Sherilynn Smart
Hercules,CA
Summary
Seasoned educator offering 36 years experience in education in the beauty industry. Focused on building and enhancing relationships, meeting the needs of both the manufacturer and the customers. Desire a growth-oriented position in a dynamic, collaborative environment.
Overview
26
26
years of professional experience
1
1
Certification
Work History
REGIONAL EDUCATION MANAGER
REDKEN
07.2023 - Current
- Strategizing with Directors of Education, District Sales Managers, Salon Business Partners, and Salon Business Development to drive Omni sales to help the team reach their KPIs on new product launches.
- Creating training content, coaching, mentoring, and training Redken Regional Educators, Redken Artists and Contract Artists.
- Working closely with Redken's Marketing Team on product new launches.
REGIONAL EDUCATOR
REDKEN
10.2017 - 06.2023
- Built strong relationships with salons, stylists, and business partners with an Omni approach
- Facilitated In Salon, Digital, and Salon Centric In-Store education, with a 40.5% increase in a saturated market last year
- Double digits increase in the previous years
- Worked closely with the marketing team on new launches
- Trained and inspired over 100 new hires for the Redken Artist Community and over 30 Full time Redken Educators.
OWNER
SHERILYNN JADE SALON
01.1998 - 01.2020
- Worked closely with SBP and DSM to create quarterly promotions to create excitement and sales of new product launches and existing retail.
- Managed day-to-day operations including retail, managing inventory, and budgets.
- Created an associate program including retail sales, technical, consultations, and communication skills.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Established a positive work culture that fostered employee engagement, collaboration, and loyalty
- Mentored staff members on best practices in customer service and sales techniques, leading to increased performance day-to-day
Contract ARTIST
PUREOLOGY
01.2001 - 10.2017
- Created content and executed Pureology Education training programs for the artist network
- Wrote content for online countless blogs to support product and brand influence
- Developed and facilitated trainings at the Salon Centric stores and in salons across the U.S
- Increasing Pureology sales and brand awareness
- Elected to be on the Leadership and Social media team
- Worked on numerous editorial shoots that went to print.
Education
BACHELOR OF SCIENCE - health, entreprenuership and innovation
Arizona State University
Tempe, AZ05.2024
Associate of Applied Science -
Maricopa Community Colleges - Mesa Community College
Mesa, AZ12.2022
Skills
- Cross collaboration
- Multicultural Sensitivity
- Strong Work Ethic
- Attention to Detail
- Relationship Building
- Content Development
- Presentation Skills
- Staff Development
- Instructor Training
Certification
California Cosmetology License, KK154497
Courses Completed
- Channel Management and Retailing
- Brand and Product Management
- Excel
- PowerPoint
Timeline
REGIONAL EDUCATION MANAGER
REDKEN
07.2023 - Current
REGIONAL EDUCATOR
REDKEN
10.2017 - 06.2023
Contract ARTIST
PUREOLOGY
01.2001 - 10.2017
OWNER
SHERILYNN JADE SALON
01.1998 - 01.2020
BACHELOR OF SCIENCE - health, entreprenuership and innovation
Arizona State University
Associate of Applied Science -
Maricopa Community Colleges - Mesa Community College
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