Summary
Overview
Work History
Education
Skills
Timeline
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Sherri Espinoza

Pomona,CA

Summary

Sales & Marketing Director with a proven track record at Prowest Engineering, Inc., driving business growth through strategic market analysis and innovative promotional campaigns. Skilled in contract negotiations and team leadership, I consistently enhance customer engagement, achieving significant market share expansion and fostering strong client relationships.


Knowledgeable with strong background in driving sales and marketing initiatives. Demonstrated expertise in market analysis and team leadership to achieve business objectives.

Overview

27
27
years of professional experience

Work History

Sales & Marketing Director

Prowest Engineering, Inc.
02.2010 - Current
  • Analyzed sales and marketing data for improved strategies.
  • Conducted market research to identify new business opportunities.
  • Improved brand visibility with well-executed promotional campaigns.
  • Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
  • Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
  • Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
  • Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.

National Sales Manager

O.E. Clark Paper Box Company
01.1998 - 12.2009
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
  • Attended events, seminars, and manufacturer product showcases.
  • Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
  • Met with customers to give sales presentations, negotiate contracts and promote services.
  • Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
  • Liaised with marketing and product development departments to maintain brand consistency.

Education

High School Diploma -

Wilson High School
Hacienda Heights, CA

Associate of Arts - Paralegal Studies

Pratt College
Rancho Cucamonga, CA

Skills

  • Team leadership
  • Business growth and retention
  • Sales tracking
  • Rapport and relationship building
  • Sales presentations
  • Leads prospecting
  • Contract negotiations
  • Sales and prospect management
  • Marketing planning

Timeline

Sales & Marketing Director

Prowest Engineering, Inc.
02.2010 - Current

National Sales Manager

O.E. Clark Paper Box Company
01.1998 - 12.2009

High School Diploma -

Wilson High School

Associate of Arts - Paralegal Studies

Pratt College

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Sherri Espinoza