Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Sherri Wolford

Stow,OH

Summary

Award-winning leader with a history of executing product and promotional plans to achieve double-digit sales growth, consistently meeting and exceeding sales targets. Adept at conceptualizing, developing and executing commercialization plans, focused on taking market share. Excels at increasing competitive edge by negotiating with vendors to secure product exclusivity. Elevates product launches by partnering with industry relevant celebrities and licensing opportunities. Skilled at accurate and effective execution of processes and procedures. Proficient in Excel, Word, Power Point, Access, Outlook, AS400, Sharepoint, Business Objects, Halo, AX, Flow, Qlikview, CRM and Salesforce.

Overview

34
34
years of professional experience
1
1
Certification

Work History

Director of Marketing & Commercialization

Myers Tire Supply
08.2019 - Current
  • Developed multi year Preferred Supplier program generating over $3M in marketing funds.
  • Launched Customer Loyalty Program producing 10% growth.
  • Manage Customer and Supplier Rebate programs.
  • Responsible for all product promotions and forecasting.
  • Negotiate promotional pricing, increasing margins by 5%+
  • Accountable for $4M marketing budget supporting over 90 customer and industry trade shows annually.
  • Support product management teams to develop 5 year product roadmaps.
  • Utilize Salesforce, MTS Connect and all Social Media outlets to direct market to customers.

Senior Licensing & Product Manager

VIS
01.2015 - 08.2019
  • Worked direct with all VIS customers to develop new products in the Tool Storage category.
  • Perform all standard product manager duties including: product development, VOC research, sourcing, testing, pricing and profitability.
  • Secure licensing contracts with multiple licensees to create custom tool product lines for each VIS customer, generating over $50M in product sales.
  • Partner with Asian sourcing team to identify and launch new Hand Tools, Impact Sockets & Tool Storage for the Sunex brand.
  • Collaborate with local mechanics to determine gaps in product line, and gather product testing feedback.
  • Responsible for ensuring proper product testing is completed to meet or exceed ANSI standards prior to product launch.

Channel Marketing Manager

MAC TOOLS
08.2010 - 01.2015
  • Responsible for $80 Million promotional and commercial sales plan, driving gross margin increases while decreasing discounts.
  • Increased market share through monthly promotions and commercialization processes.
  • Negotiated promotional costs with vendors for featured items.
  • Sole developer of Tool Fair promotions consisting of 10K line items executing $22M in sales without error, 18% increase vPY
  • Collaborated with field sales team to develop all special event promotions generating over $2M in sales.
  • Responsible for all commercialization efforts on product launches in the Power Tools and Hardline categories.
  • Partnered with supply chain to reduce E&O inventory levels through creative promotional avenues.
  • Executed all duties under budget.

Third Party Ordering Manager

MAC TOOLS
07.2008 - 08.2010
  • Consistently exceeded sales plan, grew annual sales from $5M to over $15M.
  • Expand program by developing an annual catalog funded by suppliers.
  • Developed warranty control guidelines to eliminate fraudulent warranty expenses.

Licensing & Product Manager

MAC TOOLS
05.2001 - 07.2008
  • Developed and maintained all non-tool products category.
  • Initiated multi-year contract to relieve Mac Tools of inventory commitments while growing margin and sales.
  • Achieved 7 consecutive years of double digit growth.
  • Developed and managed a track side apparel sales trailer at all NHRA drag racing events.
  • Maintained driver and sponsor relations track side, while generating over $500K sales annually.
  • Provided market exposure through track side activations with potential new customers.

Finance Supervisor, Inventory & Sales Audit

LANE BRYANT
07.1996 - 05.2001
  • Managed team of 5 monitoring store overages and shortages.
  • Performed physical inventory audits on 900+ stores.
  • Managed of team of 7 who balanced store credit and cash sales to bank deposits daily.

Operations Supervisor

UNITED PARCEL SERVICE (UPS)
08.1991 - 07.1996
  • Managed team of 15 union employees sorting/bagging small packages by zip code.
  • Developed and maintained 98% accuracy rate on sorting operation.
  • Trained all new hourly employees on business processes and procedures.

Education

MBA - Business

Ohio Dominican University
Columbus, Ohio
06.2014

BS - Accounting

DeVry University
Columbus, Ohio
06.1994

Skills

  • Commercialization
  • Brand/Channel Management
  • Process Improvement
  • Promotional Planning / Forecasting
  • Product Management
  • Vendor Negotiations
  • Cross-functional Team Building
  • New Product Launches
  • Customer Relations

Certification

  • Six Sigma, Black Belt Certified, Mac Tools
  • Value-Added Value Engineering (VAVE) Certified, Mac Tools

Timeline

Director of Marketing & Commercialization

Myers Tire Supply
08.2019 - Current

Senior Licensing & Product Manager

VIS
01.2015 - 08.2019

Channel Marketing Manager

MAC TOOLS
08.2010 - 01.2015

Third Party Ordering Manager

MAC TOOLS
07.2008 - 08.2010

Licensing & Product Manager

MAC TOOLS
05.2001 - 07.2008

Finance Supervisor, Inventory & Sales Audit

LANE BRYANT
07.1996 - 05.2001

Operations Supervisor

UNITED PARCEL SERVICE (UPS)
08.1991 - 07.1996

MBA - Business

Ohio Dominican University

BS - Accounting

DeVry University