SHERRI SIRNA
Janesville,WI
Summary
Over thirty years of experience in the service industry has produced an enthusiastic, goal-oriented professional with a proven track record dedicated to driving revenue growth. Accomplished sales professional with in-depth experience consistently rising through the ranks. Dedicated to complete knowledge of company products and services for optimized customer service.
Overview
18
18
years of professional experience
1
1
Certification
Work History
On Premise Wine Specialist
Frank Liquor Company
Middleton, WI
05.2008 - Current
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns
- Responsible for incurring annual sales of $1,400,000 while continuing to drive business and revenue.
- Set up wine tastings to bring in business and promote special offerings.
- Communicate and interact effectively with a large assortment of clients, including bartenders, wait staff, consumers, and suppliers
- Maintain positive customer rapport and professionalism at all levels in all accounts
- Consistently recognized as exceptional on job performances.
Sales and Catering Manager
Hilton Madison Monona Terrace
Madison, WI
03.2007 - 05.2008
- Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns
- Promoted positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
- Built a database of guests for sales mailings and loyalty program, resulting in guest counts increasing by 17%
- Created specialized wine list for private parties, thereby increasing wine sales by 23%
- Purchased wine for the restaurant and hotel, attended tastings and events to learn the Madison wine culture.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Manager
Vino 100
Houston, TX
10.2004 - 01.2007
- Developed and executed a marketing plan for this brand new wine shop
- Drove sales and and built clientele through community networking, cross marketing, facilitating wine classes and tastings.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Developed and maintained relationships with suppliers through account development.
- Created and maintained monthly wine features, with continuous updates on a 185 bin wine list.
Education
Associate of Arts - Interior Design
Fox Valley Technical College
Appleton, WI05.1992
Skills
- Relationship building
- Flexible and Adaptable
- Self-Motivated
- Teamwork and Collaboration
Certification
- CSW Certified
Timeline
On Premise Wine Specialist
Frank Liquor Company
05.2008 - Current
Sales and Catering Manager
Hilton Madison Monona Terrace
03.2007 - 05.2008
Manager
Vino 100
10.2004 - 01.2007
Associate of Arts - Interior Design
Fox Valley Technical College
- CSW Certified
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