Shelley Zaremba
Strategic Marketing & Communications Partner
West Chicago,IL
Summary
Results-driven marketing leader with 20 years in financial services. Expertise in developing and executing cross-channel marketing strategies to drive customer acquisition and revenue growth. Experienced in team management and fostering strong cross-functional partnerships. Adaptable under pressure, with a focus on operational efficiency.
Experienced with strategic planning, team leadership, and operational management. Utilizes comprehensive business acumen to drive efficiency and innovation. Track record of fostering collaborative environments and achieving high-impact results.
Overview
5
5
years of post-secondary education
20
20
years of professional experience
Work History
Sr. Manager Discover Card Marketing
Capital One Through Acquisition of Discover
Riverwoods, IL
05.2025 - 08.2026
- Developed legacy paid benefit discontinuation communications
- Spearheaded change of terms document related to Identity Theft Protection to support migration to Capital One
- Designed and developed pre and post communications for Identity Theft Protection migration
- Redesigned all Identity Theft Protection email alerts for Capital One systems
- Supported team with the transition to Capital One
Sr. Manager Enterprise Program Marketing
Discover Financial Services
Riverwoods , IL
02.2022 - 05.2025
- Delivered 21% increase in Identity Theft Protection enrollments while driving down CPE by 18%
- Drove additional 10% lift in Identity Theft Protection enrollments by launching Friends and Family marketing campaign with $0 CPE
- Managed $9MM marketing budget for creative development and paid channel marketing
- Partnered with technology to reduce tech diff rate from 18% to under 5% resulting in 17K incremental enrollments
- Led integration of brand design system for Enterprise Programs
- Built and enhanced benefit communication strategy that contributed to increased JDP benefit awareness of 3 or more benefits from 66% to 74%
- Identified permanent navigation opportunities in mobile app that led to incremental 20K visits per day
- Led enterprise wide marketing plan and strategy for Online Privacy Protection launch targeted for May 2022
- Responsible for hiring, training and coaching marketing associates
Sr. Manager Products and Innovation
Discover Financial Services
Riverwoods , IL
11.2017 - 03.2020
- Saved $8.5MM annually by building and presenting business case to gain executive approval to sunset 5 underperforming benefits
- Saved additional $2MM in 2018 and $10MM- $15MM in 2019 by further benefit evaluation and sunset of Price Protection
- Lead Identity Theft Protection marketing strategy and creative repositioning with multiple agencies with condensed timelines to meet early 2019 in market date
- Increased site marketing impressions by 115% by implementing targeting expansion strategy
- Increased email CTR 40% and enrollment 50% by executing multi variant email test over 3 months
- Launched credit resource center for Identity Theft Protection including onsite project management of video creation
- Stood up digital paid media strategy for Identity Theft Protection including display, social media, paid search, Gmail and native placements
- Reduced direct mail CPP by 15% with 5% increase in enrollments
- Coached and developed team of 2 marketing associates and managed $25MM budget annually
Project Manager/Manager Acquisition
Discover Finacial Services
Riverwoods, IL
08.2010 - 11.2017
- Worked closely with Brand and Product launch teams as direct mail lead for test phase and product launch strategy of Discover it flagship card
- Organized and led department workshops to introduce brand personality and provide guidance for consistent execution across all acquisition channels
- Managed creative development and test strategy for over 53 direct mails tests resulting in observed lifts between 20% - 30% and identifying 9 new rotational controls.
- Focused on segmentation messaging and creative rotation to increase new account growth by 10%
- Developed communication strategy to support launch of multiple new initiatives including: Freeze, FICO trending and Double Cashback
- Managed cross channel communication team that drove 80k incremental new accounts through testing
- Reduced YOY CPA by 3% (2016)
Assoc./Sr. Assoc. ACQ & Bank Affiliate Marketing
Discover Finacial Services
Riverwoods, IL
10.2006 - 08.2010
Education
Bachelor of Science - Management, Minor in Marketing
University of Illinois At Chicago
Chicago, IL 08.1999 - 11.2004
Skills
Strategic planning
Cross-functional collaboration
Troubleshooting and problem resolution
Talent development
Brand management
Employee coaching and mentoring
Business analysis and reporting
Process improvement
Market analysis
Data-driven decision making
Awards
5 time President's Award 2011, 2012, 2015, 2017, 2019
Q3 2021 Excellence Award for building integrated benefits communication strategy
Additional Information
2021-2022 Menttium Program - Mentee
Emerge Leadership Development Program Cohort 26
Timeline
Sr. Manager Discover Card Marketing
Capital One Through Acquisition of Discover
05.2025 - 08.2026
Sr. Manager Enterprise Program Marketing
Discover Financial Services
02.2022 - 05.2025
Sr. Manager Products and Innovation
Discover Financial Services
11.2017 - 03.2020
Project Manager/Manager Acquisition
Discover Finacial Services
08.2010 - 11.2017
Assoc./Sr. Assoc. ACQ & Bank Affiliate Marketing
Discover Finacial Services
10.2006 - 08.2010
Bachelor of Science - Management, Minor in Marketing
University of Illinois At Chicago
08.1999 - 11.2004