Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Licenses
Work Availability
Quote
Timeline
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Sherri A. Moore

Sherri A. Moore

Largo,FL

Summary

Through experience and professional education, I acquired valuable skills to confidently manage a business. At the University of Cincinnati, I achieved a bachelor's degree in Business Administration and Certificate of Leadership. Additionally, I have a year of graduate level education from Liberty University. Throughout my collegiate years, I worked and studied abroad gaining business experience on an international level. As the General Manager of Wurst Bar in the Square, I was responsible for all business operations including marketing, procurement, menu creation, training, hiring, inventory, and financial reporting. In the insurance industry, I learned professional sales flow processes and closing techniques. As an experienced business owner, I have developed competencies vital to success and growth in competitive markets. Combined, my education and experience have laid the foundation of a business leader, who is eager to increase profitability for a growing organization.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Business Owner, Life Coach

Sunny Vibe Tribe
04.2020 - Current
  • Consulted with customers to assess needs and propose optimal solutions
  • Coached over 100 clients to set and achieve personal life goals
  • Educated clients on holistic healing practices
  • Created budgets, creative marketing, and CRM for successfully operating business
  • Developed a positive, knowledgeable business reputation in the community

Business Owner, Wine Consultant

Midwest Wine Consulting
07.2006 - 03.2020
  • Founded and managed successful advertising business
  • Aligned branding initiatives and sales strategies with client goals to create value-added solutions
  • Developed client relationships and circles of influence
  • Marketed boutique wines for brands and distributors at trade shows and private events
  • Trained and developed over 30 team members to build human capital

General Manager

Wurst Bar in The Square
11.2016 - 05.2018
  • Prepared restaurant business plan by reviewing demands, analyzing competitors and developing projections for sales and finances
  • Created craft food and beverage menus, marketing plan, and training procedures
  • Trained and managed while boosting team morale by keeping an upbeat, positive attitude and environment for employees
  • Managed budget implementations, employee reviews, training, schedules, daily operations, and contract negotiations
  • Increased year-to-date sales by 38%
  • Analyzed profit & loss reporting via inventory, sales, expenses, and labor analysis
  • Developed and maintained relationships with customers and suppliers through account development

Sales & Marketing Manager

Great American Insurance Group
01.2014 - 01.2015
  • Managed Dempsey & Siders Insurance Agency's multi-million-dollar personal lines book of business
  • Developed agency marketing plan including R&D, forecasting, analytics, campaigns, community involvement, and department sales expectations
  • Prospected and closed new business increasing agency profitability via cold-calling, face to face appointments, hosting events, referral programs, and strategic networking
  • Led marketing project management team to create new agency website, social media, and event
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing

Sales Representative

Liberty Mutual Insurance
09.2010 - 01.2014
  • Sold over $1M in new business auto, home, and life insurance premium
  • Developed effective marketing plan to achieve projected growth
  • Retained 93% of renewal business
  • Exceeded sales goals via effective prospecting, promoting product benefits, referrals, and enrolling new clients
  • Organized community marketing events and educational seminars

Sales Manager, Corporate Trainer, Bartender

The Claddagh Irish Pub
03.2002 - 10.2009
  • Managed, traveled, and trained a team of over 50 employees regionally
  • Increased year-to-date sales by 15% via online marketing, networking, cold-calling, community involvement, events, and B2B prospecting
  • Strengthened vendor relationships and procured exclusive deals and benefits for the establishment
  • Represented company in a positive manner throughout local community
  • Negotiated contracts for live music events

Education

MBA - Marketing Management And Research

Liberty University
Lynchburg, VA

BBA - International Business, German Studies, Management

University of Cincinnati
Cincinnati, OH
08.2010

Skills

  • Marketing: Analytics, Branding, Content Writing, Design, Research & Development, Social Media
  • Leadership: Training, Team building, Negotiation, Coaching, Mentoring
  • Finance: Forecasting, Budgeting, P&L Reports, Profit Strategies, Risk Mitigation, Retention
  • Sales: Expertise, Consultative, Prospecting, Closing, Account and Territory Management, B2B, B2C
  • Microsoft Office: Excel, PowerPoint, Word
  • WordPress: Blogging, Publishing, Press Releases
  • Adobe: Photoshop, PDF Creation
  • CRM

Affiliations

  • Marketing Committee - Madeira Chamber of Commerce - 2014
  • Volunteer Teacher - Junior Achievement - 2011 - 2014
  • Public Relations Committee Co-Chair - Zonta International, Cincinnati Chapter - 2011 - 2013
  • Director of the National Association of Women, Cincinnati Chapter - 2011 - 2012

Certification

  • ServSafe Training - 2016 - Current

Licenses

  • Property & Casualty, Life & Health Insurance
  • Licensed in Florida and Ohio

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Don't be afraid to give up the good to go for the great.
John D. Rockefeller

Timeline

Business Owner, Life Coach

Sunny Vibe Tribe
04.2020 - Current

General Manager

Wurst Bar in The Square
11.2016 - 05.2018

Sales & Marketing Manager

Great American Insurance Group
01.2014 - 01.2015

Sales Representative

Liberty Mutual Insurance
09.2010 - 01.2014

Business Owner, Wine Consultant

Midwest Wine Consulting
07.2006 - 03.2020

Sales Manager, Corporate Trainer, Bartender

The Claddagh Irish Pub
03.2002 - 10.2009

MBA - Marketing Management And Research

Liberty University

BBA - International Business, German Studies, Management

University of Cincinnati
Sherri A. Moore