Sherri M Butler
Event Director, Business Development
Florence,Arizona
Summary
Results-oriented manager with a proven track record of orchestrating and leading large-scale events to attain substantial revenue growth, as well as secure a loyal customer base and lucrative business development opportunities. Marketing research and coordination to increase traffic and improve bottom-line results. Cultivate industry-wide partnerships with customers and key stakeholders increasing purchase orders and growth opportunities to potential leads. Fundraising successes working with current and new sponsors.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Special Events Director/ Business Development Management
Greater Florence Chamber Of Commerce
10.2019 - Current
- Donor relations ($6K+ monetary & in-kind) for Florence Women in Business.
- Drive net new business planning & executing networking events (31+) and grand openings (32+)
- Increase Gift Shop Sales (34%) net gain from events such as the Florence Farmers Market
- $6K+ Florence tourism value revenue increase hosting film production on location at McFarland State Historic Park
- Notify community partners about events and businesses developments
- Fundraising net gain of $38K+ monetary; $5K+ in-kind sponsorships.
- Arrange Ernest Talks events (30+) in collaboration with Arizona Humanities and local historians
- Manage vendor recruitment operations for multiple ongoing events (3K+), as well as onboard volunteers, to support event execution
- Cultivate strategic relationships with business owners by catering to their relocation and development needs
- Liaison between the Greater Florence Chamber of Commerce, the Town of Florence, Pinal County Government, Arizona Parks & Trails, and the public.
- Streamlined event logistics, reducing costs and improving overall efficiency.
- Enhanced guest experiences by meticulously planning and executing high-quality special events.
- Collaborated with cross-functional teams to ensure seamless event execution.
- Self-motivated, with a strong sense of personal responsibility.
Event Planning - Pita Patio Grill
Self-employed - Pita Patio Marketplace
01.2021 - 01.2023
- Handled all aspects of event organization and marketing of Pita Patio Marketplace at the Pita Patio Grill
- Increased restaurant sales due to event held on location.
- Managed event logistics, ensuring timely set-up and breakdown of venues.
- Collaborated with vendors to secure high-quality products and services, contributing to successful events.
Gift Shop Manager - McFarland State Historic Park
Greater Florence Chamber Of Commerce
06.2019 - 09.2019
- Managed multifaceted gift shop operations and supported businesses collaborating with local vendors (48+) upselling products across multiple marketing channels
- Researched and contributed to advertising campaign for 5K+ Destination Florence business directories
- Volunteer recruitment for building maintenance
- Conducted inventory and commission reports for Accounts Payable
- Recorded statistics for Arizona State Parks & Trails
- Ordered & stocked state-wide literature for tourism department
- McFarland State Historic Park docent.
- Boosted sales through the development of creative marketing strategies and in-store promotions.
- Increased customer satisfaction by implementing efficient inventory management and product display techniques.
Paraprofessional - Special Education
J.O. Combs Unified School District
03.2013 - 05.2017
- Delivered individual and group instruction to special and general education students of all ages
- Devised learning techniques to meet each individual students' diverse learning abilities and collaborated with teachers to prepare materials and activities.
- Enhanced student support by delivering one-on-one and small group assistance in various subjects.
- Collaborated with teachers to develop and implement individualized education plans for students with special needs.
- Facilitated communication between general education and special education staff, promoting effective collaboration on behalf of students'' best interests.
Education
Some College (No Degree) - Earned 30 Credits With An Emphasis On Business Related Studies
Skills
- Sales Strategies
- Lead Management & Conversion
- Competitive Analysis
- Event Coordination and Promotion
- Market Analysis
- Brand Development
- Fundraising Support
- Creative Direction
- Registration management
- Relationship Building
- Project Planning
- Problem Resolution
- Teamwork and Collaboration
- Networking
- Organization and Time Management
- Fundraising Support
- Creative Direction
- Registration management
Certification
- Social Entrepreneurship - HP LIFE e-Learning
- Customer Relationship Management - HP LIFE e-Learning
- Sales Forecasting - HP LIFE e-Learning
Volunteer History
FUTURE FORWARD FOUNDATION, INC. (3F)
Garden Coordinator - Community Gardens 2015 - 2019 - VOLUNTEER
Assisted in administrative functions of the organization as assigned by the Executive Director including events, setup,
classes, data entry, inventory management, and receipts management. Planted, transplanted, harvested produce.
KATHRYN SUE SIMONTON ELEMENTARY SCHOOL
Project Coordinator -School Garden 11/2012 - 06/2017 - VOLUNTEER
Maximized participation among students in club activities by cultivating relationships with PTO organizations and staff
members. Built and maintained a strong rapport with AmeriCorps VISTA member, volunteering at the gardening program.
Acquired donations and planned/coordinated fundraising events. Worked closely with Arizona Farm Bureau, Supplemental
Nutrition Assistance Program, and Pinal County Extension Office to secure new educational initiatives. Led promotional
efforts for the "Good Neighbor Good Grounds" coffee grounds recycling program in coordination with McDonald's.
-Created and managed gardening projects and after-school garden club.
-Oversaw the efficiency, project scope, schedule, and budget while working with vendors and contractors.
-Specialized in administration including research, evaluation, and recommendations for project rollout plans.
-Successfully supervised, investigated, and resolved complex issues.
-Recruited faculty sponsors and established relationships with staff and PTO organizations to promote club activities.
-Prepared and taught a gardening related curriculum regarding botany, entomology, sustainable agriculture, soil
science, irrigation, as well as safe practices in a gardening environment.
-Worked in cooperation with an AmeriCorps VISTA member who volunteered with the after-school gardening
program.
-Expanded educational opportunities through collaborations with federally funded agencies such as the Supplemental
Nutrition Assistance Program (SNAP-Ed), Pinal County Extension Office, and the Arizona Farm Bureau.
-Coordinated fundraising events, delivered operational support, solicited donations, managed correspondence and
organized records.
Timeline
Event Planning - Pita Patio Grill - Self-employed - Pita Patio Marketplace
01.2021 - 01.2023
Special Events Director/ Business Development Management - Greater Florence Chamber Of Commerce
10.2019 - Current
Gift Shop Manager - McFarland State Historic Park - Greater Florence Chamber Of Commerce
06.2019 - 09.2019
Paraprofessional - Special Education - J.O. Combs Unified School District
03.2013 - 05.2017
Pikes Peak State College - Some College (No Degree), Earned 30 Credits With An Emphasis On Business Related Studies
- Social Entrepreneurship - HP LIFE e-Learning
- Customer Relationship Management - HP LIFE e-Learning
- Sales Forecasting - HP LIFE e-Learning
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