Representative
Cyberonics
06.2000 - 05.2004
- Ranked as top sales representative nationwide for VNS therapy implantable device in epilepsy treatment.
- Managed extensive territory across Northern and Central California, driving engagement in key markets like Sacramento, Walnut Creek, Fresno, Bakersfield, and Reno/Tahoe.
- Developed and maintained strong relationships with neurologists, neurosurgeons, hospital systems, operating room teams, and patients to enhance collaboration and ensure optimal patient outcomes.
- Led clinical education initiatives and physician presentations to promote VNS therapy adoption, providing procedural support to enhance implementation.
CNS Specialty Sales Representative
Pfizer Pharmaceutical
01.1998 - 06.2000
- Promoted central nervous system therapies, including Neurontin and Aricept, while educating physicians on clinical efficacy and safety profiles to enhance patient outcomes.
- Managed specialty territory, engaging neurologists, psychiatrists, pain specialists, and key healthcare providers in the bay area to drive product awareness.
- Executed territory business plans and identified growth opportunities, achieving or exceeding sales objectives through targeted strategies.
Medical Device Sales Representative
MedaSonics
06.1998 - 06.1999
- Sold diagnostic medical devices, including Doppler ultrasound technology, to hospitals and healthcare professionals.
- Implemented strategic sales plans to expand territory coverage and accelerate revenue growth.
- Launched outside sales force to enhance client outreach and increase market presence.
Pharmaceutical Sales Representative
Knoll Pharmaceutical
01.1997 - 01.1998
- Achieved and exceeded sales goals through consultative selling and effective territory management.
- Promoted Vicoprofen, a newly introduced pain management therapy, to over 100 physicians and healthcare professionals, resulting in increased product adoption across the territory.
- Cultivated strong relationships with over 50 physicians, pain centers, and healthcare decision-makers, driving collaboration and support for effective pain management solutions.
- Managed East Bay territory, strategically covering Walnut Creek, Oakland, San Ramon, Pleasanton, Danville, and Hayward to optimize market reach and engagement.
Education
Bachelor of Arts - Speech Communication
California State University
Hayward, CAAssociate of Science - Biology and Chemistry
Elgin Community College
Elgin, ILSkills
- Business development
- Sales strategy
- Sales cycle management
- Territory management
- Market entry strategies
- Market development
- Market analysis
- Customer engagement strategies
- Strategic partnerships
- Relationship management and networking
- Presentation skills and negotiation techniques
Timeline
Owner & Business Development Manager
Tiki RV Rentals & Sales
01.2018 - Current
Founder & President
SW Marketing LLC
03.2006 - 03.2020
Specialty Pharmaceutical Sales Manager
Biogen
04.2004 - 04.2006
Senior Medical Device Sales Representative
Cyberonics
06.2000 - 05.2004
Medical Device Sales Representative
MedaSonics
06.1998 - 06.1999
CNS Specialty Sales Representative
Pfizer Pharmaceutical
01.1998 - 06.2000
Pharmaceutical Sales Representative
Knoll Pharmaceutical
01.1997 - 01.1998
Bachelor of Arts - Speech Communication
California State University
Associate of Science - Biology and Chemistry
Elgin Community College